- Disney To Use Expo to Boost TV Projects
Around the Net In Media, Joan Voight - Monday, August 24, 2009
The leadership at Walt Disney Co. is moving forward with the D ...
- Cruzan Rum Spotlights Authenticity
Marketing Daily, Karlene Lukovitz - Tuesday, August 18, 2009
The core elements of the creative for the out-of-home-focused campaign are t ...
- Wildfire Acquires Keystone
Marketing Daily, - Saturday, August 15, 2009
Wildfire, a Winston-Salem, N.C.-based marketing firm, says it has acquired Keystone Marketin ...
- Lego Launches Nationwide Tour
Marketing Daily, - Friday, August 14, 2009
Lego, the building-block toy brand launched a nationwide tour, The Lego Experienc ...
- Kia Rides Soul Train Across Country
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
Kia is bringing the new Soul crossover to 10 cities as pa ...
- Corporations Take A Low-Key Approach To Event Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 12, 2009
...
- Michaels Woos Worried Back-To-Schoolers
Marketing Daily, Sarah Mahoney - Tuesday, August 4, 2009
"This has been a big year for do-it-yourself, not just because ...
- Study: Sampling Results In Long-Term Sales Boost, Halo Effect
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
In-store sampling not only boosts day-of-event sales, it can also drive long-te ...
- Radio Shack To Launch The Shack Campaign
Marketing Daily, - Monday, August 3, 2009
Radio Shack Corporation will unveil its new brand creative platform, "The Shack ...
- Biz Press Continues To Depress: Event, Ad Revenues Plummet
MediaDailyNews, Joe Mandese - Tuesday, August 4, 2009
The U.S. business press is being hit by a double whammy, ...
- Miller Lite Throws Free Pre-Season Cowboys Event
Marketing Daily, - Friday, July 31, 2009
On Aug. 27, Miller Lite will sponsor a free pre-season event f ...
- Valedictorian Plugs Movie As L.A. Viral Buzz Agents Proliferate
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 28, 2009
When valedictorian Kenya Mejia professed her still unrequited and previously undisclosed lo ...
- Media Planner's Guide To Comic-Con
MediaDailyNews, Diane Denesowicz - Monday, July 27, 2009
Comic-Con is huge and the competition to get people's attention for fi ...
- Patrón Club Leveraging Content Partnerships
Marketing Daily, Karlene Lukovitz - Friday, July 24, 2009
The content-provider sites create and promote events, many of which are exclusi ...
- Harley-Davidson To Pitch Women At Sturgis
Marketing Daily, - Thursday, July 23, 2009
Harley-Davidson, which has been marketing to women over the past couple ...
- New Game Hits The Road In An Old Bus
Marketing Daily, - Monday, July 20, 2009
KanJam, an active sport game developed by the Buffalo, N.Y.-based eponymous compan ...
- Buick's 'Photoshoot' Ads Telegraph Change
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"We have to make the products relevant and change the image ...
- Nintendo To Park Beach In NYC's Times Square
Marketing Daily, - Tuesday, July 14, 2009
On July 23, people visiting Military Island in Manhattan will encounter ...
- Just An Online Minute... Coca-Cola Great Tastes Of Summer Is PEOPLE!
Just An Online Minute, Kelly Samardak - Thursday, July 9, 2009
As a tourist or out-of-towner, what do you think of when someo ...
- HSBC Focuses On The Big Apple
Marketing Daily, Tanya Gazdik - Wednesday, July 8, 2009
"We are focusing in on our footprint by taking the 'Values' campai ...
- Piaggio Buzzes Up Scooters Via Event, Promo
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
This weekend, Vespa sponsors Amerivespa, a yearly gathering of Vespa aficionados. T ...
- General Mills Rolling Out More Gluten-Free Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 2, 2009
General Mills, which received thousands of grateful emails and phone calls aft ...
- The Power Of Influence: How Event Marketers Can Drive Sustainability
Marketing: Green, Mike Hersom - Tuesday, June 30, 2009
It doesn't have to happen overnight, or through big, costly changes. Ev ...
- Coors Backs Essence Music Fest
Marketing Daily, - Monday, June 29, 2009
Coors Light is official beer of the 15th Annual 2009 Coca Co ...
- Kia Hits The Road For The Vans Warped Tour
Marketing Daily, Karl Greenberg - Monday, June 29, 2009
The new arrangement with Vans has Kia hosting and sponsoring on-site even ...
- Borders Launches Sweepstakes Promo, Space Camp
Marketing Daily, - Wednesday, June 24, 2009
Borders, Astronomy magazine and the Kennedy Space Center Visitor Complex are launchi ...
- Southwest Airlines Sponsors NYC Lounge
Marketing Daily, - Friday, June 19, 2009
Southwest Airlines is sponsoring The Southwest Porch at Bryant Park, an ...
- Pepsi's AMP Energy To Stream Event Live On Facebook
Marketing Daily, Karlene Lukovitz - Thursday, June 18, 2009
PepsiCo Beverages Canada is using the social network site, which has ...
- Domino's Pizza Promotes 'American Legends'
Marketing Daily, - Wednesday, June 17, 2009
Domino's Pizza has enlisted House Party, a consumer activation and experiential marketi ...
- Just An Online Minute... Move Over Internet Week, It's Normal Week NY 2009
Just An Online Minute, Kelly Samardak - Monday, June 15, 2009
Don't you just hate the week before a much-needed vacation? It's ...