- Korber Pharma Selects Wunderman Thompson For Global Marketing
Accounts on the Move, Fern Siegel - Monday, August 28, 2023
Emotion will be the guiding principle in all future ads. ...
- Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work
Performance Marketing Insider, Laurie Sullivan - Friday, August 25, 2023
Microsoft is the latest to announce that Bing and LinkedIn will provi ...
- Google To Comply With The Digital Services Act
Performance Marketing Insider, Laurie Sullivan - Thursday, August 24, 2023
Google plans to share more insights into how targeted ads are serv ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- County Tells Drivers To Ditch Navigation Apps
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 22, 2023
Navigation apps can become frustrating or hazardous when the app sends t ...
- MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product Lines
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2023
Rachel Tipograph, founder of global software platform MikMak, is now leading t ...
- Microsoft Advertiser Identity Verification Takes On New Policy
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
Microsoft has reversed its decision to ban ads from unverified marketers. ...
- Can Soccer Really Get To The Top Rung Of Major U.S. TV Sports?
TV Watch, Wayne Friedman - Tuesday, August 15, 2023
Soccer -- or European football -- has for years been one ...
- U.S. Lags China, India With Plans To Implement GAI In 2024, Study Finds
Data & Programmatic Insider, Laurie Sullivan - Monday, August 14, 2023
Lucidworks data analyzes how many initiatives companies will launch, the sectors mo ...
- Kona Shifts Into Imaginative Overdrive
MAD, Fern Siegel - Friday, August 11, 2023
The new spot has the Hyundai Kona chased by medieval knights a ...
- Cannes Lions Parent Ascential Acquires Creative Advisory Service
MediaDailyNews, Joe Mandese - Friday, August 11, 2023
Terms were not disclosed, but Contagious Communications has a staff of ...
- Milla Sofia Creator Believes Age Of AI-Virtual Influencers Upon Us
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Milla Sofa, born in June at age 19, is already a 24-year-o ...
- Confidence Game: Few Consumers Totally Trust Brands With Their Data
Email Insider, Ray Schultz - Tuesday, August 1, 2023
Over half of U.S. consumers have suffered data loss, identity theft ...
- Google, YouTube Data Migrates More Easily Based On Italy's Competition Mandate
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
Google has made it easier to back up and transfer personal da ...
- Apple Accused Of Abusing Ad Tracking Position In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
France's competition agency on Tuesday said it had issued a statement ...
- Digital Treadmill: U.S. SMBs Lag Behind Their European Counterparts
Email Insider, Ray Schultz - Friday, July 21, 2023
Almost a fourth of small businesses in the U.S. are investing le ...
- Apple, Amazon Deal Led To $218M Fine By Antitrust Legislator In Spain
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
Apple and Amazon were fined for restricting competition based on reselling a ...
- Meta Ordered To Pause Behavioral Ad Targeting In Norway
Digital News Daily, Wendy Davis - Monday, July 17, 2023
Privacy regulators in Norway have ordered Meta to either obtain users' conse ...
- Sony, Microsoft Keep 'Call Of Duty' On PlayStation For 10 More Years
Digital News Daily, Colin Kirkland - Monday, July 17, 2023
Sony and Microsoft have agreed to a "binding agreement" to keep "Ca ...
- Suman Named Chief Creative Officer For Wunderman Thompson Germany
People on the Move, Fern Siegel - Monday, July 17, 2023
Prior to the appointment, Suman was ECD at MRM Romania for t ...
- Google Bard Vocalizes Responses, Supports 40+ Languages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 13, 2023
Google's chatbot is now available in additional languages with many unique feature ...
- EU Regulators Approve Cross-Border Data Transfer Framework
Digital News Daily, Wendy Davis - Tuesday, July 11, 2023
"Personal data can now flow freely and safely from the European Econom ...
- Pringles Brings Super Bowl-Styled Ads To Europe
MAD, Fern Siegel - Monday, July 10, 2023
The new work maintains the playful air, adapting the original Can Han ...
- Delivering On Deliverability: Email Ratings By Country And Industry
Email Insider, Ray Schultz - Friday, July 7, 2023
Germany has the highest delivery rate and China is next, Validity repo ...
- European Groups Condemn Threats By Google And Meta To Kill News In Canada
Publishers Daily, Ray Schultz - Thursday, July 6, 2023
The Online News Act is new, but Google and Meta's tactics a ...
- Google Analytics 2020 Version Could Violate Sweden's Consumer Privacy Laws
Performance Marketing Insider, Laurie Sullivan - Monday, July 3, 2023
An audit suggests the Google tool breached the privacy rules and ris ...
- M&C Saatchi Performance Elevates Chaudhary To Global CEO
MAD, Steve McClellan - Thursday, June 29, 2023
Chaudhary succeeds James Hilton, the agency's Founder/CEO, who will continue his ro ...
- Thorsdottir Named Innovation Director For Attachment, Extending Creator-Brand Alliances
MAD, Fern Siegel - Monday, June 26, 2023
Ana Thorsdottir will be the client lead for Google, YouTube and Ama ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
A link between sustainable ad practices and positive attention metrics shows th ...
- Marketers Say: We're Paying Too Much For Email
Around the Net in Email, Ray Schultz - Wednesday, June 21, 2023
European marketers feel they are paying too much for email marketing tool ...