- Duncan Hines Has A YouTube Holiday
Marketing Daily, Karlene Lukovitz - Tuesday, December 7, 2010
The brand partnered with digital entertainment studio Filmaka to hire the directo ...
- NPD: Most Adults Have Sub-Par Diets
Marketing Daily, - Tuesday, December 7, 2010
Age brings health concerns and medical conditions that tend to drive healthi ...
- Dispute With Kraft Puts Off Anticipated Acquisition By Starbucks
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 7, 2010
The ongoing dispute between Starbucks and Kraft is likely forestalling any potenti ...
- Kellogg's Bryant Takes Over As CEO After Mackay Abruptly Resigns
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 7, 2010
Wow. First, Pfizer's CEO suddenly quits and now Kellogg's leader follows sui ...
- Green & Black's To Send 'Ambassadors' to D.R.
Marketing Daily, Karlene Lukovitz - Monday, December 6, 2010
The new ambassadors program is "a true extension of Green & Black ...
- If The Label Doesn't Snare You, It Will Make You Stronger
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 7, 2010
There I was, barreling through Costco the other day, for instance, wh ...
- Kraft Mac & Cheese Gets New, Unified Look
Marketing Daily, Karlene Lukovitz - Monday, December 6, 2010
The latest news is the rollout of a new logo and contemporiz ...
- Snack Food Maker Lance Merges With Snyder's Of Hanover
Around the Net In Brand Marketing, Nina Lentini - Friday, December 3, 2010
Aiming to form the country's No. 2 producer of salty snacks ...
- Hostess, The Latest Brand To Take On 'Shrek'
Around the Net In Brand Marketing, Nina Lentini - Friday, December 3, 2010
...
- NPD Quantifies Meal-Planning Behaviors
Marketing Daily, Karlene Lukovitz - Thursday, December 2, 2010
Given that so many meal purchasing decisions are being made before consume ...
- Senate OKs Food Safety Bill; Final Passage Unclear
Marketing Daily, - Tuesday, November 30, 2010
However, with only a few days left in the current lame-duck Congression ...
- Harry & David Launches Two Wine Clubs
Marketing Daily, - Monday, November 29, 2010
The World Wine Club provides professionally selected and curated wines chosen fr ...
- Kraft Seeks Arbitration In Fight With Starbucks
Around the Net In Brand Marketing, Nina Lentini - Monday, November 29, 2010
The QSR is trying to end a deal by which the fo ...
- Trucks Take On Role As New Medium For A Message
Around the Net In Brand Marketing, Thom Forbes - Monday, November 29, 2010
Pairing a brand's message with, of all things, a food truck h ...
- Chicago Favorite Fannie May Is Back From The Dead
Around the Net In Brand Marketing, Nina Lentini - Monday, November 29, 2010
...
- Are We Ready To Confront The Reality Of Obesity?
Marketing Daily - Top of the News, Thom Forbes - Monday, November 29, 2010
No matter where I went this weekend, I could not avoid foo ...
- Food Marketers Step Up Ads To Reach Home Cooks, Entertainers
Around the Net In Brand Marketing, Nina Lentini - Friday, November 26, 2010
Short on cash, many are dining and partying at home so t ...
- KKR-Led Group To Buy Del Monte For $4 Billion
Around the Net In Brand Marketing, Nina Lentini - Friday, November 26, 2010
...
- Danone To Acquire YoCream
Marketing Daily, - Wednesday, November 24, 2010
A Danone subsidiary will merge with YoCream, with each outstanding share ...
- Campbell Putting An End To Its Salty Language
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
Enough-already with the low-salt marketing message, says Campbell Soup; it's not movi ...
- Talking Turkey: How Popular Taste Created Tomorrow's Dinner
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
Talk about a consumer-driven product, trust me that there's more here th ...
- ConAgra, Mars Launch Peter Pan/M&M Campaign
Marketing Daily, - Tuesday, November 23, 2010
The campaign, running now through December, centers on three new recipes (Hol ...
- Heinz: Global Marketing Shift Underway
Marketing Daily, Karlene Lukovitz - Saturday, November 20, 2010
H.J. Heinz Company's fiscal 2011 second quarter and first-half results show grow ...
- Tony Horton's Beachbody Bulks Up On Ancillary Products
Around the Net In Brand Marketing, Thom Forbes - Friday, November 19, 2010
Tony Horton is an anomaly, Esmé E. Deprez reports, not only becau ...
- General Mills Focuses On Marketing Efficiency
Marketing Daily, Karlene Lukovitz - Thursday, November 18, 2010
One current emphasis is on reviving Progresso soup growth -- in pa ...
- Campbell Awarded For Social Responsibility
Marketing Daily, - Thursday, November 18, 2010
Campbell Soup Company has been presented a Gold Medal Award for "significa ...
- ACSI Finds Customer Satisfaction Index Dips
Marketing Daily, Karlene Lukovitz - Tuesday, November 16, 2010
Importantly, the food manufacturing industry is far from alone in seeing so ...
- MaggieMoo's Treats Food Bank Donors
Marketing Daily, - Tuesday, November 16, 2010
To mark National Cupcake Day on Dec. 15, the MaggieMoo's Ice Cre ...
- Bravo Scores Best Sunday, Picks Up 'Rocco'
MediaDailyNews, - Tuesday, November 16, 2010
Bravo just scored its best Sunday night in network history across a ...
- Pizza, Fast Breakfasts Take Chill Off Frozen
Marketing Daily, Karlene Lukovitz - Monday, November 15, 2010
Many frozen categories and products have been negatively affected by the continual ...