- New Slogan For National Hot Dog Month
Marketing Daily, Karl Greenberg - Friday, June 29, 2012
To celebrate the start of July's National Hot Dog Month, the Nation ...
- It's Definitely Not Jollibee
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Check out the sandwich KFC is selling in the Philippines. KFC's n ...
- Industry Must Respond To Generational Shifts
Marketing Daily, Karlene Lukovitz - Thursday, June 28, 2012
The rise of Millennials and the aging of Baby Boomers represent significa ...
- M&M's Offers Best Seats In NASCAR's House
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
M&M's will activate against its "Official Chocolate of NASCAR" status and sponsorsh ...
- Oreo Gay Pride Cookie Brouhaha
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
Oreo is under the heat lamp for a rainbow-cookie ad it post ...
- Nestle Crunch Launches Girl Scout Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 26, 2012
Nestle Crunch has launched its first TV campaign in five years f ...
- Plain Ol' Butter Gets Exciting
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 26, 2012
Retail dollar sales of oil and fats products will drop 5% fr ...
- Zatarain's, Popeyes In Co-Branded Promotion
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
From June 25 to July 29, the more than 1,600 Popeyes locatio ...
- Breakfast Choice Motivators Differ By Age, Sex
Marketing Daily, Karlene Lukovitz - Monday, June 25, 2012
Breakfast choices are driven by somewhat different motivations among men and wome ...
- Study: Slow Progress In Kids' Cereal Marketing
Marketing Daily, Karlene Lukovitz - Friday, June 22, 2012
While cereal makers have improved the nutritional quality of most cereals market ...
- Packaging: Are Consumers Satisfied?
Marketing Daily, Karlene Lukovitz - Thursday, June 21, 2012
Few express overall dissatisfaction with food and beverage packaging. At the sa ...
- AMA Is Of Two Opinions About GMOs
Marketing Daily - Top of the News, Thom Forbes - Friday, June 22, 2012
The American Medical Association sent a somewhat mixed message regarding genetically engineer ...
- Maine Lobstermen Struggle
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
The Maine soft-shell lobster has an identity crisis. Will renaming "soft-shell" lobste ...
- GMA/PwC Report: 'Demand Chain' Driving CPG Growth
Marketing Daily, Karlene Lukovitz - Tuesday, June 19, 2012
Having more or less maximized returns from the supply chain, top-performing foo ...
- Fishmongers Face Off For Whole Foods
Marketing Daily, Sarah Mahoney - Monday, June 11, 2012
In its ongoing efforts to boost consumers' seafood savvy, Whole Foods ...
- Food Blogger, 9, Wins In Fight With Authorities
Around the Net In OMD Europe, Nina Lentini - Sunday, June 17, 2012
Martha Payne's images of uninspiring school meals-one consisted of two croquettes, ...
- Carapelli Olive Oil Campaign Stresses Social Sharing
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Dubbed "Made with Care, Made to Share," the campaign's hub is ...
- Everybody's Dishing On BK's Bacon Sundae
Marketing Daily - Top of the News, Thom Forbes - Monday, June 18, 2012
If the lesson of Burger King's introduction of a 510-calories Bacon Sund ...
- 'Twitterbombard' Campaign Puts Doritos In Playful Mood
Around the Net In OMD Europe, Nina Lentini - Thursday, June 14, 2012
Comedian Ross Noble likes to have fun with Twitter. He sets ...
- Hidden Valley Ranch In Ketchup Beat-Down
Marketing Daily, Karl Greenberg - Thursday, June 14, 2012
Hidden Valley is in a bottle battle royal against ketchup in ...
- Kroger Beats Expectations, Raises Forecast
Marketing Daily, Sarah Mahoney - Thursday, June 14, 2012
Kroger says sales climbed 5.8% to $29.1 billion in the first quart ...
- Crunchy Nut Woos Adults With Nutty 'Superhero'
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Kellogg's Crunchy Nut is targeting adults with a humorous new campaign featuri ...
- M&M's, Subway Lead Dads' Best-Perceived Brands
Marketing Daily, Karlene Lukovitz - Wednesday, June 13, 2012
While dad probably wouldn't mind getting the keys to a new Porsc ...
- In Supermarkets, Dads Now Top Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, June 12, 2012
If food marketers just heard a crash in Aisle 3, it m ...
- betty Produces New Shows For TLC Internationally
MediaDailyNews, Fern Siegel - Tuesday, June 12, 2012
The UK production house betty, acquired by Discovery Communications in 2011, wi ...
- Hellmann's Mayo Backs Aspen Food Fest
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Unilever's Hellmann's Mayonnaise brand is launching its "Real Tastes Better" marketing campai ...
- Miracle Whip Taps Celebs For Mock-PSA Video Push
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
The tongue-in-cheek video campaign from Mcgarrybowen, Chicago, dubbed "Keep an Open Mouth ...
- Indie Developers Help Cadbury
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Kraft Foods is asking independent developers and start-up companies to produce digit ...
- Starbucks Buys Bread Company
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Starbucks announced that it will acquire Bay Bread LLC and its ...
- Sara Lee Processes A New Name: Hillshire Brands
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 6, 2012
The folks who have decided that Hillshire Brands Co. will be t ...