- Outdoor/Mobile Campaign Builds Buzz For 'Repo'
Around the Net In Brand Marketing, Thom Forbes - Friday, March 5, 2010
For its upcoming "Repo Man," a movie set in the future whe ...
- New 'Pink Panther' Series Slinks Back To TV
MediaDailyNews, Fern Siegel - Thursday, March 4, 2010
The beloved Pink Panther is returning to TV after a hiatus ...
- Bally Fitness, Universal Music Launch Partnership
Marketing Daily, Aaron Baar - Tuesday, March 2, 2010
"We understand that music is a critical part of how people wo ...
- Movie Industry Snubs Oscars, Ad-Wise
Marketing Daily, Wayne Friedman - Monday, March 1, 2010
The movie industry still isn't taking much advantage of its biggest ...
- Cat-and-Mouse For A Trashy Trailer
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 24, 2010
...
- Casinos No Longer Sure Bet For Entertainment
Marketing Daily, Aaron Baar - Tuesday, February 23, 2010
According to new Mintel study, 30% of U.S. adults said they visit ...
- Ticket Seller Touts Service Across The Nation
Marketing Daily, Aaron Baar - Monday, February 22, 2010
Already a presence in Boston, CitySide is looking to create a nation ...
- Slim Jims Back In The Ring With WWE Promotional Deal
Around the Net In Brand Marketing, Thom Forbes - Monday, February 22, 2010
...
- Sony Home Entertainment Prexy Sees A Happy Plot Twist Ahead
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 18, 2010
Sony Pictures Home Entertainment president David Bishop is at the nexus ...
- T-Mobile Phone To Launch HTC HD2
Marketing Daily, - Wednesday, February 17, 2010
For the launch of the HTC HD2, T-Mobile will present a wi ...
- N.Y. Raises Curtain On Itself Pre-Oscars
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
An outdoor media plan includes bus shelter, street pole banner, newsstand, pho ...
- Hasbro Celebrates Life's 50th Birthday
Marketing Daily, - Monday, February 15, 2010
Hasbro launched the Game of Life, with its cute little cars a ...
- Walmart And P&G Team To Produce TV Movie
Marketing Daily, Sarah Mahoney - Friday, February 12, 2010
For advertisers, "both studies reinforced the importance of family-friendly ads appearing ...
- New MSG Debuts, Shares Fall Slightly
Around the Net In Media, Fern Siegel - Friday, February 12, 2010
Cablevision Systems completed the spinoff of its Madison Square Garden unit ...
- Avid Gamers Easy Targets For Sports Sponsors
Marketing Daily, Aaron Baar - Thursday, February 11, 2010
According to the ESPN Sports Poll, conducted by TNS and Electronic Art ...
- Viacom Overall Revs Up, Media Nets Dip 6%
MediaDailyNews, Wayne Friedman - Thursday, February 11, 2010
Viacom joins the parade of other media companies on the financial upsid ...
- Disney Cable, Broadcast Rise, Scatter Market Up
MediaDailyNews, Wayne Friedman - Tuesday, February 9, 2010
Walt Disney's television networks, film and TV production studios improved profitability, helpi ...
- Hasbro Plans 75th Anniversary Edition Of Monopoly
Around the Net In Brand Marketing, Thom Forbes - Monday, February 8, 2010
...
- New York City Gets Behind The Oscars
Marketing Daily, - Wednesday, February 3, 2010
NYC & Company, the official marketing, tourism and partnership organization for t ...
- Zucker: NBC, Comcast Alliance To Shake Up Staff, Biz Practices
MediaDailyNews, Wayne Friedman - Wednesday, February 3, 2010
NBC brought together about 120 people from both companies who will ...
- Stewart, Letterman Rib Toyota For Recall
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 3, 2010
...
- EA Games Books Heavy TV Ad Schedule
Marketing Daily, Aaron Baar - Tuesday, February 2, 2010
The strategy of booking appointment television (such as live sporting events a ...
- CBS Films In Trouble
Around the Net In Media, Fern Siegel - Thursday, January 28, 2010
CBS Films claims it's going full steam ahead with its slate ...
- Justice: Ticketmaster And Live Nation Can Merge, With Conditions
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 26, 2010
The Justice Department has approved the merger of Live Nation and Ticketmast ...
- EA To Tout 'Mass Effect' In 2-Minute Ad Pod
Marketing Daily, Aaron Baar - Friday, January 22, 2010
EA's BioWare division has bought out an entire commercial pod in Sunday ...
- NBCU: Profits Plummet 30% In 4Q
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
NBC Universal had a difficult last three months of 2009 -- wi ...
- Disney Store Taps Whiteside For VP/Marketing
Marketing Daily, - Thursday, January 21, 2010
Disney Store has named Damon Whiteside vice president of marketing of Disn ...
- CBS Films Charts Middle Ground: Grown-Up Dramas
Around the Net In Media, Fern Siegel - Wednesday, January 20, 2010
CBS Films is sticking with an old formula intact: four to s ...
- WWE Films Target Family Fare, Aim For Wider Audience
MediaDailyNews, David Goetzl - Tuesday, January 19, 2010
World Wrestling Entertainment is taking a new tack with its film studi ...
- Chernin Sets Sights On MGM
Around the Net In Media, Fern Siegel - Thursday, January 14, 2010
Ex-News Corp. CEO Peter Chernin wants Metro-Goldwyn-Mayer, owned by his old bos ...