ConAgra Foods' Peter Pan peanut butter and Mars Chocolate N.A.'s M&M's are partnering to promote three holiday recipes featuring products from their respective brands.
The
campaign, running now through December, centers on three new recipes (Holly Jolly Peanut Butter Cookies, Jingle Bells Balls and Holiday Magic Peanut Clusters) promoted through Facebook, five million
on-pack-lid stickers on Peter Pan products, national print advertising and point-of-purchase displays.