- Who Sees Opening-Weekend Movies?
Marketing Daily, - Thursday, January 14, 2010
Top 10 DMAs in which reside adults who usually see a mov ...
- Post-Olympics, NBC Schedules 10 P.M. Slot
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2010
No matter what happens after 11:30 p.m. in a couple of week ...
- Fox Restructures: Rice To Networks Entertainment Chief
MediaDailyNews, Wayne Friedman - Wednesday, January 13, 2010
Days after leaking restructuring moves at Fox Network Group to a handf ...
- Dr Pepper Cuts Deal To Entice EA Gamers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
Customers who buy marked Dr Pepper bottles and fountain cups will ...
- Disney Parks Exclusive Sponsor Of 'My Manny'
Marketing Daily, - Tuesday, January 12, 2010
Disney Parks is the exclusive sponsor of the microseries "My Manny," whi ...
- Lego App Turns Photos Into Colored Bricks
Marketing Daily, - Tuesday, January 12, 2010
Lego Systems has created and released an iPhone application that allows peop ...
- Ex-'Variety' Pro To Head 'Deadline|NewYork'
Online Media Daily, - Tuesday, January 12, 2010
Nikki Finke's Deadline.com is going bicoastal. Mike Fleming, the 20-year Variety reporte ...
- Ford's Message: We Are The Medium
Marketing Daily, Karl Greenberg - Monday, January 11, 2010
As far as Ford's focus on in-car technology for music, entertainment, communicatio ...
- With CES Over, Doubts About 3-D Linger
Marketing Daily, Aaron Baar - Monday, January 11, 2010
And, while the technology was impressive, several attendees were unsure that consume ...
- Oxygen Debuts 7 New Shows For 2010
MediaDailyNews, Fern Siegel - Monday, January 11, 2010
Oxygen says it has strengthened its development slate for spring 2010. T ...
- Disney KeyChest Expands Entertainment
Around the Net In Media, Fern Siegel - Wednesday, January 6, 2010
The Walt Disney Co. unveiled a technology called KeyChest to enable consume ...
- EA Sports To Stick With Tiger Woods
Marketing Daily, - Wednesday, January 6, 2010
EA Sports will stick with Tiger Woods as it launches its late ...
- Patience, Big Mass Marketing Bucks Pay Off For 'Avatar'
Around the Net In Brand Marketing, Thom Forbes - Monday, January 4, 2010
During its third weekend, "Avatar" became only the fifth movie in histo ...
- Mattel To Announce Deal With World Wrestling Entertainment
Around the Net In Brand Marketing, Thom Forbes - Monday, January 4, 2010
...
- Netflix CCO Looking To Cut Digital Distribution Deals With Studios
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
After doing an end-run around the Hollywood studios last year to g ...
- Fuller's 19 Entertainment Dreams Of An Online Hit
MediaDailyNews, - Wednesday, December 16, 2009
Simon Fuller's 19 Entertainment, part of CKX, said it will launch ...
- Text Answer Firm, Warner Bros. In Promo Deal
Marketing Daily, Aaron Baar - Tuesday, December 15, 2009
Text answer company kgb542542 has entered into a cross-marketing deal with t ...
- Sylvania Sponsors Disney's 'Small World'
Marketing Daily, Tanya Gazdik - Monday, December 14, 2009
The agreement includes marketing and promotional rights, attraction sponsorships and a promotion ...
- How American Airlines, Hilton Got To 'Co-Star' In 'Up In The Air'
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
While there are more than enough unique branding moments for American Airlin ...
- 3-D Or Not 3-D?
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
Hollywood is banking on 3-D to boost box office, and the sci- ...
- McDonald's Ties 'Avatar' To Big Mac Promo
Marketing Daily, Aaron Baar - Thursday, December 10, 2009
McDonald's is taking consumers to the planet of Pandora via advertising, in-sto ...
- Mercedes Signing 10-Year Sponsorship Deal For Shanghai Arena
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
Mercedes is expected to announce today that it is signing a 10-ye ...
- Mandalay Bay Goes Facebook In New Year's Promo
Marketing Daily, - Monday, December 7, 2009
To expand its Facebook fan base, Mandalay Bay Resort and Casino ...
- Tony's Pizza Offers Free Bowling
Marketing Daily, - Friday, December 4, 2009
For the holidays, specially marked boxes of Tony's Pizza products are carryi ...
- Huge Cruise Ships Prepare For Launch But Face Uncertain Waters
Around the Net In Brand Marketing, Thom Forbes - Friday, December 4, 2009
After watching footage of Royal Caribbean's new Oasis of the Seas 5,400-passeng ...
- Zucker Must Prove Mettle To Comcast
Around the Net In Media, Fern Siegel - Thursday, December 3, 2009
Jeff Zucker, who became chief executive of NBC Universal in 2007, ...
- Hidden Valley Ranch Sponsors Web Series
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2009
The six-episode series aims to entertain moms and kids while helping th ...
- New Movie About Corporate Hatchetman Hard To Market
Around the Net In Brand Marketing, Thom Forbes - Monday, November 30, 2009
Writer/director Jason Reitman came up with the idea for "Up in t ...
- Cruising The Isles
Marketing Daily, Karl Greenberg - Tuesday, November 24, 2009
This ship is for people whose universal desire is to go ...
- Clorox Backs Disney Site For Moms And Kids
Marketing Daily, Karl Greenberg - Monday, November 23, 2009
The new educational Web site under the Disney banner is a b ...