Large-Scale OOH Ads Promote Madrid Tourism In Shanghai

Shanghai, China, is promoting tourism to Madrid, Spain, in a new OOH and digital campaign.

The creative is by Irismedia, a top Spanish ad agency, in collaboration with Worldcom OOH, which implements its strategy.

Twenty-eight large-scale screens strategically located in the corridors connect the Reel shopping mall and Jingan Temple metro station. The campaign highlights the beauty and attractions of Madrid, encouraging high-income residents of Shanghai to discover the Spanish capital.

Mónica Nicieza, commercial director for Europe at Worldcom, reports that in a week, the campaign "generated over 14 million impressions, thanks to the display of 15-second spots on the 28 advertising screens, with a daily frequency of 240 spots and an operational schedule of 15 hours."
Shanghai is the most populous city in China, with nearly 30 million people.



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