- McDonald's Poland Campaign Plugs Loyalty Program
Out to Launch, Fern Siegel - Friday, October 28, 2022
Every app user can exchange loyalty points for exclusive perks and arti ...
- The Netherlands Is The Most Crypto-Obsessed Country, U.S. Ranks Lower Than Expected
Digital News Daily, Colin Kirkland - Thursday, October 27, 2022
A study of Google searches for cryptocurrencies finds the U.S. ranks 15t ...
- Brands Are High On Account-Based Marketing, Study Shows
Email Marketing Daily, Ray Schultz - Thursday, October 27, 2022
Almost all marketers say account-based marketing is important, and most feel the ...
- BBH Dublin Teams With ICAD To Mentor Future Ad Talent
MAD, Fern Siegel - Wednesday, October 26, 2022
BBH Dublin provides financial support and offers expertise to Upstarts, a six-mon ...
- Inflation Is Hitting Consumers Both In The U.S. And Europe, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 25, 2022
German shoppers are most worried, but those in the U.S. are al ...
- Hackers Bring Down German Newspaper's Print Capability
Publishers Daily, Ray Schultz - Wednesday, October 19, 2022
Company publishes emergency edition after cybercriminal group grabs systems and issues rans ...
- Paramount+ To Bow In 4 Major European Markets In December
Digital News Daily, Karlene Lukovitz - Tuesday, October 18, 2022
France, Germany, Switzerland, Austria latest to get the streamer. ...
- New Acquisition Diplomatico Will Be Brown-Forman's First Rum Brand
Marketing Daily, Steve Ellwanger - Thursday, October 13, 2022
According to Brown-Forman, in 2021 Diplomatico was the #1 super- and ultra-premi ...
- Politico Seen As Top New Source By EU Decision-Makers
Publishers Daily, Ray Schultz - Tuesday, October 11, 2022
Reuters is in second place, and Financial Times in Third, BCW Glob ...
- Serviceplan Bets Big On Web3, Unveils DCNTRL
MediaDailyNews, Joe Mandese - Tuesday, October 11, 2022
The new metaverse studio touts a full-service portfolio -- "from the fir ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis
Data & Programmatic Insider, Laurie Sullivan - Monday, October 10, 2022
NBTV built a network to responsibly promote and sell alcohol and wi ...
- Biden Signs Order Implementing New Cross-Border Data Privacy Pact
Digital News Daily, Wendy Davis - Friday, October 7, 2022
Two prior trans-Atlantic privacy pacts were struck down by Europe's highest cour ...
- Danish Email Firm Go Autonomous Raises EUR3.1M
Email Marketing Daily, Ray Schultz - Monday, October 10, 2022
The bootstrapped company hopes to enter the U.S. market. ...
- Former Google SVP Of Ads Launches Search Engine Neeva In Germany, France, UK
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Neeva, founded by two former Google employees, is intended to give use ...
- adam&eveBERLIN Selects Antes As First Managing Director
People on the Move, Fern Siegel - Wednesday, October 5, 2022
Antes joins as an internal hire. Previously, she was Chief Marketing &am ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- Dentsu's iProspect Consolidates BMW Group's 'Offline' Media In Europe
MediaDailyNews, Joe Mandese - Tuesday, October 4, 2022
The assignment, which covers the BMW and MINI brands, follows a competiti ...
- Leo Burnett Becomes Lead Agency For Germany's Commerzbank
Accounts on the Move, Fern Siegel - Friday, September 30, 2022
Leo Burnett, part of Publicis Group Germany, said it was happy ...
- Swiss Fashion House Chopard Unveils New Jewelry Collection With Snap Try-On Lens
Digital News Daily, Colin Kirkland - Friday, September 30, 2022
The try-on lens uses Snap's AR technology to allow Snapchatters to discov ...
- Adam&EveDDB Wins STARZPLAY's Europe, Latin American Business
Accounts on the Move, Fern Siegel - Wednesday, September 28, 2022
STARZPLAY is ready to claim a bigger presence in the on-demand streami ...
- 'Harper's Bazaar' France Scheduled For 2023 Launch
Publishers Daily, Ray Schultz - Monday, September 26, 2022
Olivier Lalanne will serve as editor-in-chief of the new edition. ...
- Wide-Eyed Privacy: Email Digests Help Consumers And Brands Navigate Issue
Email Insider, Ray Schultz - Thursday, September 22, 2022
Observing the 3M's -- meaningful, memorable and manageable -- boosts brand loyalt ...
- Marley Spoon Chooses Movable Ink For Customer Engagement Effort
Email Marketing Daily, Ray Schultz - Thursday, September 15, 2022
Martha Stewart brand Marley Spoon will be sending personalized emails in t ...
- $4B Google Android Antitrust Fine Largely Upheld By EU Court
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2022
The ruling means Google will likely need to continue applying some ...
- Google Faces U.K., EU Class Action Suits Over Claims It Deprived Publishers Of Ad Revenue
Publishers Daily, Ray Schultz - Tuesday, September 13, 2022
The class action claims could total close to $25 billion, reports st ...
- Google Exclusivity And DOJ's Battle Over Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 9, 2022
Google pays billions of dollars to other companies to keep its sear ...
- WPP Acquires Newcraft To Strengthen Digital Commerce Capabilities
MAD, Fern Siegel - Friday, September 2, 2022
The data-first Newcraft will join Wunderman Thompson's global network in Northern Eur ...
- Census Offers GDPR Compliance Service
Email Marketing Daily, Ray Schultz - Friday, September 2, 2022
Census will enable European brands to keep all their data within ...
- Google Accused Of Sending Ad Emails Without Consent
Around the Net in Email, Ray Schultz - Friday, August 26, 2022
Digital rights group NOYB has filed a complaint with France’s data protecti ...
- Google Accused Of Sending Unsolicited Ad Emails In Europe
Around the Net in Email, Ray Schultz - Wednesday, August 24, 2022
Google sent unsolicited advertising emails to Gmail users in violation of ...