- Marketers' Top Concern Is Brexit, But It Could Be Our Greatest Triumph
London Blog, Sean Hargrave - Wednesday, March 15, 2017
CIM research shows marketers are most concerned about Brexit -- when actuall ...
- Publicis Wins IOC Branding/Image Assignment Leading Up To 2018 Olympics
MAD, Steve McClellan - Tuesday, March 14, 2017
The selection followed a competitive pitch and will be led out ...
- UK On Track For Record Quarter For M&A Activity
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
Britain is on track to record nearly $70 billion worth of dea ...
- Brexit Bill Is Passed -- Adland Still Divided On Likely Outcome
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
The Brexit bill has cleared parliament, and the government has the all-cle ...
- Trigger Happy: AdRoll On Dynamic Email
The Email Edge, Ray Schultz - Tuesday, March 14, 2017
Email marketers have upped their game and are sending dynamic messages bas ...
- ICO Asks Parliament For More GDPR Resources
Around The Net In EU Email Marketing, Sean Hargrave - Monday, March 13, 2017
The Information Commissioner gave evidence to MPs at the House of Lor ...
- Are Communities The New Segments?
Around The Net In EU Email Marketing, Sean Hargrave - Monday, March 13, 2017
In the digital economy, customers are socially connected with one another ...
- Personalised Email Delivers Huge Uplift
Around The Net In EU Email Marketing, Sean Hargrave - Monday, March 13, 2017
Most marketers are well advanced when it comes to executing personalised ema ...
- The Problem With Gmail Clipping, And How To Get Around It
Around The Net In EU Email Marketing, Sean Hargrave - Monday, March 13, 2017
In addition to removing the message to be conveyed through the emai ...
- How To Spot Common Email Marketing Mistakes
Around The Net In EU Email Marketing, Sean Hargrave - Monday, March 13, 2017
Saying "mistakes happen" after you realise you have sent a message wi ...
- Personalisation Boosts Conversions For More Than Four In Five Email Marketers
EuroMail, Sean Hargrave - Monday, March 13, 2017
Personalisation is often put forward as the way to boost conversions, b ...
- Havas Combines Media, Creative Units Under A Single P&L
MAD, Steve McClellan - Sunday, March 12, 2017
The firm also said Dominique Delport, Havas Media Group's global managing direct ...
- Microsoft Intros Its Own Version Of Playable Ads
SearchBlog, Laurie Sullivan - Monday, March 13, 2017
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile use ...
- Nearly Half Of Email Marketers To Invest In Dynamic Offers
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 10, 2017
Dynamic offers are ideal opportunities for brands to introduce personalisation into the ...
- Nine In Ten Worried About Privacy, But Consumers Still Want Personalisation
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 10, 2017
While more consumers crave highly personalised and tailored customer service, they a ...
- UK Lawyers Targeted By Email Scammers
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 10, 2017
Scammers have attempted to infiltrate the IT systems of hundreds of firm ...
- Man Swaps Work Email ID With Wife, Soon Gets Patronised
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 10, 2017
A man swapped work email IDs with his wife for two wee ...
- Target Your Messages To The Right Audience
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 10, 2017
When you market your product to the wrong demographic, your email R ...
- Dynamic Targeting Is Coming And It's Personalisation On Real-Time Steroids
EuroMail, Sean Hargrave - Friday, March 10, 2017
Half of email marketers are planning to add dynamic targeting to the ...
- PubMatic Expands Global Marketing Org With New Hires
Real-Time Daily, Tobi Elkin - Friday, March 10, 2017
Ad-tech firm PubMatic has expanded its global marketing organization with four n ...
- How Will Brexit Affect Technology?
Around the Net In MAD London, Sean Hargrave - Thursday, March 9, 2017
The technology sector was a vocal advocate for Britain remaining in t ...
- British And German Teens Swayed By Branded Content
Around the Net In MAD London, Sean Hargrave - Thursday, March 9, 2017
Branded content has a better chance of appealing to teens ages ...
- Mobile-First? Don't Write Off The Tablet
Mobile Insider, Sean Hargrave - Thursday, March 9, 2017
Research shows tablets are as prominent in opening emails as the deskto ...
- Newspaper Shift Foreshadowed Brexit
The Daily Blog, Erik Sass - Thursday, March 9, 2017
The long-term shifts in British newspapers' editorial stances on EU membership, taki ...
- BuzzFeed Asks Central European News For 10 Years Of Emails In Defamation Case
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 8, 2017
BuzzFeed has asked a news agency to provide it with ten yea ...
- ICO Deputy Commissioner Tells ISBA Event Accountability Is GDPR's Biggest Change
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 8, 2017
"Arguably the biggest change under GDPR is around accountability. The new legislati ...
- Spam Operators Reveals A Billion Email Addresses In Faulty Backup
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 8, 2017
One of the largest spam operations in the world has exposed i ...
- Consumers Prefer Retail Offer Over Original Content
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 8, 2017
According to the DMA's new "Marketer Email Tracking Study," 47% of markete ...
- Monday Email Headers Contain The Most Mistakes
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 8, 2017
On average, emails sent by marketers on Mondays have more errors ...
- 1 In 3 Emails Opened Due To Subject Line Alone
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 8, 2017
The subject line is the first glimpse a recipient gets into t ...