Havas Combines Media, Creative Units Under A Single P&L

Havas Group continues to refine its operating structure.

Just months after creating new management roles designed to more closely align its creative and media groups in top markets, the firm has now decided to roll those operations into a single P&L along with its recently revamped healthcare business by region.

The firm also said Dominique Delport, Havas Media Group's global managing director and UK/France chairman, has been appointed global managing director and chief client officer, Havas Group. In the new role, he will oversee global client relationships, marketing initiatives and new business.

Delport said the new structure would better enable Havas to develop “new offers and new services that blend the best of both worlds: relentless creativity and smart media accountability.”

The moves come amid a continuing reshuffling of management in the North America region, following the departure of Andrew Benett in late January as Havas CEO Yannick Bollore continues to put his stamp on the organization. Toygar Bazarkaya, Chief Creative Officer of the Americas is leaving and Jason Peterson, U.S. creative chairman and Paul Marobella, CEO Havas Chicago Group, will jointly lead creative U.S. efforts for now.

Havas also confirmed that Jorge Percovich has been promoted to CEO Havas Latam Group and will lead creative and media operations in the region. Previously, he led the Latin America media operation. And Mike Amour, who had led the Asia-Pacific creative group will now oversee both creative and media operations in the region.

 

 

1 comment about "Havas Combines Media, Creative Units Under A Single P&L".
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  1. Ed Papazian from Media Dynamics Inc, March 13, 2017 at 1:29 p.m.

    It's not clear from this mumbo jumbo whether Delport is actually the boss of the agency creatives---with hire and fireĀ  authority and approval of all of their important work---or merely a coordinator who "manages" all of the functions and tries to keep the clients happy. It should be interesting to see how this develops.

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