Data: Chobani Now #1 U.S. Yogurt

  • April 21, 2011
Chobani Greek yogurt is now leading all other yogurt brands in sales, according to SymphonyIRI InfoScan Review data for the 12 weeks ending March 20, 2011 (food, drug and mass channels excluding Wal-Mart).

SymphonyIRI also recently named Chobani as one of the most successful food/beverage CPG brands of 2010.

Sue Viamari, editor of the research firm's Times & Trends, noted that the brand "addresses a range of today's most pressing food-related desires," offering high protein/low-fat/all-natural ingredients, as well as live yogurt cultures, calcium and convenience.  -- Karlene Lukovitz

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