- General Motors Partners With The Black List For Filmmaker Program
Marketing Daily, Tanya Gazdik - Tuesday, April 25, 2023
GM will provide the selected filmmakers with vehicles for use in the ...
- 'Super Mario' Outgames Box-Office Competition
MediaDailyNews, Wayne Friedman - Sunday, April 23, 2023
"The Super Mario Bros. Movie" continues to beat the competition with anoth ...
- Grand Marnier's 'Grand Encounters' Encourages Unlikely Pairings
Marketing Daily, Steve Ellwanger - Thursday, April 6, 2023
Mini films featuring dance and music are inspired by the "audacious ide ...
- Disney Names Marketing Vet Ayaz First Chief Brand Officer
Television News Daily, Wayne Friedman - Thursday, April 6, 2023
Ayaz will lead in "elevating" Disney's brand across its platforms and consum ...
- 'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
MediaDailyNews, Wayne Friedman - Sunday, March 26, 2023
Earning a franchise-best start and exceeding all pre-release estimates, "John Wick: Chapt ...
- 'Creed III' Is A Knockout At Box Office With $58.7M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, March 6, 2023
MGM's "Creed III" over-delivered with a $58.7 million North America debut, accordi ...
- Apple Star From 'Ted Lasso' Touts iPhone Privacy Features In Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
The star of Apple TV+'s famed Ted Lasso series highlights privacy featur ...
- Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 18, 2023
Humans wrote the initial script, but OpenAI ChatGPT extended the narrative in ...
- 'Avatar' Takes In Another $38.5M In Domestic Box Office, $34M In TV Ad Spend
MediaDailyNews, Wayne Friedman - Sunday, January 15, 2023
Globally, the movie is now at $1.89 billion, placing it in seven ...
- Streamer/Cable Network Epix Rebrands, Changes Name To MGM+
Television News Daily, Wayne Friedman - Monday, January 16, 2023
The new moniker took effect Jan. 15, to coincide with the relea ...
- Apple TV+ Documentary Provides Intimate Look At Super League Crisis, Soccer And The Human Angle
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
The documentary provides an intimate look at the Super League crisis a ...
- TikTok Partners With IMDb For New In-App Film/TV Feature
Digital News Daily, Colin Kirkland - Friday, January 6, 2023
TikTok has announced that it is licensing data from film and ...
- 2022 U.S. Box-Office Revenue Hits $7.4B, Down 34% From 2019
MediaDailyNews, Wayne Friedman - Monday, January 2, 2023
The 2022 box office is up 64% vs. a year ago b ...
- 'Top Gun: Maverick' Breaks Paramount+ Viewing Record
Digital News Daily, Karlene Lukovitz - Thursday, December 29, 2022
The sequel was already 2022's top box-office earner, at more than $1. ...
- Miracle On 33rd Street: UM's 'Dear Santa' Picked Up As Six-Part Hulu Series
MediaDailyNews, Joe Mandese - Monday, December 19, 2022
The documentary and its spinoff series are branded entertainment created for t ...
- Coca-Cola Creates Short Film, Campaign To Educate Consumers About Sustainability Through Music
Performance Marketing Insider, Laurie Sullivan - Thursday, December 15, 2022
The Recycled Records campaign introduces an original EP made up of t ...
- Google Sends 'Love Letter To World' Centered On Year In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
The search trends identify transformation and change in 2022 as the wor ...
- Cinema Stocks Jump On News Of Amazon's $1B Plan For Theater-Bound Movies
Digital News Daily, Karlene Lukovitz - Friday, November 25, 2022
About 12 to 15 movies are planned for 2023, and more f ...
- MGM Speeds Marketer Film Clip Searches With AI-Driven Tool
Digital News Daily, Karlene Lukovitz - Friday, November 4, 2022
Studio says film clip searches can be reduced from hours to minu ...
- Microsoft 365, Oreo Thins Film Features Working Dogs, Shows How To Avoid Office Burnout
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 2, 2022
The short film, Return to Pawfice, was created to spread the wo ...
- A Lose-Lose Proposition For Apple TV? Not So Fast!
MediaDailyNews, Brian Hyland - Friday, September 23, 2022
Media writer Nicole Sperling posed the question of whether Civil War dra ...
- Expert Reveals How Fossil Fuel Marketers 'Over-Index' Their Green Reputations
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
"Over-indexing is unethical and it needs to be policed," Generous Ventures' Christi ...
- Netflix Chooses To Market New Film
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, July 17, 2022
Netflix is uncharacteristically touting the Ryan Gosling spy thriller "The Gray Man ...
- National TV Movie Ad Spend Down 20% Vs. 2019, Domestic Box Office 31% Lower
MediaDailyNews, Wayne Friedman - Friday, July 15, 2022
Theatrical national TV advertising continues its recovery, but is still not ...
- Netflix New Ad-Supported Content: Legacy TV Streamers Have A Leg Up
TV Watch, Wayne Friedman - Thursday, July 14, 2022
Netflix reportedly now needs to renegotiate deals with Hollywood studios, which th ...
- To Infinity And Beyond: Disney's 'Lightyear' Opens Big, Adds To Box-Office Surge
MediaDailyNews, Wayne Friedman - Monday, June 20, 2022
"Jurassic World" remained tops in its second week - at $58.7 milli ...
- Paramount's 'Top Gun: Maverick' Hits Another Record In Second Week, $86M Box Office
Television News Daily, Wayne Friedman - Sunday, June 5, 2022
"The domestic hold of 32% is the lowest percent change for a ...
- Stakes Are High In New AMC+ Berlin Cold War Series
TVBlog, Adam Buckman - Tuesday, May 17, 2022
Cold War-era Berlin emerges once again as a focal point for ...
- Batman Dethrones Rogan As King Of U.S. Podcasts
Digital News Daily, Karlene Lukovitz - Tuesday, May 10, 2022
"Batman Unburied" has bumped the controversial Spotify host down to #2, ...
- Roku, Apollo Global Management Reportedly Bidding On Stake In Starz
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
The joint Roku/Apollo bid could be as much as 20% for Star ...