NESCAFE Debuts New 'World' Platform

NESCAFÉ has launched the new global platform “Make your world” in Europe, augmented by a new campaign: "Expect more from every cup.”

Publicis Worldwide produced the creative work, with both OOH and TV components.

The coffee company, committed to sustainability, says 6,000 cups of NESCAFÉ are consumed every second. The brand wants to use its scale and reach to ensure a positive impact in people’s lives and the planet, from farm to cup.

It now says 100% responsibly sourced coffee is used in European factories.

The new campaign will be aired at the end of February in France and Germany, in March in Austria, Italy, Spain, Switzerland, and the UK.

Other European countries will follow during the year.

“Our ambition is to unveil NESCAFÉ’s iconicity. Our brand identity plays a big role in making this happen, so we refreshed the look and feel, making it more modern, with earthy and textured tones while also hero-ing our accent and wordmark, which are visual brand markers,” said Zenas Liritis, beverage SBU global communication director.



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