• by Steve McClellan  @mp_mcclellan, March 17, 2023

Miami-based creative agency network Gut has opened an office in Amsterdam, the agency’s first office based in Europe, and the seventh in the Gut Network. 

The office is currently being led by Natalia Forster as Managing Director, Bruno Steffen as Head of Strategy and Meme Traverso as Group Account Director, who all report to Gut Global CEO Andrea Diquez. 

Originally from Argentina, Forster has been living in the Netherlands for over 15 years. She has over 20 years of experience in the ad business including stints with agencies Wieden + Kennedy and TBWA, where she spent nine years, leading adidas globally. 

Steffen previously served as Group Strategy Director at Gut Miami, having worked on its AOR client Philadelphia Cream Cheese, as well as campaigns for Anheuser-Busch InBev. Traverso was previously at Gut Buenos Aires, where she served as International Account Director working with clients including Coca-Cola, Mercado Libre, A-B InBev, Globant and Heinz.  

Gut Amsterdam is working with Foodora, an online delivery brand owned by Delivery Hero, which is based in Europe, as well as Kraft-Heinz. The news comes in the lead-up to Gut’s five-year anniversary on April 9th. 

“We love the energy and vibe of Amsterdam, and we couldn’t think of a better city to start Gut Europe,” said Anselmo Ramos, Co-Founder and Creative Chairman of Gut. “After establishing ourselves in the Americas, it’s important for us to build a team with Europe’s best talent. This milestone is also such a great way to celebrate our fifth year as a Network, and we look forward to what’s to come in the next five years.”