- Kraft Cheese Veers A Bit From The Mainstream
Marketing Daily, Karlene Lukovitz - Saturday, January 21, 2012
The new campaign from Kraft Cheese is unusual because it spans fi ...
- Cheerios, Fitness Mag Team On Weight-Loss Program
Marketing Daily, Karlene Lukovitz - Thursday, January 19, 2012
General Mills' Multi Grain Cheerios and Meredith Corp.'s 'Fitness' magazine have partner ...
- Kraft Tries Aged-cheese Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
"Make something amazing," is Kraft's new campaign touting Kraft Singles, Kraft grat ...
- Kraft Looks To Streamline Operations
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 18, 2012
Kraft Foods will realign U.S. sales, consolidate U.S. management centers and streamli ...
- Paula Deen: Out Of The Lard And Into The Fire
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 18, 2012
Portly Paula Deen, the doyenne of sumptuous Southern cooking served in heap ...
- Hungry Girl Co-Stars In New Starkist Campaign
MediaDailyNews, Steve McClellan - Tuesday, January 17, 2012
Charlie the Tuna, the 50-year-old TV advertising icon, is getting a co-st ...
- Wheat Thins Launches TV, Digital Campaigns
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Kraft Foods' Wheat Thins has launched new TV ads and a digit ...
- Dove Launching Raisins, Peanuts Line
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Mars' Dove Chocolate will launch bit-sized chocolate-covered raisins and peanuts products th ...
- Cadbury Pioneers Product Launch Using Google+
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Cadbury used its social media profiles to launch its Dairy Milk Bubb ...
- Nature Made Taps Amazon Advertising
MediaDailyNews, Karl Greenberg - Monday, January 16, 2012
Dietary supplement brand Nature Made has hired Amazon Advertising as AOR. ...
- Liquor-Laced Ice Cream Makes Soft Launch
Creative Media Blog, Amy Corr - Monday, January 16, 2012
We've all heard of cocktails that taste like dessert. Personally, I'm ...
- Foodies Get Search Engine Organizing Results In Categories, Images
SearchBlog, Laurie Sullivan - Monday, January 16, 2012
Vertical Search Works (VSW) officially launched Friday its semantic search and advertisi ...
- Healthy Lifestyles Trail Other Family Priorities
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
As marketers of products for children and families are increasingly discovering, fami ...
- U.S. Obesity Down A Bit In 2011
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
A new Gallup report shows that obesity in America declined slightly betwe ...
- PB Cheerios Drives Parents Nuts
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Parents of children who have peanut allergies are concerned, to say t ...
- 'Dissed' WWE Star Embraces Fruity Pebbles
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2012
John Cena -- and an instant-win promotion offering grand prizes that inclu ...
- Hostess Brands: Back In Bankruptcy Court
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2012
Hostess has continued to struggle since emerging from that first restructuring. T ...
- Boomers Lament The Woes At Hostess Brands
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 12, 2012
Karlene Lukovitz neatly sums up the issue that has landed Hostess Bran ...
- Tech, Food Brands Most Effective On TV During 2011
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2012
Microsoft Kinect was the most effective television brand advertiser overall in 201 ...
- Doritos Goes Viral For 'Crash' Campaign
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Doritos is on the home stretch of its yearly campaign, which ...
- 12 Consumer Trends Affecting Food/Beverages
Marketing Daily, Karlene Lukovitz - Tuesday, January 3, 2012
Here are 12 consumer trends that food/beverage makers should be attuned ...
- Social, Mobile Hotter Than Ever in 2011
Marketing Daily, Karlene Lukovitz - Friday, December 30, 2011
Social media and mobile marketing continued to heat up in the food/bevera ...
- Granola Cereal Goes National
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 29, 2011
McCabe's Granola, the all-natural cereal launched by two University of Cincinnati gradua ...
- Softer Diet Industry Guns For Tubby Men
Marketing Daily, Sarah Mahoney - Wednesday, December 28, 2011
The shift toward men is due to slower growth in the indust ...
- Lempert: Boomers, Men Will Shape Food Trends
Marketing Daily, Karlene Lukovitz - Wednesday, December 28, 2011
The buying power of Baby Boomers and the increasing roles of m ...
- Special K Offers Customized Weight-Loss Solutions
Marketing Daily, Karlene Lukovitz - Friday, December 23, 2011
Designed by RazorFish, the program also offers registrants/participants access to support fr ...
- General Mills Launches Lactose-Free Yoplait
Marketing Daily, Karlene Lukovitz - Friday, December 23, 2011
The new Yoplait lactose-free line will launch in late January in t ...
- Orbit App Lets Facebook Fans Design Packages
Marketing Daily, Karlene Lukovitz - Thursday, December 22, 2011
The brand is encouraging fans to create individually customized package designs usi ...
- Healthy Kids' Eating Habits Start at Home
Marketing: Health, Anne Marie Kelly - Friday, December 23, 2011
The apple doesn't fall far from the tree when it comes ...
- Retail Pizza Launch Celebrates Gluten-Free
Marketing Daily, Karlene Lukovitz - Wednesday, December 21, 2011
Garlic Jim's -- a new, gluten-free retail frozen pizza line from t ...