- Kraft's New Product Lineup Emphasizes Innovation
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 30, 2008
Kraft's 2008 new products line marks the latest round in its missi ...
- Cadbury, Hershey Take Center Stage In Merger Rumors
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 29, 2008
Both Cadbury Schweppes and Hershey would stand to benefit from a marria ...
- Pringles Launches Campaign For New Stix Crackers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 29, 2008
A new TV spot starring a pair of animated stick figures ...
- Mars, Buffett Deal For Wrigley Will Reshape Candy Industry
Around the Net In Brand Marketing, Thom Forbes - Monday, April 28, 2008
In a deal that will unite two icons of the U.S. can ...
- Consumer-Generated Heinz Ad To Air On Cable, At Six Flags
Marketing Daily, Nina Lentini - Monday, April 28, 2008
[Food] The spot shows restaurant diners grabbing bottles of Heinz Ketchup o ...
- New Campaign Aims To Extend Uses For Chi Chi's Salsa
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 24, 2008
As part of a series of marketing and branding initiatives launching ne ...
- Tyson Told To End An Antibiotic Claim
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 23, 2008
...
- Nestle's Q1 Sales Up 6% After Price Hikes
Marketing Daily, - Tuesday, April 22, 2008
The world's largest food company, maker of Nescafe coffee and Kit K ...
- Unilever's Country Crock Launches 'Small Changes'
Marketing Daily, - Tuesday, April 22, 2008
The campaign, located at YourFamilyTable.com, introduces the brand's Omega Plus spread a ...
- Campbell's Pepperidge Farm Expands To Panama
Marketing Daily, - Tuesday, April 22, 2008
In an effort to expand international distribution, the company is selling sev ...
- Nestlé Plans To Catch Up In Premium Chocolate Market
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
Citing annual growth rates of as much as 8% for high-end chocola ...
- General Mills Debuts Gluten-Free Rice Chex
Marketing Daily, - Friday, April 18, 2008
The Minneapolis-based company replaced barley malt syrup with molasses resulting in ...
- Loving Leftovers: Food Prices Change The Way Americans Eat
Marketing Daily, Sarah Mahoney - Friday, April 18, 2008
[Food] The biggest winner is a cozy four-letter word: Home. "In uncerta ...
- MLB, Baby Ruth Sponsor Contest For All-Star Singer
Around the Net In Brand Marketing, Thom Forbes - Monday, April 14, 2008
...
- Jung Out At Kellogg
Around the Net In Media, William Spain - Monday, April 14, 2008
Andy Jung, Kellogg's senior director of media-advertising services, is leaving the compa ...
- Unilever's Bertolli Launches Interactive TV Campaign
Marketing Daily, - Monday, April 14, 2008
The effort supports the brand's frozen dinners line. Called "Bertolli Nights In ...
- Frito-Lay Launches Low-Sodium Line Extensions
Marketing Daily, - Friday, April 11, 2008
The PepsiCo unit's Pinch of Salt banner will be applied to so ...
- Cold Stone Creamery Celebrates Patriots' Day
Marketing Daily, - Thursday, April 10, 2008
In Massachusetts and New Hampshire, the company will give away a three-oun ...
- Krispy Kreme Intros Caribbean Flavors
Marketing Daily, - Wednesday, April 9, 2008
The Caribbean Kreme doughnut and Chillers feature the intense flavors of fresh ...
- Kraft Singles Celebrates Grilled Cheese Month With Coupon Offer
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 8, 2008
...
- Beef Industry Sponsors User-Gen Video Contest
Marketing Daily, - Tuesday, April 8, 2008
"More Beef in More Places" is aimed at showing consumers enjoying be ...
- Little Caesars: Fastest-Growing U.S. Pizza Chain
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 2, 2008
...
- BK's Chidsey Links Turnaround To Finding Target Customer
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 2, 2008
Burger King CEO John Chidsey--the 45-year-old certified public accountant behind the fast-fo ...
- 'Finger' Prank Announces Butterfinger Comedy Network
Marketing Daily, - Wednesday, April 2, 2008
An April Fool's Day joke featuring a press release purporting to introdu ...
- Stonyfield Organic Yogurt Is Recalled
Marketing Daily, - Tuesday, April 1, 2008
Fat Free Blueberry is being recalled because the product may contain plast ...
- Say Uncle
OMMA Magazine, Joan Voight - Tuesday, April 1, 2008
Just a few months after Barack Obama announced his intention to se ...
- Market Focus: Battle of the Bulge
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 2, 2008
When a carmaker designs a new car, one of the factors ...