- Wonderful Pistachios Goes For The Twitter Crowd
Marketing Daily, Karlene Lukovitz - Tuesday, November 2, 2010
Most of the new campaign executions rely on what the marketer ter ...
- Del Monte Produce Has Tough Quarter
Marketing Daily, - Tuesday, November 2, 2010
Fresh Del Monte Produce Inc. saw diluted earnings per share decline ...
- Cathay Pacific Asks For Dessert Creations
Marketing Daily, - Tuesday, November 2, 2010
To participate, Cathay is asking people to create an Asian-inspired dessert a ...
- Nestle Crunch, Paul Frank Offer Stocking Stuffer
Marketing Daily, - Monday, November 1, 2010
Nestle USA has partnered with Paul Frank Industries to offer a holid ...
- Martha Stewart Unveils Cookies App
MediaDailyNews, - Monday, November 1, 2010
Martha Stewart Living Omnimedia has announced that the Martha Stewart Makes Cooki ...
- Industry To Implement Own Package Label System
Marketing Daily, Karlene Lukovitz - Thursday, October 28, 2010
Kellogg CEO David Mackay described the initiative as "a landmark step forwa ...
- The Path To Misleading Claims Is Paved With Dubious Intentions
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 28, 2010
Nestlé, which makes Hot Pockets and Häagen Dazs as Dan Mitchell pointed ...
- Just An Online Minute... adMarketplace Is The Meat Butter To Your Search Marketing Roast
Just An Online Minute, Kelly Samardak - Thursday, October 28, 2010
I sat down in the L as the doors closed behind m ...
- For Barneys, Food Is Fashion This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, October 27, 2010
In a partnership with the Food Network, Cooking Channel and Illycaffe, Barne ...
- Kraft Spreading The Wealth For Philadelphia Cooking Creme
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 27, 2010
Kraft is readying one of the largest ad campaigns in its histo ...
- Doritos, EA Give Madden New Dimension
Marketing Daily, - Monday, October 25, 2010
Through the promotion, specially marked bags of Doritos Cool Ranch and Nac ...
- Eat. Pray. Sauté.
Online Media Daily, Cella M. Irvine - Tuesday, October 26, 2010
Where advertising to food lovers is concerned, it's a quick leap fr ...
- Diabetes Rates Will Skyrocket Without Heathier Diets, Exercise
Around the Net In Brand Marketing, Thom Forbes - Monday, October 25, 2010
Experts are projecting a rise in diabetes cases that is even high ...
- Young Entrepreneurs Invent Flavor-Changing Gum
Around the Net In Brand Marketing, Thom Forbes - Monday, October 25, 2010
...
- Many Are Vague On 'Sustainable' Claim Specifics
Marketing Daily, Karlene Lukovitz - Friday, October 22, 2010
In shaping their sustainability claims, marketers should take these demographic variations in ...
- ConAgra Continues To Stress Value In Food Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, October 22, 2010
...
- Just An Online Minute... A Hairy, Tattooed, Metal Cookbook Party. No, Really.
Just An Online Minute, Kelly Samardak - Friday, October 22, 2010
Some mornings I wake up, walking to living room/family room/common room/only oth ...
- Frozen Yogurt Is A Hot Segment
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
Self-serve frozen yogurt is a hot segment in a retail environment th ...
- Kraft Foods Launches 'You Gotta LOL' Online Videos For Moms
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 20, 2010
Kraft Foods is targeting moms with a Web series featuring two-minute vide ...
- The Lure For Catfish Farmers Is Sinking
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 20, 2010
Imports are cheaper and food prices are up. There goes that change-of-care ...
- As If Starbuck's Hadn't Already Made Ordering Coffee Complicated Enough
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 20, 2010
How do you take your content? In the most ambitious media pl ...
- Chef Boyardee Launches Mom Community
Marketing Daily, - Tuesday, October 19, 2010
The community will be led by a panel of four popular m ...
- Sunkist Goes Mobile With Shopper Tech
Marketing Daily, Karlene Lukovitz - Friday, October 15, 2010
The programs use on-pack and in-store signage to encourage shoppers to te ...
- Holland America Joins With Top-Name Chefs
Marketing Daily, - Friday, October 15, 2010
The chefs will enrich Holland America Line's culinary initiatives and present signatu ...
- Yoplait, Kroger Leverage Facebook For Cause
Marketing Daily, - Friday, October 15, 2010
For every person who becomes a new fan on Facebook.com/sharingcourage during Octobe ...
- Wal-Mart Announces Major Initiative To Buy More Local Produce
Around the Net In Brand Marketing, Thom Forbes - Friday, October 15, 2010
Environmental advocates are generally applauding Wal-Mart's plans to invest in training a ...
- Trident Offers Gum-paid Cab Rides In N.Y.
Marketing Daily, Karlene Lukovitz - Thursday, October 14, 2010
People who present a pack of Trident Layers -- either purchased ...
- Report Suggests Food Label Naming Harmful Nutrients
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 14, 2010
...
- Hass Avocados A-Peel To College Football Fans
Marketing Daily, Karlene Lukovitz - Tuesday, October 12, 2010
The sweepstakes is being promoted via a 30-second TV spot featuring retir ...
- Foodservice Spending Up Slightly in Q2
Marketing Daily, - Tuesday, October 12, 2010
"Around the world, most of our analysts describe their economic environment a ...