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IAB Europe Launches New Push Against EU Privacy ProposalHalf Of All Display Traded Programmatically In EuropeDigital News Daily, Joe Mandese - Wednesday, September 13, 2017
Half of all European display advertising is now traded programmatically, according ...
Did The EU Just Break Digital Marketing?London Blog, Sean Hargrave - Wednesday, September 13, 2017
IAB Europe warns that the proposed ePrivacy Directive could halve the val ...
Google Lodges Appeal Against Record EU FineAround the Net In MAD London, Sean Hargrave - Tuesday, September 12, 2017
As was widely expected, Sky News reports that Google has filed ...
IAB Europe Launches New Push Against EU Privacy ProposalDigital News Daily, Wendy Davis - Monday, September 11, 2017
"The latest research and econometric analysis shows that, without the use ...
Adform Accredited For Viewability Across Entire StackDigital News Daily, Joe Mandese - Tuesday, September 12, 2017
Copenhagen-based Adform on Monday said it has received accreditation from the Med ...
Is Google Innocent, Or Just Trying To Cut An EU Deal?London Blog, Sean Hargrave - Tuesday, September 12, 2017
It's a clean-cut case of Google being caught with a smoking gu ...
Google Appeals Multibillion-Dollar EU Search FineSearch & Performance Marketing Daily, Laurie Sullivan - Monday, September 11, 2017
Mark Mahaney, analyst at RBC Capital, published a research note Sunday describi ...
Google Set To Appeal EUR2.4bn EU Fine TodayAround the Net In MAD London, Sean Hargrave - Monday, September 11, 2017
It's deadline day today for Google to lodge an appeal against i ...
Anarchy In The UK: Studies Show Firms Are Not Ready For GDPREmail Insider, Ray Schultz - Friday, September 8, 2017
UK marketers are woefully unprepared for GDPR, studies show. ...
PUMA Europe Recruits Mapp Digital For Email, Customer EngagementEmail Marketing Daily, Jess Nelson - Tuesday, September 5, 2017
Mapp Digital announced Tuesday that PUMA has selected the independent marketing technolo ...
Encouraging Growth For Digital RadioAround the Net In MAD London, Sean Hargrave - Friday, September 1, 2017
Radio may not always get a lot of attention in digital med ...
Bertelsman Hits EUR500 First-Half Profit For The First TimeAround the Net In MAD London, Sean Hargrave - Friday, September 1, 2017
The hit record Despacito and the success of tv series "American God ...
Fired ThinkTank Scholar Launches Website Criticizing GoogleSearch & Performance Marketing Daily, Laurie Sullivan - Thursday, August 31, 2017
The Open Markets team created The Citizens Against Monopoly's website posts wi ...
Publicis Lands Global Diesel Creative DutiesMAD, Larissa Faw - Wednesday, August 30, 2017
Publicis Italy has landed global creative and strategy duties for the Dies ...
Spambot Snares 711 Million Email AddressesEmail Marketing Daily, Ray Schultz - Wednesday, August 30, 2017
A giant spambot was uncovered in the Netherlands, and consumers are bei ...
UK Government Vows To Keep EU Data FlowingAround the Net In MAD London, Sean Hargrave - Tuesday, August 29, 2017
The UK Government has set out a position of ensuring data c ...
Ready, Set, GDPR: What Marketers Need To KnowEmail Marketing Daily, Jess Nelson - Tuesday, August 29, 2017
Marc Shull, SVP of social and disruptive marketing strategies at Yes Lifecyc ...
GDPR Will Confirm Email Marketing As King Of ROILondon Blog, Sean Hargrave - Friday, August 25, 2017
Engagement has slipped a little, but repermissioning lists to focus on interest ...
New Media Pioneer Hodges' Next Frontier: North Of The Arctic CircleMediaDailyNews, Joe Mandese - Friday, August 25, 2017
After decades pioneering the cable, online and mobile industries, Dan Hodges ...
WPP Reports Organic Decline, Shares TumbleMAD, Steve McClellan - Wednesday, August 23, 2017
The firm has downgraded its full-year organic growth projections for both reven ...
GDPR Drives Growth In Security Spending: GartnerEmail Marketing Daily, Ray Schultz - Friday, August 18, 2017
The EU's GDPR is partly responsible for large increases in security spendin ...
Tresorit Updates Business Software To Support GDPR ComplianceEmail Marketing Daily, Jess Nelson - Tuesday, August 15, 2017
Encrypted cloud storage company Tresorit has launched a series of new da ...
Comply Or Get Soaked: Evidon CEO Scott Meyer On Privacy In EuropeEmail Insider, Ray Schultz - Thursday, August 10, 2017
U.S. companies that do business in Europe are scrambling to comply wi ...
Google Prepares For Europe's New Privacy RulesPerformance Marketing Insider, Laurie Sullivan - Tuesday, August 8, 2017
From search and Gmail to AdWords, AdSense, DoubleClick and Analytics, Google sa ...
Windows Will Dominate Growing Email Application Market: StudyEmail Marketing Daily, Ray Schultz - Monday, August 7, 2017
The email applications market is expected to have a CAGR of 4. ...
WPP Invests In LA VR Firm Within UnlimitedMAD, Steve McClellan - Friday, July 28, 2017
Led by filmmaker Chris Milk and entrepreneur Aaron Koblin, Within's partners a ...
What Your Analytics Team Needs To Know About GDPRAround the Net in Email, Ray Schultz - Thursday, July 27, 2017
You'll soon need a legal basis -- and consent -- to colle ...
IPG Posts 'Disappointing' Second-Quarter ResultsMAD, Steve McClellan - Tuesday, July 25, 2017
A number of factors contributed to what CEO Michael Roth acknowledged w ...
Alphabet Reports Sagging Profits, Dampened By EU FineSearch & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2017
Aggregated paid clicks rose 52% in second-quarter 2017 compared with the year-a ...