- Coke 'Shape' Ad Leads Q2 Ace Effectiveness Scores
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
The ad, which pulled a 670 Ace score compared to the bevera ...
- Campbell, In The Soup, Discusses Its Strategy Today
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 12, 2011
Campbell Soup has an analyst's meeting this morning -- the first f ...
- Menu Labels: Groups Battle Over Compliance Scope
Marketing Daily, Karlene Lukovitz - Thursday, July 7, 2011
Various groups have now filed responses to the Food and Drug Administration ...
- Eco Brands Join For Back-To-School Promo
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2011
"Annie's often works with like-minded companies to create great campaigns, but th ...
- Bill Looks to Quash Marketing to Kids Guidelines
Marketing Daily, - Thursday, July 7, 2011
The food and advertising industries are rooting for passage of a n ...
- FDA Hones In On Marketing To Kids
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
The Federal Trade Commission has its sights set on food marketing ...
- McCormick Brands In Social Media Push
Marketing Daily, Karlene Lukovitz - Thursday, July 7, 2011
The brands' fans are already big on using social media to sha ...
- EU Expected to Approve Stevia
Marketing Daily, - Wednesday, July 6, 2011
European Union governments have authorized used of stevia sweeteners in some food ...
- Entenmann Mentions Casey Anthony Verdict In Twitter?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 6, 2011
Entenmann's hashtag #notguilty seems to suggest the company is making a comme ...
- Hillshire Farm Spoofs Women's Secret Motivations
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
- Entenmann's Hashtag Surfing Fail
The Social Graf, Erik Sass - Wednesday, July 6, 2011
Words are tricky things. In the abstract, they have a simple, self-evide ...
- Gardein Parties, Issues Meatless Challenge
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
Garden Protein International, makers of the Gardein line of meat-free foods, ...
- Big Brands Piloting In-Store 3GTV Networks
Marketing Daily, Karlene Lukovitz - Wednesday, June 29, 2011
The in-store media platform -- being touted as a breakthrough in t ...
- Peltz Re-engages As Kraft Heats Up Social Engagement
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 30, 2011
All the recent activity at Kraft Foods finally caught my fancy th ...
- Blekko Slashes Foodily Searches
SearchBlog, Laurie Sullivan - Thursday, June 30, 2011
Will slashtags become the best friend forever of niche search engines looki ...
- Americans Like 'All Natural'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Some Americans look for such claims as "natural," "organic" and "grown ...
- Purina Pro Plan Contest Honors Rescue Pets
Marketing Daily, Tanya Gazdik - Tuesday, June 28, 2011
The winning rescue organization, pet and owner will win a trip ...
- Trident Vitality Offers IOS Digital Toy App
Marketing Daily, - Tuesday, June 28, 2011
Trident Vitality has launched what the company describes as the first brand-creat ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- Korea's Top Noodle Maker In Hot Water
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 27, 2011
Korea's fair trade officials have hit top South Korean noodle maker Nongsh ...
- Actimel Uses The Toaster As A Branding Device -- Literally
Creative Media Blog, Amy Corr - Monday, June 27, 2011
Have you had your Actimel today? If not, check your toast. ...
- Chiquita, 'Rio' Web Partnership Delivers Big Results
Marketing Daily, Gavin O'Malley - Monday, June 27, 2011
"We wanted a smart yet engaging media campaign around the Chiquita R ...
- Oscar Mayer Launches Sandwich Combinations
Marketing Daily, - Thursday, June 23, 2011
Kraft Foods has launched Oscar Mayer Sandwich Combinations. The refrigerated product offe ...
- Mentos Hires Social Agency To Tout New Gum
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 23, 2011
Perfetti Van Melle has hired The Martin Agency in Richmond, Va., ...
- Cadbury Ad Not Racist, ASA Says
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 22, 2011
Cadbury's ad campaign comparing model Naomi Campbell to a bar of chocola ...
- GMA/PwC: Digital Key In Driving CPGs' Recovery
Marketing Daily, Karlene Lukovitz - Tuesday, June 21, 2011
Every one of the 148 food/beverage/consumer products companies analyzed (using publicly availab ...
- ACSI: Delta Plunges In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2011
Customer satisfaction results for five industries show improvement for dining and lodgin ...
- Kraft Mac & Cheese Offers 'Macsurance'
Marketing Daily, Karlene Lukovitz - Monday, June 20, 2011
The concept, based on make-believe "insurance" certificates (which come with coupons), buil ...
- Winning Cannes Like Taking Candy From The Rabble
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 21, 2011
The Cannes Lions often jolt us out of our own jingoistic PO ...
- A Whopper Of A Channel -- For Viewers With a Taste for Static TV
Creative Media Blog, Amy Corr - Monday, June 20, 2011
Yule Log. Rotisserie chicken. Whopper sandwiches. Or, things you can watch ...