- Maine Lobstermen Struggle
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
The Maine soft-shell lobster has an identity crisis. Will renaming "soft-shell" lobste ...
- GMA/PwC Report: 'Demand Chain' Driving CPG Growth
Marketing Daily, Karlene Lukovitz - Tuesday, June 19, 2012
Having more or less maximized returns from the supply chain, top-performing foo ...
- Fishmongers Face Off For Whole Foods
Marketing Daily, Sarah Mahoney - Monday, June 11, 2012
In its ongoing efforts to boost consumers' seafood savvy, Whole Foods ...
- Food Blogger, 9, Wins In Fight With Authorities
Around the Net In OMD Europe, Nina Lentini - Sunday, June 17, 2012
Martha Payne's images of uninspiring school meals-one consisted of two croquettes, ...
- Carapelli Olive Oil Campaign Stresses Social Sharing
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Dubbed "Made with Care, Made to Share," the campaign's hub is ...
- Everybody's Dishing On BK's Bacon Sundae
Marketing Daily - Top of the News, Thom Forbes - Monday, June 18, 2012
If the lesson of Burger King's introduction of a 510-calories Bacon Sund ...
- 'Twitterbombard' Campaign Puts Doritos In Playful Mood
Around the Net In OMD Europe, Nina Lentini - Thursday, June 14, 2012
Comedian Ross Noble likes to have fun with Twitter. He sets ...
- Hidden Valley Ranch In Ketchup Beat-Down
Marketing Daily, Karl Greenberg - Thursday, June 14, 2012
Hidden Valley is in a bottle battle royal against ketchup in ...
- Kroger Beats Expectations, Raises Forecast
Marketing Daily, Sarah Mahoney - Thursday, June 14, 2012
Kroger says sales climbed 5.8% to $29.1 billion in the first quart ...
- Crunchy Nut Woos Adults With Nutty 'Superhero'
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Kellogg's Crunchy Nut is targeting adults with a humorous new campaign featuri ...
- M&M's, Subway Lead Dads' Best-Perceived Brands
Marketing Daily, Karlene Lukovitz - Wednesday, June 13, 2012
While dad probably wouldn't mind getting the keys to a new Porsc ...
- In Supermarkets, Dads Now Top Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, June 12, 2012
If food marketers just heard a crash in Aisle 3, it m ...
- betty Produces New Shows For TLC Internationally
MediaDailyNews, Fern Siegel - Tuesday, June 12, 2012
The UK production house betty, acquired by Discovery Communications in 2011, wi ...
- Hellmann's Mayo Backs Aspen Food Fest
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Unilever's Hellmann's Mayonnaise brand is launching its "Real Tastes Better" marketing campai ...
- Miracle Whip Taps Celebs For Mock-PSA Video Push
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
The tongue-in-cheek video campaign from Mcgarrybowen, Chicago, dubbed "Keep an Open Mouth ...
- Indie Developers Help Cadbury
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Kraft Foods is asking independent developers and start-up companies to produce digit ...
- Starbucks Buys Bread Company
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Starbucks announced that it will acquire Bay Bread LLC and its ...
- Sara Lee Processes A New Name: Hillshire Brands
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 6, 2012
The folks who have decided that Hillshire Brands Co. will be t ...
- Al Fresco Does Its First TV Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
Al Fresco Natural Chicken Sausage has launched an ad campaign via Bost ...
- Disney Will Announce Major Childhood Obesity Initiative
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 5, 2012
Walt Disney chairman Robert A. Iger, who today will announce with Fir ...
- "Hot Pockets Limited Edition Infomercial" is Overstuffed, Over the Top and Likable
Video Critique, Larry Dobrow - Tuesday, June 5, 2012
One unexpected boon of the YouTube era is how it has giv ...
- Cereal In A Bag Is Booming Business
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 4, 2012
Minneapolis-based Malt-O-Meal has made big sales gains in a mature market ...
- FDA Rejects New Name For High Fructose Corn Syrup
Marketing Daily, Karlene Lukovitz - Thursday, May 31, 2012
The FDA said it defines sugar as a "solid, dried and crystalliz ...
- Grubwithus Grubs $5M For Social Dining
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 31, 2012
Do people want help organizing dinners with like-minded people whom they might not kn ...
- 'Men's Health' Hosts Cooking School
MediaDailyNews, Erik Sass - Wednesday, May 30, 2012
Don't expect cover shots of chiseled abs to be replaced by close-u ...
- Freshness Reshaping Food Culture
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
Consumers' demand for freshness is driving trends in restaurants and in aisl ...
- General Mills Acquires Brazilian Food Company
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
General Mills has agreed to acquire Brazilian food company Yoki Alimentos f ...
- Ice Cream Crazy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 29, 2012
Odd ice cream flavors will be big this year, but they te ...
- The Calorie Games
Engage:Moms, Sara Arnell - Friday, May 25, 2012
When paying attention to what marketers today are telling us, it's ea ...
- McD's Shareholders Nix Obesity Study; Moderation Rules
Marketing Daily - Top of the News, Thom Forbes - Friday, May 25, 2012
In his run-up to the McDonald's annual meeting, which was held ...