- Oreo, Xbox Bake Cookies Into Gaming Experience
MAD, Fern Siegel - Tuesday, January 24, 2023
Users can create combinations with the Oreo Xbox Special Edition cookies, there ...
- If The DOJ Sues Google, Again, What Are Its Options?
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 24, 2023
The DOJ is preparing a lawsuit against Google based on its advertisi ...
- Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Data tracking and the role that big tech companies play online ...
- Page Rage: Consumers Are Easily Turned Off By Poor Digital Shopping Experiences
Email Insider, Ray Schultz - Wednesday, January 18, 2023
More than half of consumers will not return to a brand th ...
- Fewer Data Breaches Occurred Last Year, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, January 18, 2023
The U.S. dropped from first place in leaked accounts in 2021 ...
- Creative All Star: Alex Strimbeanu
MediaPost All Stars, Lukas Harnisch - Sunday, January 8, 2023
Based in Bratislava, Slovakia, the offices of JANDL are not far fr ...
- Ecommerce Fashion Retailer Zalando Consolidates Media At iProspect
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
The Dentsu unit will be responsible for all traditional "above-the-line" media planni ...
- Higher-Education Marketers Lose $94.6M In Annual Ad Spend To Invalid Paid Clicks
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 10, 2023
CHEQ examined the prevalence of fraud in higher-education marketing and found o ...
- U.S. Ad Market Still Weak In Q4, 'Small Green Shoots' In Q1: WBD's Wiedenfels
Television News Daily, Wayne Friedman - Friday, January 6, 2023
The weak national TV ad market in the latter half of ...
- Tiffany Ad Covers The Front Of The Louvre
MAD, Fern Siegel - Wednesday, January 4, 2023
A giant photograph envelopes the famed museum with a distorted photo th ...
- Meta Fined $411M By European Data Protection Board For Behavioral Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2023
The EDPB told Meta it must obtain opt-in consent from users f ...
- Microsoft Begins To Roll Out Its EU Data Boundary Plan
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 3, 2023
Welcome to advertising and data 2023. Advertisers will invest more in dat ...
- When Does It Pay To Take A Risk In Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
A study on B2B marketing trends reveals businesses remain optimistic about growt ...
- Ugly Christmas Sweater Uses Data, Instagram To Spread Awareness Of Wildfires In Spain
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 21, 2022
Instagram and embedded tech on the sweater make it possible to s ...
- For Budget Sake: Focus On Existing Customers Before Acquiring New Ones In 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, December 19, 2022
"With budgets becoming tighter based on inflation, marketers need to focus ...
- Tech-Tac-Toe: Firms Spend Trillions On Digital Tech, But CEOs Lack Strategy
Email Insider, Ray Schultz - Wednesday, December 14, 2022
Only 12% of senior management is viewed as highly strategic and effecti ...
- Email Platform GetResponse Acquires Recostream
Email Marketing Daily, Ray Schultz - Wednesday, December 14, 2022
GetResponse, a Poland-based provider of email marketing and marketing automation software, h ...
- Innocean Retains Havas Media Following Global Review Covering Hyundai Brands
MediaDailyNews, Joe Mandese - Tuesday, December 13, 2022
The new assignment covers the Hyundai, Kia and Genesis brands and follo ...
- Marketers Say Performance-Driven Media Are Vital For 2023
Research Intelligencer, Robert Williams - Friday, December 9, 2022
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leadi ...
- Samsung Partners With Qualcomm For Snapdragon Esports League
Digital News Daily, Colin Kirkland - Wednesday, December 7, 2022
Samsung will become the official smartphone partner of the Snapdragon Pro Serie ...
- Deutsche Telekom Launches Pan-European Holiday Campaign With A Simple Question
MAD, Fern Siegel - Tuesday, December 6, 2022
New work for Deutsche Telekom by adam&eveBerlin encourages people to check ...
- Health Agency SOLVE(D) Opens In Europe, Supports Data-Driven Marketing
MAD, Fern Siegel - Wednesday, November 30, 2022
The new London-based outpost will cover the U.K., Germany, France and Spai ...
- Europe May Be Heading Toward VAT Deductions For Subscriptions
Publishers Daily, Ray Schultz - Sunday, November 27, 2022
Portugal allows subs to be tax deductible, following recent move by Irel ...
- European Consumers Look For Ways To Cut Spending As Inflation Roars
Research Intelligencer, Robert Williams - Monday, November 28, 2022
Younger consumers are more likely to say they're canceling subscriptions to ap ...
- Readly Offers Digital Titles In France
Publishers Daily, Ray Schultz - Thursday, November 24, 2022
The launch will be supported by an experiential campaign in Paris. ...
- Art Of The Possible Named Creative Agency For Bibigo Snacks
Accounts on the Move, Fern Siegel - Tuesday, November 22, 2022
The brand is prepping for a European launch and will target Asi ...
- Survey Reveals The Brand Power Of Augmented Reality
Digital News Daily, Colin Kirkland - Tuesday, November 22, 2022
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and trav ...
- Microsoft Advertising Drives Performance Through Video Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 15, 2022
Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Netwo ...
- Positive Group, European Marketing Firm, Raises $110 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, November 8, 2022
Owner of email services Mailify and rapidmail, Positive Group was formerly kno ...
- Peach Will Support Netflix's New Ad-Supported Model
Digital News Daily, Colin Kirkland - Friday, November 4, 2022
Global video ad management platform Peach has announced support of Netflix's high ...