- How Finance Brands Can Navigate Cultural Change In Year Ahead
Marketing Insider, John Piontkowski - Monday, January 7, 2019
The category is wrestling with changes particular to the industry, like ...
- Banking For Juveniles: Financial Jargon Confuses Readers, Study Finds
Email Insider, Ray Schultz - Thursday, January 3, 2019
Do you know what "bespoke-tracking-error-levels" means? Welcome to the world of b ...
- Farmers Creates 'Episodic' Spots For Hulu
Marketing Daily, Tanya Gazdik - Monday, December 31, 2018
Farmers is the first in the insurance category to create sequential stori ...
- Allstate Donates $30k To Encourage Young Female Runners
Marketing Daily, Tanya Gazdik - Monday, December 24, 2018
Girls and women dominate the sport of running -- 63% of runne ...
- Nicolls Calls On Industry To 'Identity Proof' For Online Transactions
Digital News Daily, Laurie Sullivan - Monday, December 24, 2018
Trust plays a major factor in the relationship between brands and customer ...
- Amex: Holding A Mirror Up To Customer Action
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
"One datapoint I find interesting is how often people go back ...
- Visa Expands Football Presence, NASCAR Announces Esports Collaboration
Marketing Daily, Tanya Gazdik - Thursday, December 6, 2018
Visa will have an expanded presence in new women's football events acro ...
- Ally Bank Gives Back Via 'Banksgiving'
Marketing Daily, Tanya Gazdik - Tuesday, November 20, 2018
"We see that today's consumer is very discriminating about being marketed to ...
- The Search For Consumers Without Brand Loyalty
Performance Marketing Insider, Laurie Sullivan - Thursday, November 15, 2018
Natural Intelligence, which focuses on paid search and finding consumers with ...
- Millennials Lack Basic Insurance, Per Liberty Mutual
Marketing Daily, Tanya Gazdik - Monday, November 12, 2018
Liberty Mutual Insurance found that while 43% of millennials are renters, le ...
- OutboundEngine Adds Social Media, Mobile Features For SMBs
Email Marketing Daily, Ray Schultz - Monday, November 12, 2018
The objective of OutboundEngine's new offerings is to help SBMs engage custom ...
- HSBC Bank Hacked; Names, Email Addresses Exposed
Around the Net in Email, Ray Schultz - Friday, November 9, 2018
HSBC Bank has notified California customers that their email and postal addresse ...
- Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Bank of America sought to drive positive sentiment among Millennials was throu ...
- Progressive CMO Teaches ANA Audience About Risk
Marketing Daily, Tanya Gazdik - Thursday, October 25, 2018
"Across the industry, marketers are not taking risk. It pains me. ...
- Strategic Trends Reshaping Email Marketing By Banks
Around the Net in Email, Ray Schultz - Tuesday, October 23, 2018
Email remains the workhorse of digital marketing workhorse for banks. Here a ...
- Farmers Uses Ghouls To Promote Life Insurance
Marketing Daily, Tanya Gazdik - Sunday, October 21, 2018
"[Celebrating] Halloween gives us the opening to talk about the need f ...
- American Express On Fast Track With Better-Than-Expected Results
Marketing Daily - Top of the News, Thom Forbes - Friday, October 19, 2018
Despite co-branding setbacks and stiff competition, American Express said yesterday its third-quart ...
- Visa, Olympic Committee Showcase New Technology
Marketing Daily, Tanya Gazdik - Friday, October 12, 2018
New payment tech come on the heels of Visa's recent renewal wi ...
- IPG's UM Wins Global Amex Media AOR Duties
MAD, Steve McClellan - Wednesday, October 10, 2018
Amex said the assignment takes effect January 2019, when UM will beg ...
- TD Insurance Invites Students To 'Make A Difference'
Marketing Daily, Tanya Gazdik - Wednesday, October 10, 2018
"We... believe the key to being successful is placing the human ...
- Put It In An Email: That's How Financial Advisers Want Fund Manager Tips
Email Insider, Ray Schultz - Monday, October 8, 2018
Financial advisors are busy, so they prefer email for market input, SunSt ...
- Maryland Credit Bureau Automates Its Email Targeting
Around the Net in Email, Ray Schultz - Wednesday, October 3, 2018
Tower Federal Credit Union, the largest Maryland credit union, has improved i ...
- Citi Finds Events Prompt Loyalty In Consumers
Marketing Daily, Tanya Gazdik - Tuesday, October 2, 2018
"As the attention span of consumers continues to decrease...it's become increasingly difficu ...
- The Future Of Financial Services Lies In The Balance
Marketing Insider, Peter Matthews - Friday, September 28, 2018
Following a decade of turmoil, it's time financial brands realize their wor ...
- Golfer Phil Mickelson Turns Into 'Business' Caddie
Out to Launch, Larissa Faw - Wednesday, September 26, 2018
The "Partner Like No Other" creative shows Mickelson following a business executi ...
- Western Union Moves To BBH
Around the Net In MAD London, Sean Hargrave - Tuesday, September 25, 2018
Western Union has moved its global media account to BBH, "Campaign" reveal ...
- Allianz Makes Multi-Year Olympics Commitment
Marketing Daily, Tanya Gazdik - Thursday, September 20, 2018
The Olympic games and spirit are "very complementary" to the company's bran ...
- Marketing Today: TaxSlayer's Chris Moloney
Marketing Daily, Alan Hart - Wednesday, September 19, 2018
Chris Moloney, CMO at TaxSlayer, talks about how challenger brands can thri ...
- Primer For Financial Services Marketers: How To Use Email
Around the Net in Email, Ray Schultz - Sunday, September 16, 2018
Consumers can be intimidated — or bored — by financial services email ...
- Northwestern Mutual Celebrates Family Time At Home
Marketing Daily, Tanya Gazdik - Thursday, September 13, 2018
"Financial planning is complex, emotional and can lead to anxiety," Northwestern Mutu ...