- Will Facebook Advertising Fail?
Online Media Daily, Tracy Gross - Wednesday, February 15, 2012
The future of Facebook advertising has both positive and negative elements. Markete ...
- Travel Sites On Facebook Deliver Mixed Results
Online Media Daily, Mark Walsh - Tuesday, February 14, 2012
A Compete study argues the number of Likes a brand collects v ...
- Cabot Creamery Launches Volunteer App
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Cabot Creamery is launching Reward Volunteers, a mobile app allowing volunteers ...
- Younger Adults More Likely to Be Facebook Friends with Boss
The Social Graf, Erik Sass - Tuesday, February 14, 2012
Just in case the workplace isn't confusing enough, the rise of onli ...
- Nissan Lets Fans Build Z-car
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
Nissan has launched a social media campaign that lets consumers help desi ...
- Moms Trust Brand Web Sites Over Facebook Pages
The Social Graf, Erik Sass - Friday, February 10, 2012
By most accounts mothers are responsible for the majority of household purchase ...
- Corona Supports Cancer Research With Promo
Marketing Daily, Tanya Gazdik - Thursday, February 9, 2012
Coinciding with the college basketball tournament in March, patrons at thousands ...
- Mobile Firm Bango Teams With Facebook
Online Media Daily, Mark Walsh - Wednesday, February 8, 2012
U.K.-based mobile payments firm Bango said Wednesday it had struck a de ...
- Marketers Like Social Media but Don't Spend Much Time On It; ROI Remains Iffy
The Social Graf, Erik Sass - Thursday, February 9, 2012
Most businesses are adopting social media for marketing purposes, reflecting a general ...
- Bud Light Enlists Weego To Continue Buzz
Marketing Daily, Tanya Gazdik - Tuesday, February 7, 2012
Bud Light's Facebook page explains how "once just looking for an owne ...
- Facebook, Twitter To Vie For Mobile Ads
Online Media Daily, Mark Walsh - Tuesday, February 7, 2012
Facebook has yet to monetize mobile inventory, but the unexploited mobile landsca ...
- Big 4 Sites Control Future Of E-commerce
Online Media Daily, Gavin O'Malley - Tuesday, February 7, 2012
One could argue that Google, Amazon, Apple, and Facebook now control t ...
- HootSuite Ranks Super Bowl Ads on Social Engagement
The Social Graf, Erik Sass - Wednesday, February 8, 2012
With marketers focusing more and more on the intersection between TV watchi ...
- Facebook Needs Creativity To Look More Like A TV Network
TV Watch, Wayne Friedman - Wednesday, February 8, 2012
Should Facebook look more like a TV network, say CBS? Maybe ...
- Questioning Facebook "Active Users"
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 7, 2012
Soon to be a public company, Facebook can look forward to ev ...
- Ready Or Not, Sponsored 'Stories' Coming To Your Mobile Facebook Feed
MoBlog, Steve Smith - Tuesday, February 7, 2012
The big question that Facebook itself raised about its prospects in t ...
- Facebook Must Invent New Sharing, Transaction Forms
On Media, Diane Mermigas - Friday, February 3, 2012
Simply pursuing a bigger chunk of the $70 billion global advertising mark ...
- 'New Town' Launches On Facebook
Online Media Daily, Fern Siegel - Monday, February 6, 2012
Digital Chocolate, a social games company, has launched "New in Town" ...
- Is There A Brand Zuckerberg?
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 6, 2012
Dang, I thought he was already one of the world's super-rich. Wel ...
- Will Facebook Eat Advertising?
Online Spin, Matt Straz - Monday, February 6, 2012
Netscape founder Marc Andreessen says that software is eating the world ...
- Super Bowl Posts Drive 60% More Engagement On Facebook
Raw, Mark Walsh - Monday, February 6, 2012
Facebook brands that didn’t do any marketing around the Super Bowl miss ...
- How Can Komen Come Back with Social Media?
The Social Graf, Erik Sass - Monday, February 6, 2012
Like so many big brands before it, Susan G. Komen for t ...
- Will Public Facebook Cost Advertisers?
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 3, 2012
Still processing the implications of a public Facebook, The Wall Street Journ ...
- Facebook Testing New Photo Layout
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 3, 2012
Seeing as how this is officially Facebook week, we had to menti ...
- The New York Giants Boost Digital
Marketing Daily, Karl Greenberg - Thursday, February 2, 2012
The team is doing a promotion called "Tolly Cam," in which defensi ...
- Citgo Continues 'Fueling Good' Program
Marketing Daily, Tanya Gazdik - Thursday, February 2, 2012
Houston-based Citgo is awarding Florida-based Canine Castaways, Inc. with $5,000 in Cit ...
- Facebook Ad Growth Outpaces Search Marketing
Online Media Daily, Laurie Sullivan - Thursday, February 2, 2012
Budgets for advertising on Facebook continue to grow at a faster cl ...
- Super Bowl XLVI Ads Get Counted In Real-Time
Online Media Daily, Laurie Sullivan - Thursday, February 2, 2012
Involver has created a near-real-time ad meter that will tally votes ...
- "Hunger Games" Game Debuts On Facebook, Dovetails With Film Release
Online Media Daily, Mark Walsh - Thursday, February 2, 2012
With the movie premiere of "The Hunger Games" set for March 2 ...
- Twitter, Facebook More Addictive than Cigarettes, Alcohol
The Social Graf, Erik Sass - Friday, February 3, 2012
While it's probably not nearly as bad for you, social media m ...