- Warner Bros. Discovery Cuts EBITDA Forecast By Up To $500M, Citing Strikes' Impacts
MediaDailyNews, Karlene Lukovitz - Wednesday, September 6, 2023
But WBD raised its free cash-flow forecast due to a record-breaking b ...
- Taylor Swift Concert Film Looks To Build On Female-Powered Entertainment
TV Watch, Wayne Friedman - Tuesday, September 5, 2023
Concert movies have been a one- or two-night thing. But the Tayl ...
- 'National Cinema Day' Looks To Build Moviegoing Business Again This Year
MediaDailyNews, Wayne Friedman - Monday, August 21, 2023
The movie industry is offering steeply discounted movie tickets as part ...
- Brands Shifting Media Buys Into Product Placement, Study Finds
Television News Daily, Wayne Friedman - Thursday, August 17, 2023
Seventy percent of brands will look to shift around 10% of the ...
- Consumers Souring On Higher-Priced Streaming As Production Cuts Close In?
TV Watch, Wayne Friedman - Thursday, August 17, 2023
Streaming subscribers' fee prices have risen for the likes of Netflix a ...
- Streaming TV Marketing Slows Due To Strikes, Less New Programs, Cost-Saving Issues
Television News Daily, Wayne Friedman - Friday, August 11, 2023
Premium video streaming services' paid ad/promo efforts are increasing more slowly ...
- 'Barbie' Rockets To A Record $1.03B In Global Box Office In 17 Days
MediaDailyNews, Wayne Friedman - Sunday, August 6, 2023
In online search engagement following a national TV message,"Oppenheimer" has driven ...
- Strike Or No Strike, Ordinary Viewers Have Plenty To Watch
TVBlog, Adam Buckman - Thursday, August 3, 2023
A letter to the editor in "The Wall Street Journal" this we ...
- Looking Back As Disney Mulls TV Network Selloff: Fox's $71B 2019 Deal
TV Watch, Wayne Friedman - Wednesday, August 2, 2023
A new report says Disney is hiring back two of Iger's mo ...
- Toyota, Warner Bros. Partner To Promote Pickup Truck
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2023
The campaign extends across digital video, cinema, programmatic and paid search includi ...
- Is 'Barbie' The New 'Star Wars'?
TVBlog, Adam Buckman - Tuesday, July 25, 2023
Does "Barbie" have the right stuff to catapult into the "Star War ...
- 'Mission: Impossible - Dead Reckoning': Good, Not Great Box-Office Mission
MediaDailyNews, Wayne Friedman - Sunday, July 16, 2023
The latest film in the "Mission: Impossible" series pulled in a mode ...
- Domestic Box Office, Studios' TV Advertising See Gains, With Higher Engagement
Television News Daily, Wayne Friedman - Wednesday, July 5, 2023
Movie studios are spending much more on national TV advertising -- a ...
- Snap Launches New Lenses, AR 'Learning Hub' For Creators, Businesses
Digital News Daily, Colin Kirkland - Thursday, June 1, 2023
For creators and businesses that want to enhance their creative output, Sn ...
- AMC Theaters Ends 'On-Demand,' Library Moves To Fandango's Vudu
MediaDailyNews, Wayne Friedman - Thursday, June 1, 2023
AMC Theaters is ending its "On Demand" pay-per-view film service and movi ...
- McDonald's Highlights Black Girls Surf
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 30, 2023
A national TV spot from McDonald's as part of its promotion wi ...
- 'Little Mermaid' Makes Big Splash With $117.5M Memorial Day Weekend Opening
MediaDailyNews, Wayne Friedman - Monday, May 29, 2023
With the fifth-highest Memorial Day weekend ever, "Little Mermaid" helped drive box-offi ...
- 'John Wick' Boosts Lionsgate Revenue, Studio Prepares For Streaming Biz Spinoff
Television News Daily, Wayne Friedman - Friday, May 26, 2023
Major streamers are now looking to make content and cost cutbacks v ...
- McDonald's Replaces Product Placement With Streaming Delivery Through App
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery servi ...
- BMW Returns As Cannes Film Festival Sponsor
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2023
BMW's electrified fleet will whisk guests through Cannes traffic in almost comple ...
- Paramount Sees D2C Revenue Growth, But Linear TV Ads Drop 11%, Stock Pummeled
Television News Daily, Wayne Friedman - Thursday, May 4, 2023
Paramount's D2C losses grew by 12%, while its overall D2C businesses h ...
- Like Last Strike, Shows Will Seek Ways To Restart Without Writers
TVBlog, Adam Buckman - Thursday, May 4, 2023
Solidarity with a striking union only goes so far, as the 2007- ...
- At 'Attention' For This Next TV Ad -- During A Writers' Strike
TV Watch, Wayne Friedman - Wednesday, May 3, 2023
Attention metrics help ensure that ads are in the top 10% ...
- Writers' Strike Coming Amidst Uncertain Upfront Market
TV Watch, Wayne Friedman - Monday, May 1, 2023
TV marketers buying into what would be an unusual upcoming fall seas ...
- General Motors Partners With The Black List For Filmmaker Program
Marketing Daily, Tanya Gazdik - Tuesday, April 25, 2023
GM will provide the selected filmmakers with vehicles for use in the ...
- 'Super Mario' Outgames Box-Office Competition
MediaDailyNews, Wayne Friedman - Sunday, April 23, 2023
"The Super Mario Bros. Movie" continues to beat the competition with anoth ...
- Grand Marnier's 'Grand Encounters' Encourages Unlikely Pairings
Marketing Daily, Steve Ellwanger - Thursday, April 6, 2023
Mini films featuring dance and music are inspired by the "audacious ide ...
- Disney Names Marketing Vet Ayaz First Chief Brand Officer
Television News Daily, Wayne Friedman - Thursday, April 6, 2023
Ayaz will lead in "elevating" Disney's brand across its platforms and consum ...
- 'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
MediaDailyNews, Wayne Friedman - Sunday, March 26, 2023
Earning a franchise-best start and exceeding all pre-release estimates, "John Wick: Chapt ...
- 'Creed III' Is A Knockout At Box Office With $58.7M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, March 6, 2023
MGM's "Creed III" over-delivered with a $58.7 million North America debut, accordi ...