- Amazon Fire TV Devices Add NBC/Telemundo Local News
Digital News Daily, Karlene Lukovitz - Monday, May 15, 2023
U.S.-based users of Fire TV devices can use FAST apps to acce ...
- Turnaround: Consumers Reduce Video Services Stacking, FAST Adoption Growth Stalls
Digital News Daily, Karlene Lukovitz - Friday, May 12, 2023
The percentage subscribing to three or more 'Big 5' SVODs is dow ...
- Millennials: The Canary In The SVOD Coal Mine?
Video Insider, Karlene Lukovitz - Tuesday, May 2, 2023
Millennials drove the rapid growth of paid video-on-demand services, but they're n ...
- FASTs To Generate $6.3B In Global Revenue In 2023, $12B By 2027
Advanced TV Insider, Karlene Lukovitz - Friday, April 21, 2023
The U.S.'s heavy dominance will lessen somewhat as non-U.S. markets see fast ...
- Odd Couple: Vice To Produce Documentaries For Tubi
Digital News Daily, Karlene Lukovitz - Tuesday, April 4, 2023
Vice, generally considered left of center, will produce eight originals for Tub ...
- 69% Of Viewers Now Use Free Streamers, SVOD Costs Making Some Rethink Cable
Advanced TV Insider, Karlene Lukovitz - Thursday, March 30, 2023
Bundles to manage costs, as well as ease of use, are al ...
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
Digital News Daily, Karlene Lukovitz - Wednesday, March 22, 2023
Viewers also rank FASTs lowest on the advertising experience. ...
- Tubi To Hold Pre-Upfront Event For Advertisers
Digital News Daily, Karlene Lukovitz - Thursday, March 16, 2023
Tubi may tout having reached a 1% share of U.S. streaming/TV usag ...
- Sling TV Launches FAST With Paid Access Options
Digital News Daily, Karlene Lukovitz - Friday, February 10, 2023
Sling is making it easy for users of the free service ...
- Surveys: Viewers In 4 Markets More Likely To Watch AVOD, FAST Ads Than Linear
Digital News Daily, Karlene Lukovitz - Monday, February 6, 2023
Surveys were conducted for Samsung Ads in the UK, Germany, Austria a ...
- Could Contextual Targeting Solve FAST's Problems?
Advanced TV Insider, Karlene Lukovitz - Friday, January 20, 2023
Could be. But programmers have to be convinced that a common metada ...
- YouTube Prepares Direct Hit On FASTS, With Streaming Channels Hub
Video Insider, Karlene Lukovitz - Tuesday, January 17, 2023
YouTube has confirmed that it's testing a streaming channels hub -- potential ...
- FASTs To Dominate TV Ad Spend By 2025: Analysis
Advanced TV Insider, Karlene Lukovitz - Friday, January 13, 2023
FAST services' share of total U.S. TV ad revenue is projected ...
- Agency Media Director: Trust Still An Issue For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, December 23, 2022
CTV won't reach its full advertising potential until it can deliver ...
- Vizio Is First Smart TV To Offer Interactive Ads, On Its WatchFree+ FAST
Digital News Daily, Karlene Lukovitz - Thursday, December 22, 2022
Vizio is integrating BrightLine's Accelerator formatting tech, already used for interactive a ...
- Even 'Ad Intolerants' Watch Ad-Supported Services, But Enthusiasm For New AVODs Is Modest
Digital News Daily, Karlene Lukovitz - Wednesday, December 21, 2022
Relatively small percentages plan to subscribe using the new Disney+ and Netfl ...
- Warner Bros. Discovery: Content Write-Offs May Go $1B Over Estimate, HBO Max Content Pulled For FAST Licensing
Digital News Daily, Karlene Lukovitz - Thursday, December 15, 2022
After pulling "Westworld" and other series off HBO Max, WBD is licensi ...
- Pluto TV Debuts In Canada
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
The Paramount-owned FAST is now in more than 30 countries. ...
- 23% Of Ad-Supported OTT Service Users Click On, Buy From Ads
Video Insider, Karlene Lukovitz - Tuesday, November 15, 2022
About 37 million U.S. households now use at least one AVOD ...
- Pluto TV To Add 6,300 Episodes From The CBS Vault
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Content from sister Paramount unit CBS already on Pluto has been i ...
- 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
Video Insider, Karlene Lukovitz - Monday, October 31, 2022
About half of U.S. viewers report that streaming ads have prompted th ...
- Tubi Integrates FreeWheel's Beeswax DSP In Its Ad Tech
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Mutual Tubi/Beeswax advertising clients can now buy incremental inventory programmatically within ...
- Pluto TV Sets December For Canadian Debut
Digital News Daily, Karlene Lukovitz - Monday, September 26, 2022
The Paramount FAST will offer original content from Canada's Corus Entertainment alo ...
- FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%
Advanced TV Insider, Karlene Lukovitz - Wednesday, September 21, 2022
Programmatic's share of U.S. ad views rose three percentage points in ...
- Who Will Disrupt The Disruptors?
Advanced TV Insider, Karlene Lukovitz - Friday, September 16, 2022
Disney is well on its way, merging databases to enable using Disne ...
- Tubi Launches FIFA World Cup FAST Channel
Digital News Daily, Karlene Lukovitz - Thursday, September 15, 2022
The channel will offer highlights and analysis from this year's competition a ...
- Paramount+ Heads For Italy, Tubi Launches In 5 Latin American Countries
Digital News Daily, Karlene Lukovitz - Friday, August 12, 2022
Paramount also plans more European expansion by year-end. Tubi was already ...
- Will FASTs Drive A Boom In Branded-Content Channels?
Advanced TV Insider, Karlene Lukovitz - Friday, August 5, 2022
In theory, this rapidly expanding platform lends itself perfectly to branded channel ...
- Warner Bros. Discovery Plans Summer 2023 HBO Max - Discovery+ Merger, Followed By FAST Launch
Digital News Daily, Karlene Lukovitz - Friday, August 5, 2022
Q2 subscriptions across all WBD streamers rose by 1.7 million vs. Q ...
- Many Big Brands Are Missing The Boat On Ad-Supported Kids' CTV: Analysis
Digital News Daily, Karlene Lukovitz - Monday, August 1, 2022
Media-buying silos are limiting uptake of cost-efficient ad-supported kids' content on AVO ...