- Acxiom Expands Its Global Data Services, Adds Three Countries
Email Marketing Daily, Ray Schultz - Wednesday, May 9, 2018
Data provider Acxiom is providing new email access to Brazilian consumers. ...
- New Data Collection Tools Spring From Impending GDPR
Publishing Insider, Melynda Fuller - Wednesday, May 9, 2018
Four trade groups representing major publishers took on Google and its da ...
- Google Changes Click Measurement In AdWords
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 8, 2018
AdWords now allows advertisers to enable parallel tracking, which helps load landi ...
- UK Education Businesses Not Ready For GDPR: Study
Around the Net in Email, Ray Schultz - Tuesday, May 8, 2018
Only 40% of the businesses in the UK education sector are rea ...
- Meredith, Magenta Launch 'Fortune Italy'
Publishers Daily, Fern Siegel - Monday, May 7, 2018
Published in Italian, 'Fortune Italy,' which will be sold in Italy, Switzerla ...
- What The GDPR Means To Consumers
Around the Net in Email, Ray Schultz - Monday, May 7, 2018
The General Data Protection Regulation takes effect in a couple of week ...
- GDPR Guidelines For Small Business
Around the Net in Email, Ray Schultz - Monday, May 7, 2018
It’s time for small businesses to roll up their sleeves and wo ...
- China Alert: Its Top Brands Are Wide Open To Phishing
Email Insider, Ray Schultz - Monday, May 7, 2018
Only 4.6% of the leading Chinese brands employ DMARC, limiting their glob ...
- Unroll.Me To Stop Serving EU Users As GDPR Looms
Email Marketing Daily, Ray Schultz - Monday, May 7, 2018
Unroll.me says it will delete EU accounts one day before GDPR tak ...
- Survey Finds Many Firms Still Have GDPR 'Knowledge Gaps'
Mediapsssst, Richard Whitman - Sunday, May 6, 2018
That's according to a new survey from the WFA which found th ...
- Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 6, 2018
"We're partnering with advertisers and partners on other ways to measure ...
- Blockchain And GDPR: How They Can Co-Exist
Around the Net in Email, Ray Schultz - Friday, May 4, 2018
Blockchain data cannot be erased, putting the technology in possible conflict wi ...
- The Opt-In Blitz: Firms Send Emails To Comply With GDPR
Email Insider, Ray Schultz - Friday, May 4, 2018
Consumers are being barraged by a new wave of emails. Are th ...
- Why Cannes Lions Named Google Creative Marketer Of The Year
Performance Marketing Insider, Laurie Sullivan - Friday, May 4, 2018
Google has been called a master marketer -- of its own produc ...
- Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 3, 2018
Google said it will no longer allow buyers to use the DoubleCli ...
- Nearly Half Of UK Companies Expect A GDPR Fine
Around the Net In MAD London, Sean Hargrave - Thursday, May 3, 2018
Around half of UK companies expect to be fined for not complyi ...
- UK Firms More Prepared For GDPR Than Those In U.S.: Study
Email Marketing Daily, Ray Schultz - Thursday, May 3, 2018
Who is most ready for the General Data Protection Regulation (GDPR)? Fir ...
- Automotive Websites See Higher Engagement Rates And Visits, Per Report
Performance Marketing Insider, Laurie Sullivan - Thursday, May 3, 2018
Engagement on automotive websites grew by nearly 10% in the first quart ...
- Tuesday Is The 'Prime-Time' For Email
Research Intelligencer, Joe Mandese - Thursday, May 3, 2018
Tuesday generates the highest open rates, according to a study by SmartFocu ...
- Traditional TV Cord-Cutting Is Global Trend
Television News Daily, Wayne Friedman - Wednesday, May 2, 2018
Cord-cutting is an issue in 13 countries, but the U.S. has t ...
- European Publishers Say Google is Using GDPR To Force New Terms On Them
Around the Net in Email, Ray Schultz - Wednesday, May 2, 2018
A group of European publishers have accused Google of using the GD ...
- Almost Half Of UK Businesses Expect To Be Fined For Lagging On GDPR
Around the Net in Email, Ray Schultz - Wednesday, May 2, 2018
A study by Enlighten has found that 45% of UK businesses expe ...
- How Brands Use AI To Improve Customer Experience
Around the Net in Email, Ray Schultz - Wednesday, May 2, 2018
Virgin Holidays, Age UK, Ikea and other brands are using AI ...
- EU Labels Google And Facebook 'Digital Sweat Boxes'
Around the Net In MAD London, Sean Hargrave - Wednesday, May 2, 2018
The EU's data watchdog has labelled Google and Facebook "digital sweat boxes ...
- IAB Europe, IAB Tech Lab Release Framework Addressing GDPR
Digital News Daily, Laurie Sullivan - Tuesday, May 1, 2018
IAB Europe and IAB Tech Lab have released technical specifications for t ...
- BBC News Offers Advertisers 'Trust' As It Rolls Out U.S. Music Offering
Digital News Daily, Alex Weprin - Tuesday, May 1, 2018
BBC News framed itself as a place where marketers and consumers c ...
- Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say
Digital News Daily, Laurie Sullivan - Tuesday, May 1, 2018
Four media industry trade associations want Google to adjust its position ...
- Criteo Earnings Rise Amid Industry Data Challenges
Digital News Daily, Laurie Sullivan - Wednesday, May 2, 2018
Criteo's revenue was boosted by Criteo Customer Acquisition, Shopper Graph and Spons ...
- Canadians Aren't Saying 'Yahoo!' -- They Object To Email Scans
Email Insider, Ray Schultz - Wednesday, May 2, 2018
Yahoo Mail and Rogers have had to change their terms of servi ...
- Is Snapchat A Car Crash Or A Long-Term Success Story?
London Blog, Sean Hargrave - Wednesday, May 2, 2018
New users have been halved and influencers are walking -- but eMarket ...