- Brand Keys: Loyalty Now Hinges On 'Delight'
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
Today, the brands across all categories that are knocking the ball o ...
- Newman's Own Partners With VolunteerMatch
Marketing Daily, Tanya Gazdik - Sunday, February 6, 2011
The alliance, "Nourish the Good," has a dedicated Web site. Registrants recei ...
- Kraft Snacks Warm Fans Up For The Big Game
Marketing Daily, Karlene Lukovitz - Thursday, February 3, 2011
"As part of our strategy to step up our investment in o ...
- Nestle, General Mills Open Cereal Innovation Center
Marketing Daily, - Wednesday, February 2, 2011
Located in Orbe, Switzerland, the new $50-million facility will focus on innovatio ...
- What's Up With DiGiorno's Pseudo-Secret Launches?
Marketing Daily, Karlene Lukovitz - Thursday, February 3, 2011
Further marketing efforts have been limited to more occasional posts from t ...
- Yumnuts Offers Giveaway For Valentine's Day
Marketing Daily, - Wednesday, February 2, 2011
Yumnuts is offering consumers a chance to celebrate the person that th ...
- Taco Bell's Meat Is Par For The QSR Course
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
A lawsuit that has consumers wondering what's in the taco shell ...
- Mattel, General Mills Fuel Hot Wheels Fantasy
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
"The four cars are unique and exclusive to General Mills," Ed Horas ...
- Stonyfield Touts Oikos Via Health Club Media Network
Marketing Daily, - Tuesday, February 1, 2011
Stonyfield Farm promotes its Oikos Organic 0% fat Greek yogurt via Heal ...
- Kellogg Crunchy Nut: Taste As #1 Message
Marketing Daily, Karlene Lukovitz - Monday, January 31, 2011
"We're kind of debunking the notion that only children want great-tasting cereal ...
- How Would You Influence People To 'Eat Less'?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 1, 2011
During the short question-and-answer period that followed the press conference announcing t ...
- ConAgra Launches Online Cooking School
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
The eight-week series of live blogging classes and discussions will be host ...
- Girl Scouts: Web Marketing Okay, But Not Online Cookie Sales
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
The Girl Scouts of the USA still officially prohibits members from selli ...
- Sara Lee Confirms It Will Cleave Business Units
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
Sara Lee's board says it will split its food and beverage business ...
- Barr, Lewis Star In Snickers' Super Bowl Spot
Marketing Daily, - Friday, January 28, 2011
This year, Richard Lewis and Roseanne Barr will carry the Snickers messa ...
- Healthier Food Ad Messages Generate Big Media Buzz
Marketing Daily, Wayne Friedman - Friday, January 28, 2011
Healthier messaging from big fast-food and confection companies is getting women ...
- Nestle Working On Brain Food To Help People Control Overeating
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 27, 2011
Nestle SA researchers are trying to develop new kinds of food th ...
- As Consumer Prices Head Up, No Brand Is Safe
Marketing Daily, Karl Greenberg - Wednesday, January 26, 2011
Just as the economy is clawing its way out of the dit ...
- Who Buys Fat-free Food?
Marketing Daily, - Thursday, January 27, 2011
Top 10 DMAs in which reside adults who buy foods labeled ...
- NPD: 50% Of Consumers Check Nutrition Facts Label
Marketing Daily, Karlene Lukovitz - Wednesday, January 26, 2011
With the food industry's new "Nutrition Keys" front-of-pack label making news, markete ...
- Industry's FOP Label System Draws Heavy Flak
Marketing Daily, Karlene Lukovitz - Tuesday, January 25, 2011
The objections focused on accusations that the initiative amounts to a self-servi ...
- Chia: Pet Superfood Of The Day
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 26, 2011
I can't believe that there are no
M&M's with Chia See ...
- Food Industry Unveils Front-Of-Pack Label System
Marketing Daily, Karlene Lukovitz - Monday, January 24, 2011
The system -- to be used by store brands, as well ...
- Kozy Shack Intros Kids' Pudding
Marketing Daily, - Monday, January 24, 2011
Kozy Shack has launched CowRageous!, a line of low-fat, all-natural snack puddin ...
- Sabra Exotic-Trip Winner Stars In Webisodes
Marketing Daily, Karlene Lukovitz - Friday, January 21, 2011
"Ray, who had not previously traveled outside of the U.S., embraced everythi ...
- Vegan Diets More Mainstream
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 21, 2011
In a 2009 survey, advocates at the not-for-profit Vegetarian Resource Group report ...
- Viewers Put Food TV On Back Burner
Around the Net In Media, Fern Siegel - Friday, January 21, 2011
Food Network and sister network HGTV -- Scripps Networks' two biggest money-make ...
- It's Walmart's Ball, And It's Changing The Game
Marketing Daily - Top of the News, Thom Forbes - Friday, January 21, 2011
It's getting hard to not like Walmart, or at least the w ...
- Kellogg Commits to Global Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 20, 2011
Kellogg has tapped marketing firm Brand Learning to lead a study ...
- Coca-Cola Marketing Strong, But Kraft Is Shaky
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 20, 2011
Research firm Datamonitor compiled a list of successful consumer-packaged goods last yea ...