Mondelez brand Oreo is partnering with Pac-Man video game owner Bandai Nameco Entertainment on a limited-edition series of cookies.  

The brand is working with Publicis Groupe’s Saatchi & Saatchi on the launch of a pan-European ad campaign where the cookies are now available while supplies last.  

According to the brand, the idea is designed to resonate with millennials and Gen Z who still have fond memories of the iconic maze-chase action game that was wildly popular in the 1980s.

And now, the agency says, fans can “chase playfulness” online where there’s an iteration of the game and promotion tied to the limited-edition cookies, as well as in stores where the cookies are sold across Europe (sadly, not in the U.S.).  

Each cookie in the limited series has its own Pac-man-related embossment that, when scanned, will release an online maze consisting of three levels. Players can then try to get through them for a chance to win an Oreo X Pac-Man prize.  

The prizes include arcade games and a trip to Japan.