- Jeep Terminates Big Effort For Warner Film
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
A Chrysler spokesperson says that not much more than a pair ...
- Aflac Teams 'Up' With Disney-Pixar
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2009
"This is part of our overall new campaign strategy called Wingspan," sa ...
- Who Goes To The Video Store?
Marketing Daily, - Wednesday, May 6, 2009
Top 10 DMAs in which live adults who went to a vid ...
- Mouse Doesn't Roar: Disney 2Q Profits Drop 46%
MediaDailyNews, Wayne Friedman - Tuesday, May 5, 2009
Hit with a double whammy of sharply lower advertising sales at i ...
- Personality Data Predicts Media Usage
Around the Net In Media, Joan Voight - Monday, May 4, 2009
Personality is often a more effective prediction tool for media usage th ...
- Will Content Success Elude A Post-AOL Time Warner?
On Media, Diane Mermigas - Monday, May 4, 2009
So many of the merger assumptions for a successful AOL Time Warn ...
- Entertainment Startup Booyah Gets $4.5 Million
Online Media Daily, - Friday, May 1, 2009
Digital entertainment startup Booyah has raised a $4.5 million in first-round fundi ...
- G.E.'s Breakthrough Can Put 100 DVDs On A Disc
Around the Net In Brand Marketing, Thom Forbes - Monday, April 27, 2009
...
- Hasbro Gets Movies Made By Trusting Hollywood Talent
Around the Net In Brand Marketing, Thom Forbes - Friday, April 24, 2009
Thanks to two upcoming blockbusters -- a "Transformers" sequel and a ...
- Top 10 Latino Performers
Marketing Daily, - Thursday, April 23, 2009
These are the "most appealing" Latino performers among U.S. Hispanics ages ...
- MLB, Disney Go To Bat For 'G-Force'
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2009
Although the partnership with the studio is limited to the film a ...
- SAG Sags, Union Cuts Its Own Labor Pool
Around the Net In Media, Joan Voight - Tuesday, April 21, 2009
Hollywood labor union Screen Actors Guild has cuts its own staff 8 ...
- Studios Flop At Attempt To Rein In Marketing Costs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 20, 2009
Hollywood studios are having a hard time getting a grip on t ...
- Box Office Goes Bonkers But DVD Sales Staggering
Around the Net In Brand Marketing, Thom Forbes - Friday, April 17, 2009
Despite suffering from all the woes that other businesses are experiencing, ...
- Star Trek Marketing Tie-Ins Have Trekkies Talking
Around the Net In Brand Marketing, Thom Forbes - Friday, April 17, 2009
The movie doesn't open until May 8, but Barry Janoff reports th ...
- NPD Forecasts Hike In Entertainment Spend
Marketing Daily, Karl Greenberg - Thursday, April 16, 2009
Nearly three-quarters of those surveyed expect to spend the same amount ...
- Comcast Gets Conn. Music Center Naming Rights
Marketing Daily, - Wednesday, April 15, 2009
Comcast and Live Nation have struck a seven-year partnership that gives Comca ...
- Disney Expert Uses Science To Draw Boy Viewers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 14, 2009
...
- Dasani Taps TLC Singer Chilli
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
...
- AMC Says 'Beam Me Up'
Marketing Daily, - Tuesday, April 7, 2009
Movie theatre chain AMC Entertainment Inc. is offering "Star Trek" gift car ...
- Top 25 Fictional Ads In Sci-Fi Movies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 7, 2009
While we're covering great moments in kitschy TV advertising, here's a li ...
- Hot Diggity Dog! It's Time To Play Ball
Around the Net In Brand Marketing, Thom Forbes - Friday, April 3, 2009
Barry Janoff reports that the National Hot Dog & Sausage Council sa ...
- Coke-Like DVD Vending Machines Have Competitors Seeing Red
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 2, 2009
Meanwhile, Dawn C. Chmielewski reports that "the hottest thing in movie renta ...
- LG, Paramount In 'Transformers' Deal
Marketing Daily, Aaron Baar - Wednesday, April 1, 2009
The partnership will include product-placement in the film (though it's unknown wheth ...
- Disney Ties Ticket Sales To Planting A Tree In The Rain Forest
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
Walt Disney, meanwhile, is offering to plant a tree in the Brazili ...
- Six Flags Facing Bankruptcy In Midst Of Turnaround Efforts
Around the Net In Brand Marketing, Thom Forbes - Friday, March 13, 2009
Six Flags, which owns 20 theme parks across the U.S., may se ...
- Advertisers: Union Deals For New Actors Should Be Ratings-Based
MediaDailyNews, Wayne Friedman - Thursday, March 12, 2009
Television ratings fragmentation is now coming into play with the advertising industry ...
- Disney Debuts D23: Pitches All Disney, All The Time
Marketing Daily, Wayne Friedman - Thursday, March 12, 2009
Walt Disney has started up retail stores, broadcast and cable networks, theatric ...
- Web Users Shaping Consumer Opinion
Research Brief, Jack Loechner - Monday, March 9, 2009
According to a new report from Netpop Research, "Media Shifts to Social ...
- Sprint Calls In Oscar Ads
Marketing Daily, Wayne Friedman - Monday, February 23, 2009
Still more advertising changes occurred with ABC's "Academy Awards" broadcast--now one ...