- Meta Furthers Plans For Ad-Free Option On Instagram, Facebook In EU
MediaDailyNews, Colin Kirkland - Tuesday, October 3, 2023
Meta is considering charging European users almost $14 a month on mobi ...
- MediaLink, Hyve Group Reportedly Bid To Acquire The Cannes Lions
MediaDailyNews, Joe Mandese - Wednesday, October 4, 2023
The emergence of MediaLink as a potential bidder for the Lions ...
- Axel Springer CEO Sees AI As A Friend, Not An Enemy
Publishers Daily, Ray Schultz - Tuesday, October 3, 2023
Mathias Dopfner comments as his company shows interest in acquiring The Telegr ...
- WPP OpenMind Wins $650 Million Nestle European Media Account
MAD, Steve McClellan - Wednesday, September 20, 2023
OpenMind is a Nestle-dedicated agency operation housed within GroupM that was form ...
- TBWA\Helsinki Taps Pineda As CCO
People on the Move, Fern Siegel - Wednesday, September 20, 2023
Previously, Pineda was executive creative director, TBWA\RAAD in Dubai. ...
- Axel Springer Partners With Connatix To Leverage Video
Publishers Daily, Ray Schultz - Wednesday, September 20, 2023
The arrangement will start with Axel Springer's German properties. ...
- TikTok Expands Its Updated Creator Fund Beyond The U.S.
MediaDailyNews, Colin Kirkland - Wednesday, September 13, 2023
Six months after launching its reimagined creator fund in beta in t ...
- Marotel Heads European Ops For Worldcom OOH
People on the Move, Fern Siegel - Tuesday, September 12, 2023
Previously, Marotel held posts at Havas, Prisa, 24/7 Media Inc. ...
- Assembly Taps 3 New Managing Partners For Europe
MAD, Steve McClellan - Monday, September 11, 2023
All three executives are based in London and will report to Ma ...
- Norwegian Court Upholds Order Requiring Meta To Obtain Consent For Behavioral Targeting
MediaDailyNews, Wendy Davis - Wednesday, September 6, 2023
Siding against Meta Platforms, a court in Norway has upheld a priva ...
- TikTok Begins Moving European Data To Local Data Center
MediaDailyNews, Colin Kirkland - Tuesday, September 5, 2023
As part of its Project Clover initiative, TikTok announced Tuesday it h ...
- FAST, AVOD Revenue Triples In France, Germany Outpaces UK In SVOD Subs
MediaDailyNews, Karlene Lukovitz - Tuesday, September 5, 2023
In France, 69% of the 35-to-49 demo now watch some FAST/AVOD cont ...
- Bidstack Looks To Boost In-Game Ad Reach With Venatus Inventory Deal
MediaDailyNews, Colin Kirkland - Wednesday, August 30, 2023
Bidstack has announced a partnership that will provide ad-technology company Venatus wi ...
- Korber Pharma Selects Wunderman Thompson For Global Marketing
Accounts on the Move, Fern Siegel - Monday, August 28, 2023
Emotion will be the guiding principle in all future ads. ...
- Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work
Performance Marketing Insider, Laurie Sullivan - Friday, August 25, 2023
Microsoft is the latest to announce that Bing and LinkedIn will provi ...
- Google To Comply With The Digital Services Act
Performance Marketing Insider, Laurie Sullivan - Thursday, August 24, 2023
Google plans to share more insights into how targeted ads are serv ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- County Tells Drivers To Ditch Navigation Apps
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 22, 2023
Navigation apps can become frustrating or hazardous when the app sends t ...
- MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product Lines
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2023
Rachel Tipograph, founder of global software platform MikMak, is now leading t ...
- Microsoft Advertiser Identity Verification Takes On New Policy
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
Microsoft has reversed its decision to ban ads from unverified marketers. ...
- Can Soccer Really Get To The Top Rung Of Major U.S. TV Sports?
TV Watch, Wayne Friedman - Tuesday, August 15, 2023
Soccer -- or European football -- has for years been one ...
- U.S. Lags China, India With Plans To Implement GAI In 2024, Study Finds
Data & Programmatic Insider, Laurie Sullivan - Monday, August 14, 2023
Lucidworks data analyzes how many initiatives companies will launch, the sectors mo ...
- Kona Shifts Into Imaginative Overdrive
MAD, Fern Siegel - Friday, August 11, 2023
The new spot has the Hyundai Kona chased by medieval knights a ...
- Cannes Lions Parent Ascential Acquires Creative Advisory Service
MediaDailyNews, Joe Mandese - Friday, August 11, 2023
Terms were not disclosed, but Contagious Communications has a staff of ...
- Milla Sofia Creator Believes Age Of AI-Virtual Influencers Upon Us
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Milla Sofa, born in June at age 19, is already a 24-year-o ...
- Confidence Game: Few Consumers Totally Trust Brands With Their Data
Email Insider, Ray Schultz - Tuesday, August 1, 2023
Over half of U.S. consumers have suffered data loss, identity theft ...
- Google, YouTube Data Migrates More Easily Based On Italy's Competition Mandate
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
Google has made it easier to back up and transfer personal da ...
- Apple Accused Of Abusing Ad Tracking Position In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
France's competition agency on Tuesday said it had issued a statement ...
- Digital Treadmill: U.S. SMBs Lag Behind Their European Counterparts
Email Insider, Ray Schultz - Friday, July 21, 2023
Almost a fourth of small businesses in the U.S. are investing le ...
- Apple, Amazon Deal Led To $218M Fine By Antitrust Legislator In Spain
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
Apple and Amazon were fined for restricting competition based on reselling a ...