• by Fern Siegel , May 21, 2024

Quorn Foods, a global distributor of healthy, sustainable protein,named Art of the Possible as its pan-European creative and social AOR for QuornPro, its food-service unit.

The win follows a competitive pitch.

Art of the Possible will focus on driving sales via social and digital channels. QuornPro operates across the U.K. and Europe.

The agency's first work is expected this month, targeting restaurants, pubs, wholesalers and buying groups.

The win follows Art of the Possible’s recent appointment as CJ CheilJedang’s strategic and creative agency of record across the U.K., the Netherlands, Germany and Australia.

Kat Patterson, managing director, Art of the Possible, said: “QuornPro is an amazing brand to work on. Their brand development has been epic, and they’re already light years ahead in their category. We’re really proud to have the opportunity to take them to the next level with some fun and brave creative work.”