- Psychology Of New Moms Fits Direct Marketing Perfectly
Engage:Moms, Maryanne Conlin - Wednesday, October 19, 2011
For brands that market to new moms, it's always a changing landscap ...
- JVC Mobile Entertainment Creates Local Social Network
Marketing Daily, Aaron Baar - Tuesday, October 18, 2011
In a first-of-its kind offering, JVC Mobile Entertainment has created a netwo ...
- Facebook Salutes Creative, Launches Ad Awards
Online Media Daily, Mark Walsh - Wednesday, October 19, 2011
How does Facebook get agencies to ramp up advertising beyond targeted banner ...
- The Power of Social Marketing Grabbing Marketers
Research Brief, Jack Loechner - Wednesday, October 19, 2011
According to the 2011 Chief Marketer Social Marketing Survey, 73% of responden ...
- AmEx, 'Billboard' Launch Facebook Entertainment Channel
Marketing Daily, Tanya Gazdik - Monday, October 17, 2011
Consumers (including non-cardmembers) can "like" the Amex Entertainment channel in order ...
- Crowd Factory Unveils 'Omniture For Social' Analytics Suite
SearchBlog, Laurie Sullivan - Tuesday, October 18, 2011
Search marketers have been pondering the influence of social on search fo ...
- Marketers: Mobile Social Networking Scores With Users
Online Media Daily, Mark Walsh - Friday, October 14, 2011
Social networking applications on mobile devices rate highly for reach, frequency a ...
- Appeals Court Questions Facebook's Beacon Settlement
PolicyBlog, Wendy Davis - Monday, October 17, 2011
One of Facebook's biggest privacy debacles was also its first major for ...
- Kodak Offers Free Photo Prints Via Facebook
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2011
The "Free Kodak Prints Week" promotion will run from Oct. 17-23. Consume ...
- Mag Bag: 'The Week' Bows Social Sub Strategy
MediaDailyNews, Erik Sass - Thursday, October 13, 2011
"The Week" just unveiled a new social media strategy to build i ...
- How To Target Hispanics With Facebook Advertising
Engage:Hispanics, Lee Vann - Thursday, October 13, 2011
Twenty-five million Hispanics visit Facebook each month. That represents 74% of a ...
- Facebook, eBay Team For e-Commerce
Online Media Daily, Fern Siegel - Wednesday, October 12, 2011
Facebook executives and eBay have teamed to create a new crop ...
- House Panel Paves Way For Netflix-Facebook Integration
PolicyBlog, Wendy Davis - Thursday, October 13, 2011
Netflix scored a victory in the House today, when the Judiciary Committ ...
- Targeting Fans' Behavior On Facebook
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 12, 2011
Facebook Fan pages have become nirvana for marketers looking for a sol ...
- Brands Spending Less To Advertise On Facebook
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Now the good news -- for Facebook, anyway. Advertisers on Facebook s ...
- Twitter Hockey Buzz Feeds NHL's Heat Map
Online Media Daily, Laurie Sullivan - Tuesday, October 11, 2011
The National Hockey League (NHL) created a heat map that monitors discussio ...
- Walmart/Facebook Deal: My Local Walmart
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 11, 2011
Wal-Mart Stores and
Facebook have a deal to connect consume ...
- Facebook Gets Local With Wal-Mart
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, October 11, 2011
Talk about scale! Facebook is working with Wal-Mart to help the mega-retailer&rsquo ...
- Oscar Mayer Launches Hispanic Facebook App
Marketing Daily, Karlene Lukovitz - Friday, October 7, 2011
The concept: The sandwich ingredients, including the lunch meats, have "personalities," a ...
- Facebook Hit With 5 Lawsuits For Tracking Logged-Out Users
Online Media Daily, Wendy Davis - Friday, October 7, 2011
Facebook was hit this week with three new potential class-action lawsuits stemmi ...
- Under Armour To Outfit High School Sports Team
Marketing Daily, - Thursday, October 6, 2011
Baltimore-based Under Armour is starting a nationwide contest to find the ne ...
- 98% of Online Adults 18-24 Use Social Media
The Social Graf, Erik Sass - Friday, October 7, 2011
The data may not be particularly surprising, but it sure is impressiv ...
- Media Partners Sing Facebook's Praises
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 6, 2011
It's been two weeks since Facebook debuted its premium media distribution initiativ ...
- Teens Weigh-In On Facebook Changes
Engage:Teens, Nick Fuller - Thursday, October 6, 2011
As marketers, we know that even small changes to any user experien ...
- Craftsman Launches Vegas Sweeps
Marketing Daily, - Wednesday, October 5, 2011
Tool company Craftsman has launched a sweepstakes, "The Ultimate Truck Buildout" hous ...
- BT ReTargeter Enters Social Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 5, 2011
Companies continue to dig deeper into social platforms, even those developing behavior ...
- Facebook Execs Pitch Effectiveness Of Social Advertising
Online Media Daily, Mark Walsh - Tuesday, October 4, 2011
Two of Facebook's top ad executives make the case for brands ...
- Clickable Dives Into Social Analytics
Online Media Daily, Laurie Sullivan - Tuesday, October 4, 2011
Teaching search marketers the nuances of paid and earned media has beco ...
- Facebook Faces More Snooping Accusations
PolicyBlog, Wendy Davis - Wednesday, October 5, 2011
For the second time in two weeks, Facebook is confronting allegations th ...
- What's Not To "Like"?
Research Brief, Jack Loechner - Wednesday, October 5, 2011
According to a recently released comprehensive study by Exact Target, in 20 ...