- Donald Goerke, 83, Creator of Campbell's SpaghettiOs
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 14, 2010
The "Daddy-O of SpaghettiOs" -- former Campbell Soup marketing research director Dona ...
- Cheese Whiz: Kraft Sponsors Stadium Blow-Up
MediaDailyNews, David Goetzl - Wednesday, January 13, 2010
Talk about an explosion in marketing messages. Kraft is sponsoring the implosi ...
- Authentic Mexican Food Push: Delicioso!
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
Sylvia Maria Gross reports that with the help of the Mexican governmen ...
- Monsanto GMO Ignites Big Seed War
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
...
- In Boost To Kraft, Ferrero Out Of Cadbury race
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
...
- Little Debbie Bringing Brand To Life, Literally
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 12, 2010
...
- Marketers Unleash Flurry Of Ads In Response To Frigid Weather
Around the Net In Brand Marketing, Thom Forbes - Monday, January 11, 2010
Marketers are increasingly using weather patterns to take advantage of the inhere ...
- Take Away Their Salt; Just Don't Tell 'Em You're Doing It
Around the Net In Brand Marketing, Thom Forbes - Monday, January 11, 2010
Several major food companies have been slowly and quietly reducing the amou ...
- Gorton's Launches 'Recipe Renovation' Contest
Marketing Daily, - Friday, January 8, 2010
Gorton's Seafood is employing a "Grilled Recipe Renovation Contest" to drive awarene ...
- Dannon Enlists Klum In Light Yogurt Battle
Marketing Daily, Karlene Lukovitz - Friday, January 8, 2010
Dannon Light & Fit grabbed attention last year with its TV ...
- Akoo Bows OOH Campaigns For Music Video
MediaDailyNews, Erik Sass - Friday, January 8, 2010
After carrying out an aggressive expansion plan for its new network ...
- Kraft Pizza Sale To Nestle Designed To Get It Out Of The Freezer
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
The frozen-pizza lines that Kraft sold to Nestle to raise cash f ...
- Diet Drug Maker Glaxo To Pay For A Film On Eating
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
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- No Evidence Of Sugar Addiction In People, Claims Professor
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 6, 2010
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- Buffett Wades Into Battle For Cadbury
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 6, 2010
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- 'Food Rules' Takes On The 'Nutritional Industrial Complex'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
Michael Pollan, author of The Omnivore's Dilemma and other books about t ...
- Kraft Ups Offer For Cadbury As Nestlé Pulls Out Of Bidding
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
...
- Hostess Intros 100-Calorie Lemon Cupcakes
Marketing Daily, - Monday, January 4, 2010
The existing five varieties offered in 100-calorie packs are chocolate cupcakes, carr ...
- Hershey To Tout Its Support Of School
Marketing Daily, - Monday, January 4, 2010
Hershey will include a special message on the packaging of its Mi ...
- Atkins Beefs Up Marketing For 2010
Marketing Daily, Karlene Lukovitz - Monday, January 4, 2010
The references to shakes, cereal and cardboard boxes are, of course, swip ...
- Target Takes Aim At Warehouse Clubs
Marketing Daily, Sarah Mahoney - Monday, January 4, 2010
The company, which says the concept is a new interpretation of i ...
- Novartis To Buy Alcon From Nestle, Shareholders
Around the Net In Brand Marketing, Thom Forbes - Monday, January 4, 2010
...
- CSPI Charges Brands With Mislabeling In FDA Report
Marketing Daily, Karlene Lukovitz - Saturday, January 2, 2010
Many major companies, including Coca-Cola, Kellogg, Kraft, General Mills and Nestlé, contin ...
- Hostess Intros 100-Calorie Lemon Cupcakes
MediaDailyNews, - Monday, January 4, 2010
The existing five varieties offered in 100-calorie packs are chocolate cupcakes, carr ...
- Website Excellence: Food and Beverages: RYAN Partnership; Dewars.com
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
RYAN PartnershipDewars.com Food and BeveragesBacardi USA's Dewar's 12 has been a third-runn ...
- Website Excellence: Food and Beverages: Hearst Digital Media; Delish.com
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Hearst Digital MediaDelish.com Food and BeveragesThis Hearst/MSN owned site, which serves ...
- Website Excellence: Food and Beverages: Firstborn; Wrigley, 5React.com
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Firstborn and EVBWrigley's, 5React.com Food and Beverages Wrigley's 5react.com takes online technolo ...
- Cross-Media Case Study: Happy Meals
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
"Integrity" is not exactly a word that rolls off the tongue. It ...
- Cross-Media Case Study: The Cracker Doesn't Crumble
OMMA Magazine, Joan Voight - Thursday, July 15, 2010
Everyone, it seemed, was suddenly talking about eating locally grown produce, cutti ...
- Crowdsourcing: Full Circle
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
This summer Papa John's Pizza unleashed a crowdsourcing campaign that tested t ...