- Meta Fined $1.3B For Breaking EU Data Privacy Laws
Digital News Daily, Colin Kirkland - Monday, May 22, 2023
Meta's data transfers to the U.S. "did not address the risks ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
Email Insider, Ray Schultz - Thursday, May 18, 2023
Email takes first place among channels in the Alcohol and Tobacco a ...
- TikTok Rewards AR Effect Creators With New Program
Digital News Daily, Colin Kirkland - Tuesday, May 16, 2023
The "Effect Creator Rewards" fund will help creators monetize the "high-performing effect ...
- McDonald's Replaces Product Placement With Streaming Delivery Through App
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery servi ...
- European Commission Greenlights Microsoft's $69B Purchase of Activision Blizzard
Digital News Daily, Colin Kirkland - Monday, May 15, 2023
The EU Commission has approved the acquisition -- now the biggest te ...
- Google Highlights 'Supercharged' Search At I/O Developers Conference
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
Google announced a new integrated search-results page, with an AI snapshot ...
- Study Finds Male Actors, Voices Dominate Video Ads Globally
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2023
The study by Extreme Reach leveraged AI and machine-learning models to analy ...
- The B2B-B2C Companion: Consumer Experiences Sway Business Purchases
Email Insider, Ray Schultz - Monday, May 8, 2023
Almost all buyers say positive interactions will persuade them to return, Orac ...
- UK Watchdog Blocks Microsoft's Acquisition Of Activision Blizzard
Digital News Daily, Colin Kirkland - Thursday, April 27, 2023
Microsoft issued a statement Thursday, calling it "probably the darkest day ...
- Teads Expands CTV Programmatic Internationally
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
The CTV offering is now available in Canada, the U.K., Brazil a ...
- IKEA Launches Loyalty Program To Help Small Businesses Grow
Digital News Daily, Colin Kirkland - Wednesday, April 26, 2023
IKEA's new "Business Network" loyalty program provides small businesses and their employe ...
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...
- Sorry AI: German Cover Story Misfires, Editor Is Fired
Publishers Daily, Ray Schultz - Sunday, April 23, 2023
The story admits that it is fake, but the publisher concedes ...
- Reddit Creates Amsterdam Hub For Engineering, Sales, Part Of EMEA Expansion
Performance Marketing Insider, Laurie Sullivan - Thursday, April 20, 2023
Susanne Mostertman, Reddit EMEA head of mid-market and small business, will le ...
- Fashion Label Uses AI Merchandising To Improve Site Search By 25%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2023
Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases fr ...
- Gen Z And Millennial Beauty Shoppers Are Price-Conscious Above All Else, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, April 13, 2023
Consumers will wait to buy even if they risk the item goi ...
- Analytics Canvas: Few Brands Qualify As Leaders, But They Are Spending More
Email Insider, Ray Schultz - Tuesday, April 11, 2023
Total analytics spend should hit $32 billion in 2026, according to Winterber ...
- SoundCloud Renews AdsWizz Agreement, Expands To 14 European Markets
Digital News Daily, Colin Kirkland - Thursday, April 6, 2023
After renewing an ad-sales agreement with SXM Media in February, SoundCloud ...
- Myths Of Drinking And Driving Highlighted In 'Let's Tell Lies'
MAD, Fern Siegel - Wednesday, April 5, 2023
The goal is to raise awareness about the dangers of alcohol consumpti ...
- Action! Odeon Screens 'Cinematic' Experience
MAD, Fern Siegel - Tuesday, April 4, 2023
The pan-European campaign builds on Odeon's existing branding: "We Make Movies Bett ...
- Anteriad Acquires BNZSA, B2B Demand-Generation Firm
Email Marketing Daily, Ray Schultz - Monday, April 3, 2023
The combined firms will offer GDPR-compliant marketing worldwide, Anteriad says. ...
- Italy Temporarily Blocks ChatGPT, Threatens OpenAI With Fines
Email Marketing Daily, Ray Schultz - Friday, March 31, 2023
The Italian Data Protection Authority is demanding a plan for protecting dat ...
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
Pinterest is offering advertisers new ways to incorporate sustainability messaging into the ...
- Five By Five Named CRM Partner For Sushi Daily
Accounts on the Move, Fern Siegel - Friday, March 24, 2023
A multichannel rewards proposition is slated this summer following a loyalty tr ...
- BDR Neglect: B2B Sales Leaders Say They Are Getting Less Support
Email Insider, Ray Schultz - Friday, March 24, 2023
Business development representatives (BDRs) feel unsupported by their firms, and demand bett ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Place Exchange has expanded its footprint in major European markets including t ...
- Agency Gut Opens In Amsterdam, Its First European Outpost
MAD, Steve McClellan - Friday, March 17, 2023
The office is currently being led by Natalia Forster as Managing Directo ...
- Expect More Data In Microsoft's Coffers
Performance Marketing Insider, Laurie Sullivan - Monday, March 20, 2023
Microsoft Gaming CEO Phil Spencer has reaffirmed plans to open an Xb ...
- Customer Chemistry: How To Build Rapport With B2B Clients
Email Insider, Ray Schultz - Friday, March 17, 2023
Email is the top channel for communicating with customers. But don't inclu ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...