- Duncan Hines Site Breaks The CPG Mold
Marketing Daily, Karlene Lukovitz - Thursday, November 14, 2013
Most CPG sites are still characterized by top-down content architectures and tradition ...
- Honey Bunches Of Oats Creates Music Video, Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, November 12, 2013
The integrated campaign targets both the general and Hispanic markets. Its goa ...
- Chiquita: Prove You're Human, Play A Game
Marketing Daily, Aaron Baar - Monday, November 11, 2013
Chiquita bananas and the minions are teaming up again for the D ...
- PepsiCo To Put $5.5 Billion Where India's Mouths Are
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 12, 2013
In a classic understatement, PepsiCo CEO Indra Nooyi declared yesterday that "Ind ...
- After Gay Furor, Barilla Plans 'Inclusive' New Ad Campaign
MediaDailyNews, Karlene Lukovitz - Friday, November 8, 2013
Italian pasta maker Barilla is taking steps to limit damage to i ...
- Philly Cream Cheese Shifts To Digital Holiday Focus
Marketing Daily, Karlene Lukovitz - Thursday, November 7, 2013
This year, the digital hub will be supported by print ads, alo ...
- FDA Moves Against Artificial Trans Fats
Marketing Daily, Karlene Lukovitz - Friday, November 8, 2013
Citing the health risks associated with consuming trans fat, the Food a ...
- Mag Bag: 'Allrecipes Magazine' Launches
MediaDailyNews, Erik Sass - Thursday, November 7, 2013
Allrecipes, Meredith Corp.'s new food magazine based on the popular Web si ...
- Barilla Planning 'Inclusive' New Ad Campaign
Raw, Karlene Lukovitz - Friday, November 8, 2013
Italian pasta maker Barilla is taking steps to limit damage to i ...
- Gourmet Ads Taps Pixalate For Viewability Ratings, Keeps Its Network In Check
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
Gourmet Ads, a food advertising network with their own real-time bidding (RT ...
- Kraft Has Gotta Love Yale Rudd's Mac & Cheese Ranking
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 6, 2013
Kraft Macaroni & Cheese could use a little comfort these days aft ...
- Edge Solves Guys' Biggest Irritations
Marketing Daily, Aaron Baar - Monday, November 4, 2013
Following up on a 2010 effort, the company relaunched its "Anti-Irritation Campaign ...
- A Lesson For Marketers From Foodies
Engage:Millennials, Frank Riolo - Friday, November 1, 2013
No other generation has taken the term "foodie" to the level ...
- Sesame Workshop To Help Market Fruit, Veggies To Kids
Marketing Daily, Karlene Lukovitz - Thursday, October 31, 2013
In support of First Lady Michelle Obama's "Let's Move" initiative to redu ...
- NFL, Dairy Council, Quaker: 'Make Your Move'
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2013
When students and schools register at the initiative's Web site, they c ...
- Campaign Pushes M&M's To Drop Artificial Dyes
Marketing Daily, Karlene Lukovitz - Thursday, October 31, 2013
The Center for Science in the Public Interest (CSPI) and a moth ...
- Retail Spending Turns Halloweenish
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 31, 2013
Halloween is finally upon us, after having haunted the retail aisles sin ...
- U.S. Potato Board Partners With Hungry Girl
Marketing Daily, Karlene Lukovitz - Monday, October 28, 2013
Lisa Lillien -- who has frequently expressed her love of potatoes ...
- Startups Wanted: Nissan Innovation Lab Launches Rogue
Marketing Daily, Karl Greenberg - Monday, October 28, 2013
"We noticed that more and more strong brands -- companies like Ho ...
- Nesquik Teams With Boys & Girls Clubs
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The programs, which reinforce the importance of kids engaging in fun, physic ...
- Organic Spread Nocciolata Goes Nuts In NYC
Marketing Daily, Karlene Lukovitz - Sunday, October 20, 2013
Manhattan residents are seeing giant squirrels on the streets --and it's n ...
- It's Only Natural -- Or Is It?
Marketing Daily, Bill Goodwin - Friday, October 18, 2013
Why introduce a child to snacks and foods that aren't truly go ...
- Subway's Ads Ranked Highest Among Restaurants
Marketing Daily, Karlene Lukovitz - Thursday, October 17, 2013
Subway, Olive Garden and Sonic Drive-In are ranked highest by consumers wh ...
- MyRecipes.com Launches Cookbook Platform For Tablets
Online Media Daily, Fern Siegel - Thursday, October 17, 2013
MyRecipes.com, Time Inc. Lifestyle Group's digital food and recipe portal, launched t ...
- Butterfinger Battles Reese's
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 17, 2013
Nestle is rolling out a product to compete with Reese's Peanut Butt ...
- Satisfaction: General Mills, Kraft Show Big Gains
Marketing Daily, Karlene Lukovitz - Wednesday, October 16, 2013
H.J. Heinz remained at the top of the food-company results, with ...
- Gummi Bear Marketing Magnate Hans Riegel, 90
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 16, 2013
Hans Riegel, who with his brother transformed a company founded at the ...
- Mondelez Launches Multi-Year Soccer Sponsorships
Marketing Daily, Karlene Lukovitz - Friday, October 11, 2013
The timing of Mondelez's soccer initiatives reflects the sport's unprecedented popularity ...
- Nestle Makes Top 10 In 'Most Loved Companies'
Marketing Daily, Karlene Lukovitz - Friday, October 11, 2013
Nestle was the only food maker to make the top 10 ...
- General Mills Launches National Cereal Lovers Week
Marketing Daily, Karlene Lukovitz - Thursday, October 10, 2013
"Americans still love cereal, but the reality is that there are ...