- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...
- Sorry AI: German Cover Story Misfires, Editor Is Fired
Publishers Daily, Ray Schultz - Sunday, April 23, 2023
The story admits that it is fake, but the publisher concedes ...
- Reddit Creates Amsterdam Hub For Engineering, Sales, Part Of EMEA Expansion
Performance Marketing Insider, Laurie Sullivan - Thursday, April 20, 2023
Susanne Mostertman, Reddit EMEA head of mid-market and small business, will le ...
- Fashion Label Uses AI Merchandising To Improve Site Search By 25%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2023
Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases fr ...
- Gen Z And Millennial Beauty Shoppers Are Price-Conscious Above All Else, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, April 13, 2023
Consumers will wait to buy even if they risk the item goi ...
- Analytics Canvas: Few Brands Qualify As Leaders, But They Are Spending More
Email Insider, Ray Schultz - Tuesday, April 11, 2023
Total analytics spend should hit $32 billion in 2026, according to Winterber ...
- SoundCloud Renews AdsWizz Agreement, Expands To 14 European Markets
Digital News Daily, Colin Kirkland - Thursday, April 6, 2023
After renewing an ad-sales agreement with SXM Media in February, SoundCloud ...
- Myths Of Drinking And Driving Highlighted In 'Let's Tell Lies'
MAD, Fern Siegel - Wednesday, April 5, 2023
The goal is to raise awareness about the dangers of alcohol consumpti ...
- Action! Odeon Screens 'Cinematic' Experience
MAD, Fern Siegel - Tuesday, April 4, 2023
The pan-European campaign builds on Odeon's existing branding: "We Make Movies Bett ...
- Anteriad Acquires BNZSA, B2B Demand-Generation Firm
Email Marketing Daily, Ray Schultz - Monday, April 3, 2023
The combined firms will offer GDPR-compliant marketing worldwide, Anteriad says. ...
- Italy Temporarily Blocks ChatGPT, Threatens OpenAI With Fines
Email Marketing Daily, Ray Schultz - Friday, March 31, 2023
The Italian Data Protection Authority is demanding a plan for protecting dat ...
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
Pinterest is offering advertisers new ways to incorporate sustainability messaging into the ...
- Five By Five Named CRM Partner For Sushi Daily
Accounts on the Move, Fern Siegel - Friday, March 24, 2023
A multichannel rewards proposition is slated this summer following a loyalty tr ...
- BDR Neglect: B2B Sales Leaders Say They Are Getting Less Support
Email Insider, Ray Schultz - Friday, March 24, 2023
Business development representatives (BDRs) feel unsupported by their firms, and demand bett ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Place Exchange has expanded its footprint in major European markets including t ...
- Agency Gut Opens In Amsterdam, Its First European Outpost
MAD, Steve McClellan - Friday, March 17, 2023
The office is currently being led by Natalia Forster as Managing Directo ...
- Expect More Data In Microsoft's Coffers
Performance Marketing Insider, Laurie Sullivan - Monday, March 20, 2023
Microsoft Gaming CEO Phil Spencer has reaffirmed plans to open an Xb ...
- Customer Chemistry: How To Build Rapport With B2B Clients
Email Insider, Ray Schultz - Friday, March 17, 2023
Email is the top channel for communicating with customers. But don't inclu ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...
- What Should Brands Do About A TikTok Ban? Q&A With EGC's Nicole Penn
Digital News Daily, Colin Kirkland - Friday, March 10, 2023
EGC Group President Nicole Penn provides insights on why brands can't s ...
- 'The Hollywood Reporter' Is Launching An Italian Edition
Publishers Daily, Ray Schultz - Sunday, March 12, 2023
"The Hollywood Reporter Roma" will debut in April. ...
- Consumers Submitted Over 1 Million 'Right to Be Forgotten' Requests In 6 Years
Email Marketing Daily, Ray Schultz - Wednesday, March 8, 2023
Google received over 95% of these right-to-be-forgotten requests, with the remainder goi ...
- U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming Declines
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
Spending on video services by U.S. households is projected to fall ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are Lagging
Email Insider, Ray Schultz - Tuesday, March 7, 2023
Most companies are increasing their martech spend, but not all are pleas ...
- Netflix Cuts Prices, Other Streamers Raise Fees - What's The Plan?
TV Watch, Wayne Friedman - Friday, March 3, 2023
Netflix price cuts were announced last week for many global markets ...
- MonetizeMore Acquires Ad-Tech Platform Advanced Ads
Digital News Daily, Colin Kirkland - Wednesday, March 1, 2023
MonetizeMore, an ad-monetization partner for web publishers and app developers, has acquir ...
- Industry Poll Of Concrete Plans For Using AI: Meh
MediaDailyNews, Joe Mandese - Thursday, March 2, 2023
The study from Europe's DMEXCO finds just one in ten marketing executiv ...
- Axel Springer CEO Eyes Digital-Only, Warns AI Could Replace Journalism
Publishers Daily, Ray Schultz - Wednesday, March 1, 2023
The company is restructuring to create independent entrepreneurial units. ...
- Google Makes Ad-Network Policy Updates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2023
Google has updated two ad-network policies. The first, Google Ads malicious ...
- Apex Brands: What The Most Mature Marketers Are Doing This Year
Email Insider, Ray Schultz - Monday, February 27, 2023
Eighty-three percent of global companies will increase their marketing budgets this yea ...