- Kraft Singles Pairs Up With Disney On Ice
Marketing Daily, Karlene Lukovitz - Monday, January 10, 2011
Expanding on its "family fun" programs, Kraft Singles has partnered with Disn ...
- Kraft Fight Hunger Bowl Features 'Cookie Toss'
Marketing Daily, Karlene Lukovitz - Friday, January 7, 2011
In a clever departure from a more traditional coin toss, the captai ...
- Homeless Man Is New Voice Of Kraft Mac 'n' Cheese
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 7, 2011
A Kraft spokesperson says the company saw a YouTube video about T ...
- Poultry Icon Tyson Loses Battle With Cancer
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 7, 2011
Donald Tyson, 80 was the son of Tyson Foods' founder John Tys ...
- At The CES: Reese's Intros Its Dime-sized Minis
Marketing Daily, Aaron Baar - Thursday, January 6, 2011
"When you think about it, there are Intel chips, and we ha ...
- Atkins Expands Dieter Resources, Ad Campaign
Marketing Daily, Karlene Lukovitz - Thursday, January 6, 2011
Atkins Nutritionals, Inc.'s New Year's marketing resolutions call for continuing a fre ...
- PepsiCo Pulls Controversial Video Entry From Site
Marketing Daily, Karlene Lukovitz - Wednesday, January 5, 2011
The video entry that has caused the stir, "Feed the Flock," sho ...
- Snickers PB Squared Set For Big Launch
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
The product's campaign, which will span TV, print and online advertising, in-sto ...
- To Be Or Not To Be, Sara Lee?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 4, 2011
Investors say the Downers Grove, Ill.-based Sara Lee will be broken ...
- DeMet's Acquires TrueNorth From Frito-Lay
Marketing Daily, - Monday, January 3, 2011
DeMet's, whose existing confections products include Turtles, Flipz, Treasures and Stixx, a ...
- Food Advertising 2.0: A Guide to Engaging Consumers Based On Their Values, Beliefs and Attitudes
Online Media Daily, Bryan Gernert - Tuesday, January 4, 2011
With so much focus on obesity, sugar and salt consumption, soda tax ...
- Food For Thought: Social Media Innovations Galore
Marketing Daily, Karlene Lukovitz - Friday, December 31, 2010
Twenty eleven saw food/beverage and restaurant brands pulling out the innovation sto ...
- Cross-Media Case Study: Snack Attack
OMMA Magazine, Christine Champagne - Wednesday, December 29, 2010
For many years, people ate plain old carrots, and they liked the ...
- USDA To Require Meat Labels In 2012
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 30, 2010
The U.S. Department of Agriculture will soon require that 40 of t ...
- A Product With Egg On Its Face
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 30, 2010
It's amazing how a food as simple as an egg can ...
- Nutrisystem Opts For Testimonials Over Celebs
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 29, 2010
Nutrisystem is opting for actual customers instead of endorsers with celebrity credential ...
- Special K Inspires With 'Gain By Losing' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, December 28, 2010
The Special K Challenge's fundamentals are the same, but the campaign encourag ...
- Who Eats Organic Foods?
Marketing Daily, - Wednesday, December 29, 2010
Top 10 DMAs in which reside adults who agree with the statemen ...
- Special K Campaign 'Gains' Confidence, Loses Weight
MediaDailyNews, Karlene Lukovitz - Tuesday, December 28, 2010
This new year, Special K is putting its familiar, two-week weight lo ...
- Here Are Two Words You Don't Often See Together: Frito-Lay, Natural Ingredients
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 28, 2010
The world's largest snack maker is jumping into the health craze ...
- Mars Sets Sights On Super Bowl 2012 With 2011 Instant Win Game
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 28, 2010
Super Bowl XLV is just over a month away, but Mars Chocola ...
- Buy Of Kettle Brand Helps Fatten Diamond Foods' Profits
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 28, 2010
Sales were up 19% in fiscal 2010, thanks in large part ...
- Jenny Craig Revs Up New Program
Marketing Daily, Sarah Mahoney - Monday, December 27, 2010
The launch comes just weeks after Weight Watchers, the industry leader, kick ...
- Post Lowers Sugar In Two Pebbles Varieties
Marketing Daily, Karlene Lukovitz - Monday, December 27, 2010
Post, which reports that all Pebbles varieties are cholesterol-free, low in f ...
- Lundberg, 'Eating Well' Pair For 'Rice To The Occasion'
Marketing Daily, Tanya Gazdik - Thursday, December 23, 2010
The Richvale, Calif.-based producer of organic rice and rice products is givi ...
- U.K. Burger King Bows Sprout Surprise Whopper
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 23, 2010
Paul Rowland, culinary development manager at Burger King UK said: "We . ...
- Pop-Tarts World Will Be Toast On Dec. 31
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 23, 2010
The Manhattan theme store for the breakfast pastry is closing for go ...
- Weight Watchers Adds Kitchen Companion IPad App
Marketing Daily, Karlene Lukovitz - Wednesday, December 22, 2010
The Weight Watchers Kitchen Companion, is designed to deliver both, by combini ...
- Food Safety Bill Puts Onus On Prevention Rather Than Cure
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 22, 2010
President Obama could sign the bill into law as early as toda ...
- Food Safety Bill Gets Last-Minute Save
Marketing Daily, - Monday, December 20, 2010
Senate majority leader Harry Reid (D-Nev.) led the push to save t ...