- Biz Press Continues To Depress: Event, Ad Revenues Plummet
MediaDailyNews, Joe Mandese - Tuesday, August 4, 2009
The U.S. business press is being hit by a double whammy, ...
- Miller Lite Throws Free Pre-Season Cowboys Event
Marketing Daily, - Friday, July 31, 2009
On Aug. 27, Miller Lite will sponsor a free pre-season event f ...
- Valedictorian Plugs Movie As L.A. Viral Buzz Agents Proliferate
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 28, 2009
When valedictorian Kenya Mejia professed her still unrequited and previously undisclosed lo ...
- Media Planner's Guide To Comic-Con
MediaDailyNews, Diane Denesowicz - Monday, July 27, 2009
Comic-Con is huge and the competition to get people's attention for fi ...
- Patrón Club Leveraging Content Partnerships
Marketing Daily, Karlene Lukovitz - Friday, July 24, 2009
The content-provider sites create and promote events, many of which are exclusi ...
- Harley-Davidson To Pitch Women At Sturgis
Marketing Daily, - Thursday, July 23, 2009
Harley-Davidson, which has been marketing to women over the past couple ...
- New Game Hits The Road In An Old Bus
Marketing Daily, - Monday, July 20, 2009
KanJam, an active sport game developed by the Buffalo, N.Y.-based eponymous compan ...
- Buick's 'Photoshoot' Ads Telegraph Change
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"We have to make the products relevant and change the image ...
- Nintendo To Park Beach In NYC's Times Square
Marketing Daily, - Tuesday, July 14, 2009
On July 23, people visiting Military Island in Manhattan will encounter ...
- Just An Online Minute... Coca-Cola Great Tastes Of Summer Is PEOPLE!
Just An Online Minute, Kelly Samardak - Thursday, July 9, 2009
As a tourist or out-of-towner, what do you think of when someo ...
- HSBC Focuses On The Big Apple
Marketing Daily, Tanya Gazdik - Wednesday, July 8, 2009
"We are focusing in on our footprint by taking the 'Values' campai ...
- Piaggio Buzzes Up Scooters Via Event, Promo
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
This weekend, Vespa sponsors Amerivespa, a yearly gathering of Vespa aficionados. T ...
- General Mills Rolling Out More Gluten-Free Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 2, 2009
General Mills, which received thousands of grateful emails and phone calls aft ...
- The Power Of Influence: How Event Marketers Can Drive Sustainability
Marketing: Green, Mike Hersom - Tuesday, June 30, 2009
It doesn't have to happen overnight, or through big, costly changes. Ev ...
- Coors Backs Essence Music Fest
Marketing Daily, - Monday, June 29, 2009
Coors Light is official beer of the 15th Annual 2009 Coca Co ...
- Kia Hits The Road For The Vans Warped Tour
Marketing Daily, Karl Greenberg - Monday, June 29, 2009
The new arrangement with Vans has Kia hosting and sponsoring on-site even ...
- Borders Launches Sweepstakes Promo, Space Camp
Marketing Daily, - Wednesday, June 24, 2009
Borders, Astronomy magazine and the Kennedy Space Center Visitor Complex are launchi ...
- Southwest Airlines Sponsors NYC Lounge
Marketing Daily, - Friday, June 19, 2009
Southwest Airlines is sponsoring The Southwest Porch at Bryant Park, an ...
- Pepsi's AMP Energy To Stream Event Live On Facebook
Marketing Daily, Karlene Lukovitz - Thursday, June 18, 2009
PepsiCo Beverages Canada is using the social network site, which has ...
- Domino's Pizza Promotes 'American Legends'
Marketing Daily, - Wednesday, June 17, 2009
Domino's Pizza has enlisted House Party, a consumer activation and experiential marketi ...
- Just An Online Minute... Move Over Internet Week, It's Normal Week NY 2009
Just An Online Minute, Kelly Samardak - Monday, June 15, 2009
Don't you just hate the week before a much-needed vacation? It's ...
- HSBC Bank Preps Plans For Wimbledon
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
As part of the marketing around its sponsorship of the event, HS ...
- Just An Online Minute... Beaker Seriously Injured At The 13th Annual Webby Awards
Just An Online Minute, Kelly Samardak - Tuesday, June 9, 2009
As I'm writing this, the skies have opened up and it's pouri ...
- Burger King Stages Family Fun Days
Around the Net In Brand Marketing, - Friday, May 29, 2009
...
- Lippin Partners With jLine To Expand Event, Brand Work
MediaDailyNews, Wayne Friedman - Wednesday, May 27, 2009
Los Angeles-based entertainment public relations and communications company The Lippin Group tea ...
- Beyond The Mommy Blogger
Engage:Moms, Maria Bailey - Wednesday, May 27, 2009
If marketers are speaking to mothers only via bloggers, they are leavi ...
- Pacifico Beer Offers Diminutive Toasts
Marketing Daily, - Wednesday, May 20, 2009
Pacifico beer, a Mexican cerveza, is supporting the launch of 7-ounce containe ...
- BMW Motorcycles Preps Push For R 1200 GS
Marketing Daily, - Tuesday, May 19, 2009
BMW's motorcycle division is preparing a national campaign for its flagship bik ...
- Should I Stay Or Should I Go?
Marketing Daily, Chris Chariton - Tuesday, May 19, 2009
Trade shows are a part of business, but they don't have ...
- Nissan Targets Active People Via Rodale
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2009
The ads frame the masters' training tips and lifestyle advice with Alti ...