From March 5 through April 3, the “Find a Cure” donation campaign will invite consumers to make charitable contributions at participating bars, restaurants and store locations, or by visiting the donation page at www.jimmyv.org/findacure. The V Foundation awards 100% of its proceeds towards cancer research.
In addition to donating online at www.jimmyv.org/findacure, consumers can also visit the Corona Extra and Corona Light Facebook pages to contribute to The V Foundation directly, as well as share the “Find a Cure” promotion with their friends.
Coinciding with the college basketball tournament in March, patrons at thousands of partnering bar or restaurant locations across the country can show their support in the quest for a cure by filling out a “Find a Cure” paper basketball donation recognition decal complete with their name and whom their donation supports.
Earlier this month, Crown Imports gave the foundation $75,000 to help the organization raise funds for cancer research and related programs.
Crown has supported the foundation since December 2010. Initially, the partnership included a Facebook contest where Crown Imports donated $1 to the V Foundation for each user who clicked the “Like” button, Crown Imports will donate $1 (up to a maximum of $20,000).
Since its inception in 1993, The V Foundation, founded by legendary North Carolina State basketball coach Jim Valvano and ESPN, has raised more than $120 million for cancer research. Administrative and fundraising expenses are paid by the foundation's endowment. The foundation awards grants through a competitive awards process supervised by a Scientific Advisory Board.