OutboundEngine, a firm that helps small businesses with their email marketing and automation, is introducing paid social media campaigns and a mobile app.
The objective is to help SMB owners focus on their business while ensuring that "current and future customers remain engaged and loyal to their brand,” states Marc Pickren, new CEO of OutboundEngine.
Specifically, SMBs in real estate, insurance and financial advisory firms can use the features to nurture their relationships with customers and prospects, the firm says.
The social media offering is now available, and the mobile app will debut before the end of the year.
In addition, two board members were recently appointed: Alan Taetle, general partner at Noro-Moseley Partners, and Charlie Plauche, partner at S3 Ventures. They join Morgan Flager, general partner at Silverton Partners; Gene Austin, former CEO of Bazaarvoice; and Mike Maples, Jr., partner at Floodgate.
OutboundEngine is operating at a $25 million run rate, the firm says. It is seeking to expand its staff in Austin, Texas in the areas of sales, engineering, marketing, operations and product management.