- Havas Media Net Deploys Global 'Consumer Science & Analytics' Offering
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The "CSA: brand is derived from a 40-year-old French research practice own ...
- EU Might Want Google To Break Up Its Ad Business - Take A Number
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Europe's antitrust regulator reportedly might seek to break up Google's ad-tech busines ...
- WBD Ups HBO Max Prices In Europe Ahead Of Max Transition
Digital News Daily, Karlene Lukovitz - Wednesday, June 14, 2023
Subscriber price increases implemented as WBD prepares to transition HBO Max ...
- Email Rated A Key Customer Experience Tool: Study
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
A minority of companies have mapped out their customer journey, Netigate repo ...
- World's Best Soccer Player Comes To The U.S.: TV Networks - Will Marketers Kick Better?
TV Watch, Wayne Friedman - Friday, June 9, 2023
Major League Soccer may see a major bump now that Lionel Mes ...
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing
Email Insider, Ray Schultz - Wednesday, June 7, 2023
The U.S. has a high click-to-open rate -- and also a hi ...
- Microsoft Will Serve Only Verified Ads Beginning August 1
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Microsoft Advertising plans to enforce the ad-verification requirement August 1. All a ...
- LIV Golf Strikes Surprise Merger Deal With PGA Tour
Television News Daily, Wayne Friedman - Tuesday, June 6, 2023
A merger of the two golf groups would combine both LIV a ...
- Contextual AI Technology 'Liz' Integrates With GAI To Analyze Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 5, 2023
Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generati ...
- MiQ Names Global Board Members, Focuses On Strategic Partnerships, Acquisitions, Expansion
Data & Programmatic Insider, Laurie Sullivan - Monday, June 5, 2023
Zillah Byng-Thorne and Rob Norman recently joined the Global Statutory Board ...
- B2B Before And After: Budgets Recover From 2020, But Brands Face Many Hurdles
Email Insider, Ray Schultz - Monday, June 5, 2023
Email is widely used in the U.S., and even more so ...
- Google Bard Now Can Use Device's Precise Location For Local Results
Performance Marketing Insider, Laurie Sullivan - Friday, June 2, 2023
Google Bard's recent updates now can use a device's "precise" location ...
- Corralling AI: Content Created By Bots Should Be Labeled
Email Insider, Ray Schultz - Wednesday, May 31, 2023
Mila, a nonprofit research institute, argues that AI should be regulated. "Mo ...
- Twitter Quits EU Disinformation Code, Musk Confuses Free Speech For Anarchy
Social Media Insider, Colin Kirkland - Wednesday, May 31, 2023
"Our teams will be ready for enforcement," said European Commission's internal mark ...
- Meta Lays Off 6,000 More Employees, Continues 'Year Of Efficiency'
Digital News Daily, Colin Kirkland - Wednesday, May 24, 2023
Meta continues to restructure its organization to save money. On Wednesday, t ...
- The Roar Of GDPR: The Impact On Marketers And Their Tech Stacks
Email Insider, Ray Schultz - Thursday, May 25, 2023
Most companies prefer to buy technology from European vendors, not big U. ...
- Google To Work With Europe On 'AI Pact'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2023
Alphabet CEO Sundar Pichai committed to an "AI Pact" in a meeti ...
- Meta Fined $1.3B For Breaking EU Data Privacy Laws
Digital News Daily, Colin Kirkland - Monday, May 22, 2023
Meta's data transfers to the U.S. "did not address the risks ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
Email Insider, Ray Schultz - Thursday, May 18, 2023
Email takes first place among channels in the Alcohol and Tobacco a ...
- TikTok Rewards AR Effect Creators With New Program
Digital News Daily, Colin Kirkland - Tuesday, May 16, 2023
The "Effect Creator Rewards" fund will help creators monetize the "high-performing effect ...
- McDonald's Replaces Product Placement With Streaming Delivery Through App
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery servi ...
- European Commission Greenlights Microsoft's $69B Purchase of Activision Blizzard
Digital News Daily, Colin Kirkland - Monday, May 15, 2023
The EU Commission has approved the acquisition -- now the biggest te ...
- Google Highlights 'Supercharged' Search At I/O Developers Conference
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
Google announced a new integrated search-results page, with an AI snapshot ...
- Study Finds Male Actors, Voices Dominate Video Ads Globally
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2023
The study by Extreme Reach leveraged AI and machine-learning models to analy ...
- The B2B-B2C Companion: Consumer Experiences Sway Business Purchases
Email Insider, Ray Schultz - Monday, May 8, 2023
Almost all buyers say positive interactions will persuade them to return, Orac ...
- UK Watchdog Blocks Microsoft's Acquisition Of Activision Blizzard
Digital News Daily, Colin Kirkland - Thursday, April 27, 2023
Microsoft issued a statement Thursday, calling it "probably the darkest day ...
- Teads Expands CTV Programmatic Internationally
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
The CTV offering is now available in Canada, the U.K., Brazil a ...
- IKEA Launches Loyalty Program To Help Small Businesses Grow
Digital News Daily, Colin Kirkland - Wednesday, April 26, 2023
IKEA's new "Business Network" loyalty program provides small businesses and their employe ...
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...
- Sorry AI: German Cover Story Misfires, Editor Is Fired
Publishers Daily, Ray Schultz - Sunday, April 23, 2023
The story admits that it is fake, but the publisher concedes ...