- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, October 29, 2014
In aggregate, the 500 brands tracked by the Digital Engagement Index ha ...
- Domino's Teams Up With Xbox For Pizza Orders
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
Domino's Pizza is set to team up with Microsoft to install i ...
- Pizza Hut UK Reviewing Creative Options
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
Pizza Hut UK is reviewing its creative agency requirements as it loo ...
- Burger King's Hirschhorn Talks Media Strategy At Sports Marketing Symposium
Marketing Daily, Karl Greenberg - Tuesday, October 14, 2014
Eric Hirschhorn, CMO of Burger King, said the learning curve has be ...
- Wendy's Runs Faux Cause Campaign For Pulled Pork
Marketing Daily, Karlene Lukovitz - Sunday, October 5, 2014
Wendy's is promoting its new, limited-time barbequed pulled-pork menu items with ...
- McDonalds Goes Dark In Japan
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
McDonald's Japan has introduced a limited-edition Halloween cheeseburger to counter Burg ...
- Mondelez Signs Largest Video Deal To Date With Google
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Mondelez International has agreed a "substantial global advertising commitment" with Google th ...
- Halloween Chocolate Candy On The Rise
Marketing Daily, Tanya Gazdik - Friday, September 12, 2014
Last year, sales of seasonal Halloween chocolate candy reached $217 million, ...
- Fast-Food Fans Are Online Night Owls
Marketing Daily, Karlene Lukovitz - Thursday, August 28, 2014
Fast food consumers' highest volume of impressions come in the evening, wh ...
- Leo Burnett Wins McD's Brand 'Refresh' Assignment
Around the Net In MediaPost's Agency News, Staff Report - Wednesday, August 6, 2014
Publicis Groupe's Leo Burnett has been awarded an assignment by McDonald's center ...
- Domino's Goes Real-Time With X-Factor
Around the Net In MAD London, Sean Hargrave - Wednesday, August 6, 2014
Domino's is running a series of ecommerce and real-time promotions to ma ...
- NEW! Paris Hilton Makes Cameo In Latest Sexy Carl's Jr. Ad
Out to Launch, Amy Corr - Friday, July 25, 2014
Carl's Jr. and Hardee's have created a Texas-sized version of the infamo ...
- Chipotle CMO Says Consistency Means Success
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 25, 2014
Chipotle's CMO, Mark Crumpacker, explains the magic sauce that helped the compa ...
- McD's 'B-Boy' Event Targets Young Asian-Americans
Marketing Daily, Karlene Lukovitz - Monday, July 21, 2014
In an example of employing nontraditional marketing to target multicultural audiences, McDonald ...
- Who Won Breakfast, Taco Bell Or McD's?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 21, 2014
Yum! Brands CEO David Novak said when Taco Bell launched into breakfa ...
- NEW! Ronald McDonalds Return To Sample Taco Bell's Breakfast Burrito
Out to Launch, Amy Corr - Friday, July 18, 2014
Here's an ad to let you know the Breakfast War between Ta ...
- Labour Party Considering Junk Food Ad Watershed
Around the Net In MAD London, Sean Hargrave - Thursday, July 17, 2014
The Labour Party is expected to publish a white paper on propos ...
- NEW! Burger King Launches The Proud Whopper
Out to Launch, Amy Corr - Thursday, July 3, 2014
"We are all the same inside." That's the simple message relayed ...
- Mobile Ordering Meets the Talking & Listening App
MobileShopTalk, Chuck Martin - Thursday, July 3, 2014
A few weeks ago, I was in an airport and watched ...
- Federal Court Sides With Taco Bell Over Text Messaging
Online Media Daily, Wendy Davis - Thursday, July 3, 2014
Siding with Taco Bell, a federal appellate court decided this week th ...
- NEW! Ronald McDonald Goes Sledding In 95-Degree Kuala Lumpur
Out to Launch, Amy Corr - Friday, June 20, 2014
McDonald's revamped the look of Ronald McDonald earlier this year and se ...
- Domino's Pizza Launches iPad Ordering App
Out to Launch, Amy Corr - Wednesday, June 18, 2014
Random iPad App of the week:Domino's Pizza launched an app th ...
- Instant Feedback Gives Yo! Sushi Real-Time Insight
Around the Net In MAD London, Sean Hargrave - Wednesday, June 11, 2014
Yo! Sushi is seeking to get real-time, actionable customer insight through setti ...
- It's The Wild West, But Not At Chili's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 3, 2014
If the U.S. is becoming the Wild West, except with assault weapon ...
- NEW! Roosters and '80s Rock Promote Chicken Breast Sandwiches At Carl's Jr. and Hardee's
Out to Launch, Amy Corr - Monday, June 2, 2014
You know summer is just around the corner when Carl's Jr. a ...
- White Castle Wants To Come Party With You
MAD, Larissa Faw - Wednesday, May 28, 2014
The fast-food chain's ad shop Zimmerman, part of Omnicom, has created ...
- Taco Bell's Social Campaign Uses Twitter, Reddit To Attract Participants
Social Media & Marketing Daily, Gavin O'Malley - Friday, May 23, 2014
Playing hard to get, Taco Bell made people hunt for its n ...
- Dunkin' Donuts Ties Mobile To Traditional Media
Mobile Marketing Daily, Mark Walsh - Wednesday, May 21, 2014
Dunkin' Donuts is known as a mobile innovator in the retail spac ...
- Mobile Commerce & Moving the Ball Forward
MobileShopTalk, Chuck Martin - Thursday, May 22, 2014
Some of the thinking around mobile commerce has evolved nicely over ti ...
- Amazon Backs Shanghai-Based Food Vendor
Around the Net in Mobile, Gavin O'Malley - Tuesday, May 20, 2014
Amazon has reportedly invested $20 million into Shanghai-based online food vendor Yummy7 ...