According to data from the Center for Exhibition Industry Research, trade show revenues from B-to-B publishers declined 18.6% during the first half of 2009, though the rate of erosion appears to be moderating slightly: Trade show revenues were down 20.1% during the first quarter; and down 16.9% during the second quarter.
B-t-B magazine ad pages plummeted 31.6% and advertising revenues fell 26.1% in May vs. the same month a year ago, and the most recent month for which data is available. Through the first five months of 2009, B-to-B ad pages are off 30.3%, while revenues are down 26.3%, according to the ABM's Business Information Network.
The ABM noted that two of the 21 categories it tracks actually experienced revenue growth during 2009.
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