- Top 10 Greenest U.S. Brands
Marketing Daily, - Monday, July 20, 2009
1. Green Works (Clorox) 2. Burt's Bees 3. Tom's of Maine ...
- The 50 Top Movie Trailers Of All Time
Around the Net In Brand Marketing, Thom Forbes - Monday, July 20, 2009
VST points out that coming attractions are part of the magic ...
- NBC 2Q Earnings Fall 41%, Gambles On Scatter
MediaDailyNews, David Goetzl - Friday, July 17, 2009
NBC profits in the second quarter fell 41% to $539 million; 2 ...
- Fuller To EIC HollywoodLife.com
MediaDailyNews, - Friday, July 17, 2009
Bonnie Fuller has been named president and editor in chief of HollywoodLife. ...
- Southern Comfort Backs Playboy Web Series
Marketing Daily, Aaron Baar - Thursday, July 16, 2009
"One of the key insights we've had is that adults 21-29, w ...
- Entertainment Tops Mobile Ad Spending Sectors
Online Media Daily, Mark Walsh - Thursday, July 16, 2009
When it comes to mobile ad spending, the entertainment sector led t ...
- Berlin Brothel's Marketing Plan: Bike or Bus To Get 5% Off
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 15, 2009
...
- JC Penney Steps Up Its Quest For Teens
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2009
Themed "Schooled in Style: Smart Looks for Less," the company hopes ...
- Films Spawn Merchandise; Wal-Mart Unit Sorts It Out
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 14, 2009
Thanks to blockbuster movies with popular action heroes, sales of merchandise wi ...
- MySpace Focuses on Entertainment
Around the Net In Online Marketing, Ross Fadner - Monday, July 13, 2009
As MySpace continues its fall from grace, losing ever more ground ...
- Conn. Casinos Join Forces Against Atlantic City
Marketing Daily, Karl Greenberg - Friday, July 10, 2009
"We think we can drive more business to the region by letti ...
- Michael Jackson Involved In Planning 300-Item Merchandise Line
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 9, 2009
Michael Jackson was intimately involved in brainstorming what would become more th ...
- Connecticut Casinos Take Aim At New Jersey Competitors
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 7, 2009
...
- State Farm Sponsors Bollywood Contest
Marketing Daily, Tanya Gazdik - Monday, July 6, 2009
The winner of the contest -- who will be selected online ...
- Entertainment News Sites Boosted by Online Video
Research Brief, Jack Loechner - Monday, July 6, 2009
A recent comScore report says that nearly 55 million Americans visited ...
- Six Flags To Preview Wii Game Pre-Launch
Marketing Daily, - Thursday, July 2, 2009
Six Flags will give visitors a preview of Nintendo's Wii Sports Reso ...
- Jackson's Gone, But Media, Marketing Frenzy Has Just Begun
MediaDailyNews, Karl Greenberg - Friday, June 26, 2009
Michael Jackson's musical legacy is huge. But the real frenzy that wi ...
- Lexus Returns For More 'Web Therapy' Sessions
Marketing Daily, Karl Greenberg - Thursday, June 25, 2009
A company manager says that product placement is subtle. "Our goal ...
- O'Donnell Lands Talk Show On Sirius XM
MediaDailyNews, Fern Siegel - Thursday, June 25, 2009
Rosie O'Donnell has tried TV and magazines. The next venture for t ...
- Chrysler Extends Deal With Six Flags
Marketing Daily, Karl Greenberg - Wednesday, June 24, 2009
The company will give nearby dealers tickets to the parks for promotion ...
- Critic: Cinematics For Beatles Video Game Best Ad Of Year
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 24, 2009
Cinematics created for the forthcoming "The Beatles: Rock Band" video game ...
- Who Buys Lottery Tickets?
Marketing Daily, - Wednesday, June 24, 2009
Top 10 DMAs in which live adults who bought a lottery tick ...
- Media Stocks Look Like a Good Bet
Around the Net In Media, Joan Voight - Tuesday, June 23, 2009
Could it be that media companies are finally ready for a comebac ...
- CBS' New CFO to Shun Acquisitions
Around the Net In Media, Joan Voight - Tuesday, June 23, 2009
CBS' newly appointed Chief Financial Officer Joseph Ianniello intends to avoid acquisitio ...
- Burger King Touts 'Transformer'
Marketing Daily, - Monday, June 22, 2009
Burger King is rolling out co-branded TV ads as part of i ...
- Disney All Ears For NBA's Lakers
Around the Net In Brand Marketing, Thom Forbes - Friday, June 19, 2009
The NBA Finals pitted L.A. against Orlando, sites of Disney destinations, a ...
- Disney Museum To Open In Fall
MediaDailyNews, - Thursday, June 18, 2009
The Walt Disney Family Foundation will open the Walt Disney Family Muse ...
- Walt Disney Museum To Celebrate The Man Behind The Brand
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 18, 2009
Walt Disney the brand has overshadowed Walt Disney the creative genius. N ...
- Kmart, BK, Mars Partner With 'Transformers' And Each Other
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 18, 2009
...
- LG Uses Integrated Campaign For Film Tie-In
Marketing Daily, Aaron Baar - Tuesday, June 16, 2009
LG has created a limited edition of its Versa phone, which includ ...