Disney Parks Exclusive Sponsor Of 'My Manny'

  • January 12, 2010
Disney Parks is the exclusive sponsor of the microseries "My Manny," which begins its third season on TBS Feb. 24.

TBS will build on the previous season's storyline and feature a family trip to the Magic Kingdom and Epcot at Walt Disney World Resort in Lake Buena Vista, Fla. The series will air for five weeks specialized commercial breaks from Tyler Perry's "Meet The Browns."

"TBS has seen a large amount of success with our microseries by offering our partners creative ways to retain viewers during commercial breaks, reach them on digital platforms and integrate their brand in a natural storyline," said Linda Yaccarino, executive vice president and chief operating officer of Turner Entertainment Ad Sales/Marketing and Acquisitions.

"My Manny" tells the story of an attractive widow in her early 30s who is struggling to balance a full-time catering career and the needs of her 8-year-old son. When her nanny calls out sick, her agency surprises her by sending a very handsome "manny" as a replacement.--Tanya Irwin



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