- Amazon, Microsoft Struggle With AI Inaccuracies
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 19, 2023
With Amazon, the focus is on product reviews, while for Microsoft, it ...
- Havas Expands Footprint In Germany, Acquires Performance-Marketing Agency Eprofessional
MAD, Fern Siegel - Thursday, December 14, 2023
Founded in 1999, Eprofessional counts Vodafone, L'Oreal and Hapag Lloyd among i ...
- Threads Officially Launches In The EU
MediaDailyNews, Colin Kirkland - Thursday, December 14, 2023
One day after Meta CEO Mark Zuckerberg announced it may be joini ...
- OpenAI-Axel Springer Deal Hailed By News/Media Alliance
Publishers Daily, Ray Schultz - Thursday, December 14, 2023
Such arrangements are 'a good start in setting benchmarks for payment.' ...
- OpenAI To Pay Axel Springer For Using Its Content To Train AI Model
Publishers Daily, Ray Schultz - Wednesday, December 13, 2023
Deal also will make the content available for creating answers in Cha ...
- Axel Springer Moving 'Upday' News Service To AI
Publishers Daily, Ray Schultz - Sunday, December 10, 2023
The service will be relaunched next year with layoffs expected. ...
- Digital Marketing Salaries In U.S. Average $86.9K
MediaDailyNews, Laurie Sullivan - Thursday, December 7, 2023
NP Digital found that digital marketing professionals from the U.S. had ...
- Ash To Head Sales For Worldcom OOH In London
People on the Move, Fern Siegel - Wednesday, December 6, 2023
Ash's hire is part of the company's consolidation of its operations ...
- TikTok Expands Partnership With Ticketmaster
MediaDailyNews, Colin Kirkland - Tuesday, December 5, 2023
TikTok is expanding its one-year-old partnership with Ticketmaster to over 20 market ...
- Agencies Fear Missing AI Adoption
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 6, 2023
Agencies refuse to be left behind in the AI frenzy. Many expe ...
- Dentsu Taps 360i's Loughnane To Run X
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2023
Shenda Loughnane move from global managing director of 360i to global bra ...
- Meta Hit With Complaints In Europe Over Paid, Ad-Free Apps
MediaDailyNews, Wendy Davis - Friday, December 1, 2023
"The choice the tech giant is currently providing to consumers is unfa ...
- TikTok Promises Billions To Europe, Ramps Up Focus On Data Security
MediaDailyNews, Colin Kirkland - Thursday, November 30, 2023
As part of its Project Clover security and sustainability program, TikTok h ...
- Apple, ByteDance, Meta Contest EU Gatekeeper Status
MediaDailyNews, Laurie Sullivan - Friday, November 17, 2023
Apple, Meta, and TikTok owner ByteDance contested their platforms' definitions as pa ...
- SplitMetrics Acquires App Radar In 7-Figure Deal To Facilitate App Growth
MediaDailyNews, Colin Kirkland - Thursday, November 16, 2023
SplitMetrics, an American startup focused on helping mobile-first businesses, has acquired Austri ...
- Precursors To A Google Breakup
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 14, 2023
The EU law aims to require each company with this designation ...
- Google Turns To European Regulators To Fix Apple iMessage Compatability
MediaDailyNews, Laurie Sullivan - Wednesday, November 8, 2023
In a move that could smooth delivery of marketing messages for advertiser ...
- TikTok To Shut Down $2B Creator Fund
MediaDailyNews, Colin Kirkland - Tuesday, November 7, 2023
TikTok's creator fund, valued at upwards of $2 billion, will officially co ...
- European Regulators Clamp Down On Meta Over Ad Targeting
MediaDailyNews, Wendy Davis - Wednesday, November 1, 2023
Privacy officials in Europe have ordered Meta to stop serving behaviorally target ...
- The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues
Email Insider, Ray Schultz - Wednesday, November 1, 2023
Marketers are concerned about data security and tone-of-voice issues, Kaltura reports. ...
- Meta Unveils Ad-Free Paid Service For Europe
MediaDailyNews, Wendy Davis - Monday, October 30, 2023
Aiming to placate European privacy officials, Meta on Monday unveiled an ad-fr ...
- Clear Channel, Place Exchange Partnership Extends DOOH Support Across Europe
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
The partnership offers media buyers access to Clear Channel's DOOH programming ...
- Google Faces Antitrust Probe In Japan For Search Practices
MediaDailyNews, Laurie Sullivan - Monday, October 23, 2023
The Japan Fair Trade Commission on Monday said it would look in ...
- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This Year
Email Insider, Ray Schultz - Monday, October 23, 2023
Martech now takes up 30% of all marketing budgets, and CMOs expe ...
- Marcel Names 2 Creative Directors As Co-Presidents
MAD, Fern Siegel - Friday, October 20, 2023
The Publicis Groupe agency appointed agency vets Youri Guerassimov and Gaetan ...
- Eurostar Consolidates Media At Wavemaker
MediaDailyNews, Joe Mandese - Thursday, October 19, 2023
The win follows the European high-speed rail service's merger with the Thal ...
- TikTok Further Expands Creator Effects Rewards Program
MediaDailyNews, Colin Kirkland - Friday, October 13, 2023
To boost augmented-reality engagement, TikTok is expanding its Creator Effect Rewards progr ...
- TikTok Warned, Takes Action On Israel-Hamas War Misinformation
MediaDailyNews, Laurie Sullivan - Sunday, October 15, 2023
TikTok is the latest tech company to counter misinformation after the ...
- Eurostar Goes 'Further,' Launches New Site, App To Showcase Exciting Travel
MAD, Fern Siegel - Thursday, October 12, 2023
Eurostar CEO Gwendoline Cazenave says its ambition is "more Europe for ...
- Assembly Taps Wavemaker's Roberts To Lead Search, Ecommerce In Europe
MAD, Steve McClellan - Wednesday, October 11, 2023
Based in London and starting this month, he will lead a te ...