- Campbell Putting An End To Its Salty Language
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
Enough-already with the low-salt marketing message, says Campbell Soup; it's not movi ...
- Talking Turkey: How Popular Taste Created Tomorrow's Dinner
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
Talk about a consumer-driven product, trust me that there's more here th ...
- ConAgra, Mars Launch Peter Pan/M&M Campaign
Marketing Daily, - Tuesday, November 23, 2010
The campaign, running now through December, centers on three new recipes (Hol ...
- Heinz: Global Marketing Shift Underway
Marketing Daily, Karlene Lukovitz - Saturday, November 20, 2010
H.J. Heinz Company's fiscal 2011 second quarter and first-half results show grow ...
- Tony Horton's Beachbody Bulks Up On Ancillary Products
Around the Net In Brand Marketing, Thom Forbes - Friday, November 19, 2010
Tony Horton is an anomaly, Esmé E. Deprez reports, not only becau ...
- General Mills Focuses On Marketing Efficiency
Marketing Daily, Karlene Lukovitz - Thursday, November 18, 2010
One current emphasis is on reviving Progresso soup growth -- in pa ...
- Campbell Awarded For Social Responsibility
Marketing Daily, - Thursday, November 18, 2010
Campbell Soup Company has been presented a Gold Medal Award for "significa ...
- ACSI Finds Customer Satisfaction Index Dips
Marketing Daily, Karlene Lukovitz - Tuesday, November 16, 2010
Importantly, the food manufacturing industry is far from alone in seeing so ...
- MaggieMoo's Treats Food Bank Donors
Marketing Daily, - Tuesday, November 16, 2010
To mark National Cupcake Day on Dec. 15, the MaggieMoo's Ice Cre ...
- Bravo Scores Best Sunday, Picks Up 'Rocco'
MediaDailyNews, - Tuesday, November 16, 2010
Bravo just scored its best Sunday night in network history across a ...
- Pizza, Fast Breakfasts Take Chill Off Frozen
Marketing Daily, Karlene Lukovitz - Monday, November 15, 2010
Many frozen categories and products have been negatively affected by the continual ...
- Kashi Boxes Carry Recycling Incentive
Marketing Daily, - Monday, November 15, 2010
The boxes feature a promotional call-out, "Recycle This Box to Get Rewards ...
- Dear Grupo Bimbo: To Correct Our Pronunciation Is Futile
Around the Net In Brand Marketing, Thom Forbes - Monday, November 15, 2010
Barbara Brotman writes an open letter to Grupo Bimbo, the Mexican compa ...
- Cisco Co-Founder Sandy Lerner Now Raises $230 Organic Turkeys
Around the Net In Brand Marketing, Thom Forbes - Monday, November 15, 2010
And loses money on every "humane heritage" bird she sells. But it ...
- Major Brands Using New RecycleBank Platform
Marketing Daily, Karlene Lukovitz - Monday, November 15, 2010
MillerCoors and Naked Juice are launching eco-educational initiatives through a new "Lea ...
- Clorox Sees Profit In Ranch-Dipped Pizza, Scented Trash Bags
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 11, 2010
When I see the word Clorox, I think of a laundry bask ...
- Up For Bid: Meister Brau, Braniff, Handi-Wrap, Dozen More
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 10, 2010
I've always found estate sales to be gloomy. Boxes of books wi ...
- Wendy's Hopes Sea Salt Will Spice Up Its French Fries Rep
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 10, 2010
Wendy's will introduce Fast Food Nation tomorrow to a better French fr ...
- Marie Callender's Offers Meal Planner on Facebook
Marketing Daily, - Tuesday, November 9, 2010
The tool enables users to plan "home-style" meals, collaborating with friends a ...
- Consumers Have Difficulty Buying Healthy Eating
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 9, 2010
Healthy foods suffer from a perception that they are not as "tasty&quo ...
- Shopper Marketing Grows Faster Than Digital, Social
Marketing Daily, Sarah Mahoney - Tuesday, November 9, 2010
It may not be as sexy as social media, Internet advertising, ...
- Mr. Peanut Comes Out Of His Yellow Shell, Starts Gabbing
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
After umpteen years, Mr. Peanuts has finally found his voice -- a ...
- New World Pasta Launches Two Campaigns
Marketing Daily, Karlene Lukovitz - Friday, November 5, 2010
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's na ...
- Starbucks Tells Kraft: 'Thanks, Pal, We'll Take It From Here'
Around the Net In Brand Marketing, Thom Forbes - Friday, November 5, 2010
After a 12-year partnership in the grocery aisles, Starbucks is telling Kra ...
- Transparency Issues Among Top '11 CPG Trends
Marketing Daily, Karlene Lukovitz - Thursday, November 4, 2010
Mintel defines one of its 12 key CPG trends in terms ...
- Millennium Launches Campaign For New World Pasta
MediaDailyNews, - Thursday, November 4, 2010
Millennium Communications is developing digital and cross-platform campaigns for New World Pas ...
- Who Forbids Junk Food At Home?
Marketing Daily, - Wednesday, November 3, 2010
Top 10 DMAs in which reside adults who agree with the statemen ...
- In The Raw Takes Offbeat Approach To Recipes
Marketing Daily, Karlene Lukovitz - Wednesday, November 3, 2010
The campaign's print ads feature bold, run-on headlines playing on themes ...
- Dole Plans Rose Parade Float, Sweeps
Marketing Daily, - Wednesday, November 3, 2010
Themed "Living Well in Paradise," the float will celebrate the "aloha spir ...
- Sara Lee Promotional Sweepstakes Hits Home
Marketing Daily, Aaron Baar - Tuesday, November 2, 2010
"Our issue was that competitors were resorting to aggressive pricing," Jim Gelde ...