- 'Frank' Admissions In Hot Dog Lawsuit Case
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
Trial got underway Monday in the case of Kraft vs. Sara Le ...
- Sara Lee Deli Gets Integrated
Marketing Daily, Karlene Lukovitz - Monday, August 15, 2011
Taglined "Meat Brought to Perfection," the campaign seeks to build trial ...
- Kraft Using 'Emotional Profiling'
Marketing Daily, - Monday, August 15, 2011
For three years, Kraft Foods has been developing a sophisticated new resear ...
- Walkers Crisps Drops Lineker As Face Of Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 15, 2011
Walkers Crisps has dropped former British footballer Gary Lineker, who for ...
- Whole Foods Opens Its First Wellness Club
Marketing Daily - Top of the News, Thom Forbes - Monday, August 15, 2011
"If you know what's good for you ... " is a phra ...
- Ben & Jerry's Serves Up Tweets
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 12, 2011
Noelle Pirnie, senior global marketing manager at Unilever's Ben & Jerry's, offe ...
- 'Functional' Foods: Consumption Lags Awareness
Marketing Daily, Karlene Lukovitz - Thursday, August 11, 2011
While consumer awareness -- and sales -- of "functional" foods and beverag ...
- Sara Lee's Price Hikes Impact Latest-quarter Results
Marketing Daily, - Friday, August 12, 2011
Sara Lee Corp.'s 10.5% higher suggested retail prices versus the same year-a ...
- What's Behind Dannon Greek's Oikos Rebranding?
Marketing Daily, Karlene Lukovitz - Thursday, August 11, 2011
While the product's formula isn't being changed, with new branding -- ...
- Sunsweet Growers Acquires Function Drinks
Marketing Daily, - Wednesday, August 10, 2011
Sunsweet Growers Inc. has acquired Function Drinks, a Southern Calfornia-based maker ...
- Team Epic Wins Panera Bread's College Account
MediaDailyNews, - Wednesday, August 10, 2011
Team Epic, part of Aegis Media, will develop a college ambassador progr ...
- Junk Food Still Bulk Of TV Ads Viewed By Kids
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 10, 2011
A new study says that while kids are seeing fewer sugary, fat ...
- 7-Eleven And Orbit Gum Offer Free Redbox Rentals
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 10, 2011
7-Eleven and Orbit Gum are offering codes for free movie rentals fr ...
- Jimmy Dean, Hillshire Expand Social Media Outreach
Marketing Daily, Karlene Lukovitz - Tuesday, August 9, 2011
The brands, making their second appearance at the show, were diamond (highest-leve ...
- Main Meal: Allrecipes.com Buys Food Wishes
Online Media Daily, Gavin O'Malley - Tuesday, August 9, 2011
Marking the Web's latest culinary content grab, Allrecipes.com, a Reader's Digest compan ...
- 7-Eleven, Twix, Guard Sponsor WWE Summer Slam
Marketing Daily, - Monday, August 8, 2011
WWE says 7-Eleven is set to be the presenting sponsor and Tw ...
- Gluten-free Hits Prime Time
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
Smart Balance, one of the major makers of heart-healthy food products, ...
- Functional Foods See Growing Awareness Refresh
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
Blogger Bob Vosburgh points out that a new poll from the 20 ...
- Butterfinger Recruits UGC For Rob Lowe Movie
Marketing Daily, Karlene Lukovitz - Friday, August 5, 2011
"Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-bas ...
- 'Friends of Elsie' Is On the Move
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2011
The campaign -- which includes regional cable television, national magazine print ad ...
- Kraft Singles: Grocery, Snacks Businesses Sliced In Two
Marketing Daily - Top of the News, Thom Forbes - Friday, August 5, 2011
Bowing to shareholder activists, Kraft's CEO changed her "bigger-is-better" mind yesterday a ...
- Kraft To Split
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 4, 2011
The company will be divided into one that sells candy and snac ...
- 54% of Food/Beverage Makers Don't Measure Social Media
Marketing Daily, - Wednesday, August 3, 2011
More than half (54%) of 500 food and beverage company executives respondi ...
- Junk Food Ad Loophole: Product Placement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
Companies that have pledged not to market unhealthy food and drinks direct ...
- FDA Reopens Gluten-free Labeling Comment Period
Marketing Daily, - Tuesday, August 2, 2011
The U.S. Food and Drug Administration has reopened the comment period f ...
- Chiquita Brands Partnering With Disney
Marketing Daily, - Tuesday, August 2, 2011
Chiquita Brands International and Walt Disney World Resort have signed a multi-ye ...
- Land O' Lakes Launches Cinnamon Butter Spread
Marketing Daily, - Tuesday, August 2, 2011
Land O' Lakes is launching Cinnamon Sugar Butter Spread. The product featur ...
- It Takes A New Agency To Sell A Process-verified Chicken
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 3, 2011
Aw, c'mon. This is what Perdue has come to? A press relea ...
- Spanfeller Media Group Gets $6 Million
Online Media Daily, - Tuesday, August 2, 2011
Spanfeller Media Group has received $6 million in a second-round funding, whi ...
- U.S. Natural/Organic Sales Jumped 9% In '10
Marketing Daily, - Monday, August 1, 2011
U.S. sales of natural/organic food and beverages grew 9%, to nearly $ ...