- Digital Maven Bonin Bough Leaving PepsiCo For Kraft
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Bonin Bough, currently global director of digital and social media at PepsiC ...
- Cabot Creamery Launches Volunteer App
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Cabot Creamery is launching Reward Volunteers, a mobile app allowing volunteers ...
- Kraft Twitter Promo Features Ted Williams
Marketing Daily, Karlene Lukovitz - Monday, February 13, 2012
Kraft Macaroni & Cheese is employing the "golden voice" of Ted Willia ...
- McDonald's Bows To Pressure On Treatment Of Sows
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 14, 2012
In another instance of activists stepping up pressure on a keystone market ...
- Stonyfield Launches YoKids Greek; Ties In With Movie
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Stonyfield has launched YoKids Greek yogurt, and announced tie-ins with the ...
- Whole Foods Sales Up 8.7%; More Expansion Planned
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
Whole Foods Markets says same-store sales climbed 8.7% in its fiscal fir ...
- Diamond Foods Puts CEO, CFO On Leave
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 9, 2012
Diamond Foods Inc., one of the world's largest snack companies, placed i ...
- Nielsen: Doritos' Baby Ad Pulls Top Bowl Results
Marketing Daily, Karlene Lukovitz - Wednesday, February 8, 2012
Doritos' "Sling Baby" ad earned the "rare distinction" of being both t ...
- McCormick To Open First Spice Store
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2012
Spice marketer McCormick & Co. is setting up shop. It plans ...
- Sunkist Campaign Takes On Cold and Flu Season
Marketing Daily, Karlene Lukovitz - Wednesday, February 8, 2012
Sunkist Growers' new campaign seeks to remind consumers about Vitamin C's pow ...
- Walmart Leaps Into Labeling Fray
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2012
Walmart has taken the wraps off its "Great For You" healthy-food labe ...
- Tic Tac Offers AR App Experiences
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
The outdoor and print ads highlight facts about daily activities, such ...
- Chocolate Twinkies Now A Permanent Hostess Item
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
Thanks to strong consumer uptake, Hostess has made Chocolate Creme Twinkies, fir ...
- Big G Combines Retro Packages, Atari Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
"Our consumers love the nostalgic aspect - it takes them back ...
- MediaCom Gets The 'Works,' Subway Consolidates Digital
MediaDailyNews, Steve McClellan - Monday, February 6, 2012
MediaCom's Subway restaurant media account just got a little heftier. The W ...
- Brand Experience, Values Increasingly Drive Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 6, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- General Mills CMO On Digital Initiatives
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Mark Addicks, CMO for General Mills, wants to reinvent food packaging, especial ...
- General Mills CMO On Digital Initiatives
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Mark Addicks, CMO for General Mills, wants to reinvent food packaging, especial ...
- Kraft's BelVita Launch Kicks Off With Pre-Bowl Spot
Marketing Daily, Karlene Lukovitz - Wednesday, February 1, 2012
The humorous, 30-second spot, taglined "Power Up, People," portrays a pair ...
- Kraft Restructures Corporate Media; Stewart Out
Marketing Daily, Nina Lentini - Thursday, February 2, 2012
Veteran marketer and agency executive Mark Stewart, currently vice president global med ...
- Nick Jonas and Quaker Granola Bars Crown A "Quaker Chewy Superstar."
Video Critique, Larry Dobrow - Thursday, February 2, 2012
As a person who writes things for the Internet and mostly receiv ...
- Mr. Clean, Sargento, J&J Launches Get The Nod
Marketing Daily, Karlene Lukovitz - Monday, January 30, 2012
Which new 2011 products were considered best by the consumers who u ...
- Ball Park: Men 'Easier Fed Than Understood'
Marketing Daily, Karlene Lukovitz - Friday, January 27, 2012
The campaign spans TV, print, digital, social media, in-store activations and publ ...
- USDA Releases New School Meals Nutrition Standards
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
The new nutrition standards call for USDA-subsidized breakfasts and lunches to off ...
- Study: Body Processes HFCS, Sugar Differently
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
A new study has found that there are differences in how t ...
- New DiSpirito Show Launches In Fall
MediaDailyNews, Fern Siegel - Tuesday, January 24, 2012
Bellum Entertainment has teamed with celebrity chef Rocco DiSpirito to launch ...
- General Mills Ties Into 3D 'Star Wars' Release
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2012
The Force will be with General Mills' Big G Cereals starting ...
- YoCrunch Launches Greek Parfaits
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2012
YoCrunch has launched a line of Greek parfait cups meant to ser ...
- McCormick Spices Advertising With Health Claims
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
McCormick & Co.'s has traditionally focused on flavor. The 123-year-old company h ...
- Boomer Consumer Aging Out?
Engage:Boomers, Derek Dunham - Monday, January 23, 2012
Aside from exercise, a popular New Year's resolution is "eating better." ...