- Kraft Singles: Grocery, Snacks Businesses Sliced In Two
Marketing Daily - Top of the News, Thom Forbes - Friday, August 5, 2011
Bowing to shareholder activists, Kraft's CEO changed her "bigger-is-better" mind yesterday a ...
- Kraft To Split
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 4, 2011
The company will be divided into one that sells candy and snac ...
- 54% of Food/Beverage Makers Don't Measure Social Media
Marketing Daily, - Wednesday, August 3, 2011
More than half (54%) of 500 food and beverage company executives respondi ...
- Junk Food Ad Loophole: Product Placement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
Companies that have pledged not to market unhealthy food and drinks direct ...
- FDA Reopens Gluten-free Labeling Comment Period
Marketing Daily, - Tuesday, August 2, 2011
The U.S. Food and Drug Administration has reopened the comment period f ...
- Chiquita Brands Partnering With Disney
Marketing Daily, - Tuesday, August 2, 2011
Chiquita Brands International and Walt Disney World Resort have signed a multi-ye ...
- Land O' Lakes Launches Cinnamon Butter Spread
Marketing Daily, - Tuesday, August 2, 2011
Land O' Lakes is launching Cinnamon Sugar Butter Spread. The product featur ...
- It Takes A New Agency To Sell A Process-verified Chicken
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 3, 2011
Aw, c'mon. This is what Perdue has come to? A press relea ...
- Spanfeller Media Group Gets $6 Million
Online Media Daily, - Tuesday, August 2, 2011
Spanfeller Media Group has received $6 million in a second-round funding, whi ...
- U.S. Natural/Organic Sales Jumped 9% In '10
Marketing Daily, - Monday, August 1, 2011
U.S. sales of natural/organic food and beverages grew 9%, to nearly $ ...
- Wal-Mart Banking On Sustainability Of Local Food
Marketing Daily - Top of the News, Thom Forbes - Monday, August 1, 2011
Consumers may say that they want to eat healthier foods that a ...
- The Quest For Better-For-You Products And The New MyPlate
Marketing: Health, Rich Goldblatt - Friday, July 29, 2011
Call it a food trend with a very healthy following. ...
- Kraft Changes Agencies Again
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Kraft is changing agencies on its Trident gum brand. JWT, a un ...
- Famed Chef Helps Safest Choice Eggs-plain Benefits
Marketing Daily, Karlene Lukovitz - Wednesday, July 27, 2011
The first two videos feature Giuliano Hazan using Safest Choice in prepari ...
- NPD: Portion Control of Growing Concern
Marketing Daily, - Wednesday, July 27, 2011
Consumers in general -- and Gen X-ers in particular -- are increasing ...
- Leading Makers To Use Cash For Acquisitions
Marketing Daily, Karlene Lukovitz - Tuesday, July 26, 2011
Despite the economy and trends to the contrary in other industries, leadi ...
- Kraft Cheese Teams With International Chili Society
Marketing Daily, - Monday, July 25, 2011
Kraft Natural Cheese has formed a partnership with the International Chili Socie ...
- Greek Gods Yogurt Inks Karnazes As Spokesperson
Marketing Daily, - Monday, July 25, 2011
The Greek Gods yogurt has signed Dean Karnazes as its new spokesper ...
- (Dis)Agreement: As American As Apple Pie (à la Mode)
Marketing Daily - Top of the News, Thom Forbes - Monday, July 25, 2011
The looming budget disaster is being nudged in the headlines by anoth ...
- ABC Milks BoxTop Media
MediaDailyNews, David Goetzl - Wednesday, July 20, 2011
An ABC rep firm has inked a deal to begin selling invento ...
- Applebee's Franchisees Use Facebook To Up Customer Service
Online Media Daily, Gavin O'Malley - Tuesday, July 19, 2011
Applebee's has been working with social media management system provider Expion ...
- Next Up: Portioned Packaging; Dark Spirits Flavoring
Marketing Daily, Sarah Mahoney - Monday, July 18, 2011
"As companies respond to the new U.S. nutrition guidelines, it appears th ...
- Industry Unveils New Marketing-to-Kids Standards
Marketing Daily, Karlene Lukovitz - Friday, July 15, 2011
The new standards, while not specifically described as such, are clearly intend ...
- Coalition Takes On Kids' Marketing Proposal
Marketing Daily, Karlene Lukovitz - Thursday, July 14, 2011
The food, advertising, media and restaurant industries, now formally cooperating in ...
- Health Organizations Want Federal Nutrition Database
Marketing Daily, - Wednesday, July 13, 2011
Twenty-five local government health agencies plus consumer advocacy groups such as Consume ...
- Menchie's Frozen Yogurt Makes Toys Offer Permanent
Marketing Daily, Karlene Lukovitz - Tuesday, July 12, 2011
Menchie's is not in the business of selling frozen yogurt, but t ...
- Wonka Gets YouTubed: Oompa Loompas Overlooked
VidBlog, Steve Smith - Wednesday, July 13, 2011
In addition to trying to demonstrate that the largest video destination ...
- Coke 'Shape' Ad Leads Q2 Ace Effectiveness Scores
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
The ad, which pulled a 670 Ace score compared to the bevera ...
- Campbell, In The Soup, Discusses Its Strategy Today
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 12, 2011
Campbell Soup has an analyst's meeting this morning -- the first f ...
- Menu Labels: Groups Battle Over Compliance Scope
Marketing Daily, Karlene Lukovitz - Thursday, July 7, 2011
Various groups have now filed responses to the Food and Drug Administration ...