- EA Sports Hits The Road For 'FIFA Soccer 10'
Marketing Daily, Aaron Baar - Tuesday, October 20, 2009
The tour includes scheduled stops in cities along the West and Ea ...
- Just An Online Minute... Is The Corporate Mouthpiece Evolving?
Just An Online Minute, Kelly Samardak - Tuesday, October 20, 2009
Hold onto your rears, people, I've done something today that I haven ...
- Just An Online Minute... October Events Are Tricky, Treaty, And Sometimes Meaty
Just An Online Minute, Kelly Samardak - Monday, October 19, 2009
I had great intentions of heading to Connecticut this weekend past ...
- Big Apple Is 'Where The Wild Things Are'
Marketing Daily, Karl Greenberg - Wednesday, October 14, 2009
Karen Sortito, the former head of promotions for MGM, Fox and Paramou ...
- Just An Online Minute... In Case You Missed It - OMMA Events Photos, Awards, And Links!
Just An Online Minute, Kelly Samardak - Tuesday, October 13, 2009
Advertising Week is a blur by now to most if not a ...
- Dos Equis Launches New 'Most Interesting' Tour
Marketing Daily, - Monday, October 12, 2009
Dos Equis will launch the second edition of its "The Most Interesti ...
- Icebreaker Promo Ties In To N.Y. Marathon
Marketing Daily, Aaron Baar - Monday, October 5, 2009
Through the promotion (at Paragon Sports in Union Square), marathoners and aspiri ...
- Chase 'Ink' Campaign Targets Small Biz
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2009
J.P. De La Cruz, marketing director, Chase Card Services, says, "The conce ...
- MetroPCS Staging Mock Demos In N.Y.
Marketing Daily, - Wednesday, September 30, 2009
Wireless carrier MetroPCS is set to stage a series of mock demonstratio ...
- AmEx Offers Fashion Week Experience
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2009
American Express is offering cardmembers exclusive experiences during New York's Fashion Wee ...
- Sears, Panasonic Woo Football Fans
Marketing Daily, Sarah Mahoney - Friday, September 11, 2009
The tour is the latest twist on Sears' Blue Electronics Crew marketi ...
- Just An Online Minute... Does It Make You Advertising Weak In The Knees?
Just An Online Minute, Kelly Samardak - Wednesday, September 9, 2009
If Advertising Week had a smell, what would it be? If th ...
- Sharpie Hones Its Fashion Edge With Betsey Johnson
Marketing Daily, Sarah Mahoney - Tuesday, September 8, 2009
Sharpie plans to make fashion design something of a performance art, a ...
- Driving Force: NYC & Co. Brands New York, Pushes 400 Week
MediaDailyNews, Fern Siegel - Tuesday, September 8, 2009
Branding New York City takes savvy and state-of-the-art slickness. That job belon ...
- Buick, 'Uptown' Team For 'Art Of Taste' Event
Marketing Daily, Karl Greenberg - Thursday, September 3, 2009
"Consumers in the African-American market, who are usually underserved by these kin ...
- Marketing Taste: 'Uptown' Drives Buick Lacrosse
MediaDailyNews, Karl Greenberg - Thursday, September 3, 2009
Uptown, a luxury lifestyle magazine for affluent African-Americans, and General Motors' Bui ...
- Panasonic Goes 3D For 3D
Marketing Daily, - Wednesday, September 2, 2009
Panasonic is launching a nationwide truck tour to give the public i ...
- N.Y. Event To Promote Fashion Retailers
Marketing Daily, Karl Greenberg - Tuesday, September 1, 2009
Advertising launches this week on bus shelters, street pole banners, phone kiosk ...
- Apple Schedules 'Rock And Roll' Press Event Next Week
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
...
- Buzz-Building Pop-Ups Prove Popular In Down Real Estate Market
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
You've been reading about buzz-generating pop-up stores for a few years no ...
- Despite Sponsorship Cuts, Ford Sticks With Keith
Marketing Daily, Karl Greenberg - Friday, August 28, 2009
Kevin Schebil, manager of Ford truck communications, says the automaker has ...
- Birkin Tells Why He Took 70% Stake In RPMC
Online Media Daily, Laurie Sullivan - Friday, August 28, 2009
Many agencies try to make digital strategies the most important piece ...
- T-Mobile Dials Up Mariachi
Marketing Daily, - Thursday, August 27, 2009
The San José Mariachi and Mexican Heritage Festival, a Latin music eve ...
- Disney To Use Expo to Boost TV Projects
Around the Net In Media, Joan Voight - Monday, August 24, 2009
The leadership at Walt Disney Co. is moving forward with the D ...
- Cruzan Rum Spotlights Authenticity
Marketing Daily, Karlene Lukovitz - Tuesday, August 18, 2009
The core elements of the creative for the out-of-home-focused campaign are t ...
- Wildfire Acquires Keystone
Marketing Daily, - Saturday, August 15, 2009
Wildfire, a Winston-Salem, N.C.-based marketing firm, says it has acquired Keystone Marketin ...
- Lego Launches Nationwide Tour
Marketing Daily, - Friday, August 14, 2009
Lego, the building-block toy brand launched a nationwide tour, The Lego Experienc ...
- Kia Rides Soul Train Across Country
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
Kia is bringing the new Soul crossover to 10 cities as pa ...
- Corporations Take A Low-Key Approach To Event Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 12, 2009
...
- Michaels Woos Worried Back-To-Schoolers
Marketing Daily, Sarah Mahoney - Tuesday, August 4, 2009
"This has been a big year for do-it-yourself, not just because ...