- Oreo Double Stuf, Sports Stars Flash Boston, L.A.
Marketing Daily, Karlene Lukovitz - Thursday, January 20, 2011
In one of many efforts designed to generate maximum awareness and engageme ...
- Chobani Intros Greek Yogurt For Kids
Marketing Daily, - Wednesday, January 19, 2011
Leading Greek yogurt maker Chobani has launched a kids' product line, Choba ...
- Taking A Fork To Pessimism
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 20, 2011
When I write about high-tech gizmos like the
Intel/Kraft Meal Planni ... - GAO: FDA Needs More Probe Power Re Certain Claims
Marketing Daily, Karlene Lukovitz - Tuesday, January 18, 2011
A new study from the U.S. Government Accountability Office concludes that t ...
- Coca-Cola Japan Intros Virtual Vending Prize Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 18, 2011
Now through Feb. 13, members of the region's Coca-Cola Park loyalty cl ...
- Pacific Natural Foods To Redesign Packaging
Marketing Daily, - Tuesday, January 18, 2011
Tualatin, Ore.-based natural food and beverage maker Pacific Natural Foods will redesi ...
- Kraft Says It Will Keep Organic Chocolate Brand Green & Blacks
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 18, 2011
Kraft Foods says it has no plans to spin off U.K.-based organ ...
- Cabot Soup Swap Mixes Events, Social Media
Marketing Daily, Karlene Lukovitz - Monday, January 17, 2011
Cabot Creamery can't spend millions on media campaigns for its award-winning cheese ...
- Fisher Is Latest Celeb Jenny Craig Spokesperson
Marketing Daily, Tanya Gazdik - Monday, January 17, 2011
Actress Carrie Fisher is using Jenny Craig's new Metabolic Max program, t ...
- Big Sister Is Planning Your Dinner
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 18, 2011
When I first read about a new device that scans your fa ...
- Got Eggs? Grey Breaks Them Online, On TV Too
Online Media Daily, - Monday, January 17, 2011
The American Egg Board today will break a new national online a ...
- New School Nutrition Standards Proposed
Marketing Daily, - Thursday, January 13, 2011
The U.S. Dept. of Agriculture has released a proposal that would dramatical ...
- When The Chips Are Down, Partner With A Celebrity Chef
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 12, 2011
If you'd told me in September 2007, when I was co-founding Tow ...
- Kraft Singles Pairs Up With Disney On Ice
Marketing Daily, Karlene Lukovitz - Monday, January 10, 2011
Expanding on its "family fun" programs, Kraft Singles has partnered with Disn ...
- Kraft Fight Hunger Bowl Features 'Cookie Toss'
Marketing Daily, Karlene Lukovitz - Friday, January 7, 2011
In a clever departure from a more traditional coin toss, the captai ...
- Homeless Man Is New Voice Of Kraft Mac 'n' Cheese
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 7, 2011
A Kraft spokesperson says the company saw a YouTube video about T ...
- Poultry Icon Tyson Loses Battle With Cancer
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 7, 2011
Donald Tyson, 80 was the son of Tyson Foods' founder John Tys ...
- At The CES: Reese's Intros Its Dime-sized Minis
Marketing Daily, Aaron Baar - Thursday, January 6, 2011
"When you think about it, there are Intel chips, and we ha ...
- Atkins Expands Dieter Resources, Ad Campaign
Marketing Daily, Karlene Lukovitz - Thursday, January 6, 2011
Atkins Nutritionals, Inc.'s New Year's marketing resolutions call for continuing a fre ...
- PepsiCo Pulls Controversial Video Entry From Site
Marketing Daily, Karlene Lukovitz - Wednesday, January 5, 2011
The video entry that has caused the stir, "Feed the Flock," sho ...
- Snickers PB Squared Set For Big Launch
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
The product's campaign, which will span TV, print and online advertising, in-sto ...
- To Be Or Not To Be, Sara Lee?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 4, 2011
Investors say the Downers Grove, Ill.-based Sara Lee will be broken ...
- DeMet's Acquires TrueNorth From Frito-Lay
Marketing Daily, - Monday, January 3, 2011
DeMet's, whose existing confections products include Turtles, Flipz, Treasures and Stixx, a ...
- Food Advertising 2.0: A Guide to Engaging Consumers Based On Their Values, Beliefs and Attitudes
Online Media Daily, Bryan Gernert - Tuesday, January 4, 2011
With so much focus on obesity, sugar and salt consumption, soda tax ...
- Food For Thought: Social Media Innovations Galore
Marketing Daily, Karlene Lukovitz - Friday, December 31, 2010
Twenty eleven saw food/beverage and restaurant brands pulling out the innovation sto ...
- Cross-Media Case Study: Snack Attack
OMMA Magazine, Christine Champagne - Wednesday, December 29, 2010
For many years, people ate plain old carrots, and they liked the ...
- USDA To Require Meat Labels In 2012
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 30, 2010
The U.S. Department of Agriculture will soon require that 40 of t ...
- A Product With Egg On Its Face
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 30, 2010
It's amazing how a food as simple as an egg can ...
- Nutrisystem Opts For Testimonials Over Celebs
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 29, 2010
Nutrisystem is opting for actual customers instead of endorsers with celebrity credential ...
- Special K Inspires With 'Gain By Losing' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, December 28, 2010
The Special K Challenge's fundamentals are the same, but the campaign encourag ...