'Friday Night SmackDown' Moves To Syfy

WWE's

Wrestling's "Friday Night SmackDown," an anchor for MyNetworkTV for the past two seasons, is going cable. MyNet is expected to replace it with an off-net drama.

NBC Universal has picked up "SmackDown" for its Syfy network and will debut the two-hour show on Oct. 1. NBCU's USA network has used "WWE Monday Night Raw" -- also from World Wrestling Entertainment -- to provide a solid ratings base as its original programming's success goes up and down.

Syfy has been airing a WWE show on Tuesdays, which will disappear once "SmackDown" joins as part of a multi-year agreement. Original Syfy series such as "Warehouse 13" that have aired on Fridays will shift to Tuesdays.

A struggling MyNet picked up the WWE show after the female-targeted CW dropped it in the fall of 2008. It had been on UPN before moving to CW.

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A MyNet representative declined to comment on scheduling changes for the fall.

News Corp.-owned MyNet will have to re-up some affiliation deals with stations this summer. Some stations may be unhappy with the loss of "SmackDown."

Still, re-airs of dramas such as "Law & Order: Criminal Intent" and "The Unit" have helped improve MyNet ratings over a mishmash of reality shows and specials.

News Corp. is also likely to save money without the license fees to WWE, while using MyNet to give a lift to some dramas produced by its Twentieth Television.

By one measure, among adults 18-to-34 -- WWE's target audience -- Syfy's prime ratings are up 1% this season.

 

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