- Google Makes Ad-Network Policy Updates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2023
Google has updated two ad-network policies. The first, Google Ads malicious ...
- Apex Brands: What The Most Mature Marketers Are Doing This Year
Email Insider, Ray Schultz - Monday, February 27, 2023
Eighty-three percent of global companies will increase their marketing budgets this yea ...
- Spotify Tests Playlist For NFT Communities
Digital News Daily, Colin Kirkland - Thursday, February 23, 2023
The music streaming platform is now testing token-gated playlists that can ...
- Google Limits News Site Content In Search Results In Response To Canada's Bill
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google is blocking news across some Canadian publisher websites in Google Searc ...
- Wavemaker Wins $50M Global Media Business For Back Market
MAD, Steve McClellan - Wednesday, February 22, 2023
Founded eight years ago, the Paris-based company is expanding to the U. ...
- NESCAFE Debuts New 'World' Platform
Out to Launch, Fern Siegel - Wednesday, February 22, 2023
The coffee company, committed to sustainability, says 6,000 cups of NESCAFE a ...
- Positive Attitudes: Pinterest CEO Calls On Industry To Self-Regulate AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 22, 2023
Pinterest CEO Bill Ready is calling on the social media industry ...
- Social Tech Agency Gospooky Expands Beyond Europe With New York Launch
Digital News Daily, Colin Kirkland - Wednesday, February 15, 2023
Gospooky's New York launch marks its first expansion outside Europe. Former Sn ...
- Enablement Systems Are Being Welcomed By Salespeople, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, February 15, 2023
Enablement technology helps sales professionals build their confidence, Seismic reports. ...
- The Cold Pitch: B2B Brands In Most Sectors Prefer Email For Outreach
Email Insider, Ray Schultz - Tuesday, February 14, 2023
But some suffer from deliverability issues and other problems, Belkins reports. ...
- Google Expands 'Prebunking' In Europe
Performance Marketing Insider, Laurie Sullivan - Monday, February 13, 2023
Google plans to launch a campaign in Germany that aims to he ...
- Sendinblue Acquires Captain Wallet, Mobile Wallet Marketing Startup
Email Marketing Daily, Ray Schultz - Thursday, February 9, 2023
"For many big brands, the wallet has become a preferred communication chann ...
- Omnicom Reports 9.4% Growth For Full-Year 2022
MAD, Steve McClellan - Tuesday, February 7, 2023
Omnicom reported 7.2% organic revenue growth for the fourth quarter. The curre ...
- Conductor Acquires Searchmetrics, Cements Position In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2023
Enterprise organic marketing firm Conductor announced Tuesday the acquisition of European-based competit ...
- Nielsen Adds Edison's Podcast Metrics To Data Options
MAD, Fern Siegel - Friday, February 3, 2023
The Share of Ear and Edison Podcast Metrics services are based ...
- Italian Martech Company TeamSystem To Acquire Email Marketing Platform MailUp
Email Marketing Daily, Ray Schultz - Friday, February 3, 2023
The deal, which should close in June, is worth EUR70 million. ...
- Consumers Struggle To Find Accurate Information From Brands Online
Performance Marketing Insider, Laurie Sullivan - Friday, February 3, 2023
Failure to provide helpful online answers to customer questions can mean lo ...
- Pinko Launches First Virtual Shop For New Milan Boutique
Digital News Daily, Colin Kirkland - Wednesday, February 1, 2023
Italian fashion brand Pinko is launching its first virtual shop -- ...
- B2B Gamble: Brands Boost Their Marketing As They Brace For A Recession
Email Insider, Ray Schultz - Tuesday, January 31, 2023
Leaders are more aggressive and more likely to follow best practices, T ...
- Bloomreach Drives Record Growth, Exceeds $150M Annual Recurring Revenue
Performance Marketing Insider, Laurie Sullivan - Friday, January 27, 2023
Raj De Datta, co-founder and CEO of Bloomreach, talks about how t ...
- Google Changes How Android Works In India Based On Antitrust Ruling
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Similar to the changes made in Europe for many of the sa ...
- Oreo, Xbox Bake Cookies Into Gaming Experience
MAD, Fern Siegel - Tuesday, January 24, 2023
Users can create combinations with the Oreo Xbox Special Edition cookies, there ...
- If The DOJ Sues Google, Again, What Are Its Options?
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 24, 2023
The DOJ is preparing a lawsuit against Google based on its advertisi ...
- Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Data tracking and the role that big tech companies play online ...
- Page Rage: Consumers Are Easily Turned Off By Poor Digital Shopping Experiences
Email Insider, Ray Schultz - Wednesday, January 18, 2023
More than half of consumers will not return to a brand th ...
- Fewer Data Breaches Occurred Last Year, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, January 18, 2023
The U.S. dropped from first place in leaked accounts in 2021 ...
- Creative All Star: Alex Strimbeanu
MediaPost All Stars, Lukas Harnisch - Sunday, January 8, 2023
Based in Bratislava, Slovakia, the offices of JANDL are not far fr ...
- Ecommerce Fashion Retailer Zalando Consolidates Media At iProspect
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
The Dentsu unit will be responsible for all traditional "above-the-line" media planni ...
- Higher-Education Marketers Lose $94.6M In Annual Ad Spend To Invalid Paid Clicks
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 10, 2023
CHEQ examined the prevalence of fraud in higher-education marketing and found o ...
- U.S. Ad Market Still Weak In Q4, 'Small Green Shoots' In Q1: WBD's Wiedenfels
Television News Daily, Wayne Friedman - Friday, January 6, 2023
The weak national TV ad market in the latter half of ...